Does it hurt SEO to build landing pages in HubSpot instead of directly in Word Press?
-
Our team's website is built in Word Press, but we use Hub Spot as our CRM.
We are trying to determine if building landing pages in Hub Spot is going to hurt our SEO efforts and if it's better to build directly on Word Press.
-
Building landing pages in HubSpot can be a convenient option if you're already using it as your CRM. However, it's important to consider the potential impact on your SEO efforts. Here are some points to consider when deciding between building landing pages in HubSpot or WordPress:
Flexibility and customization: WordPress is a highly customizable platform that allows you to have full control over your website's design, structure, and SEO elements. With the wide range of plugins and themes available, you can optimize your landing pages for SEO and customize them to meet your specific needs. HubSpot's landing pages may have limitations in terms of design and customization compared to WordPress.
SEO optimization capabilities: WordPress offers numerous SEO plugins, such as Yoast SEO or All in One SEO Pack, which provide comprehensive optimization tools. These plugins allow you to optimize meta tags, headings, URLs, sitemaps, and more. While HubSpot does offer SEO features, it may not have the same level of flexibility and functionality as dedicated WordPress plugins.
Website performance: WordPress has a vast number of plugins and themes available, which can sometimes impact website performance if not optimized properly. On the other hand, HubSpot's landing pages are hosted on their platform, which ensures fast loading times and reliability. This could potentially benefit your SEO efforts as page speed is a ranking factor. However, with proper optimization, WordPress websites can also achieve excellent performance.
Integration with CRM: Since you're already using HubSpot as your CRM, building landing pages in HubSpot may offer tighter integration and data synchronization between your landing pages and CRM system. This can be advantageous for lead tracking, nurturing, and overall marketing automation efforts. However, if you're using WordPress, you can still integrate it with HubSpot or other CRM systems using plugins and API integrations.
Content management: WordPress is primarily known as a content management system (CMS), providing robust features for managing and organizing your website's content. If your landing pages require frequent content updates or if you have complex content management needs, WordPress might be a more suitable choice. HubSpot's content management capabilities are focused on marketing automation, so it may not be as robust for content-heavy websites
-
Building landing pages in HubSpot should not negatively impact your SEO efforts. In fact, HubSpot's landing page builder is designed to be SEO-friendly and includes features like custom meta descriptions, canonical URLs, and responsive design that can help improve your rankings. However, if you already have an established SEO strategy and infrastructure in WordPress, it may be beneficial to continue building landing pages there to maintain consistency and avoid any potential disruptions to your SEO efforts. Ultimately, the decision should depend on your specific needs and resources.
-
That makes sense- we definitely are not ranking higher than Hubspot.
I've installed the Elementor plug in to WP so it's easier to build and navigate.
Thank you!
-
Well building them in any platform having your domain is good. What you do on hubspots domain is hubspots SEO.
Unless you have a higher domain authority than hubspot, build it on WP
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console issue: "This is how Googlebot saw the page" showing part of page being covered up
Hi everyone! Kind of a weird question here but I'll ask and see if anyone else has seen this: In Google Search Console when I do a fetch and render request for a specific site, the fetch and blocked resources all look A-OK. However, in the render, there's a large grey box (background of navigation) that covers up a significant amount of what is on the page. Attaching a screenshot. You can see the text start peeking out below (had to trim for confidentiality reasons). But behind that block of grey IS text. And text that apparently in the fetch part Googlebot does see and can crawl. My question: is this an issue? Should I be concerned about this visual look? Or no? Never have experienced an issue like that. I will say - trying to make a play at a featured snippet and can't seem to have Google display this page's information, despite it being the first result and the query showing a featured snippet of a result #4. I know that it isn't guaranteed for the #1 result but wonder if this has anything to do with why it isn't showing one. VmIqgFB.png
On-Page Optimization | | ChristianMKG0 -
Google directs people to the wrong page on my site.
My site is split up into sections about different services my company offers. My problem is, when someone does a search for one of those services, My site's main page comes up rather than the page devoted to the particular service they were searching for. What can I do to make the pages about a specific service rank above my main page?
On-Page Optimization | | bradgmo0 -
SEO JOB
I am looking to hire someone who could help me to rank my page better: pediatric-dentist.org. If you are looking for a job and think you might be able to help me out please let me know thanks. I am looking to hire someone ASAP who could start ASAP. Good SEO practice for both of us. Thank you,
On-Page Optimization | | help4561 -
Meta Title for large Metro Area landing page
Hello! I am creating "metro landing pages" for an organization that has a 10-18 locations per metro city. The landing page houses brief information about the organization as a whole and then it has the locations listed with links to their respective pages. My question is how to optimize these titles. My sample city is Atlanta, GA. This metro page includes 18 locations from the Atlanta area. Marietta, Sandy Springs, Decatur, etc... My question is what is the best Meta Title to use for a Metro Page like this? Would it be best to say Day Care in Metro Atlanta | ABC Childcare Company | Child Care Atlanta Area or is their a better way to optimize a large Metro landing page? I really appreciate any suggestions! Thanks!!!
On-Page Optimization | | TracSoft0 -
Duplicate page content
what is duplicate page content, I have a dating site and it's got a groups area where the members can base there discussions in a category like for an example, night life, health and beauty, and such. why would this cause a problem of duplicate page content and how would I fix it. explained in the terms of a dummy.
On-Page Optimization | | clickit2getwithit0 -
Anyone done SEO with on-page ONLY?
I read this blog post: http://www.seomoz.org/ugc/let-onpage-optimization-change-your-life The author claims they have increased the visitors 50 fold doing on-page seo ONLY. So they just added content, and optimized the site structure. Anyone have seen similar results? Not outreach whatsoever, just adding content to site. Technically, this should be true, article directories has tons of visitors and they were giving out links.
On-Page Optimization | | inhouseseo0 -
Modal Windows SEO
The new company site is almost finished, and I've just learned that instead of the home page linking to a few internal pages (it's a tiny site), they are just using modal windows instead of deeper pages. Is that bad for SEO and what can I do to optimize with this setup?
On-Page Optimization | | UnaRealidad0 -
Web Page Refresh
Hi there, we redesign our Website, changing it for a jquery based version. This new design is much more usable and nice for our users, however the average page views for user decreased a lot. Basically this is due to the fact that once the user is logged in, it spends most of the time in the same Web form which is updated through jquery without refreshing it. We were thinking about adding a meta refresh tag, or ad some javascript for getting this task done in order to get the relation page views/visitor increased. Do you think refreshing the page every 4 minutes could be penalized by Google (or other Search engines) ? Which should be the interval between refresh ? Would it be better to make it very explicit (i.e. adding a meta refresh tag) or using a kind of hide javascript ? We want to increase the pageviews but of course, we don't want to get penalized
On-Page Optimization | | martincad0