Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is there any significant benefit to creating online directory listings that only provide nofollow links to our domain?
-
Is there any significant benefit to creating online directory listings that only provide nofollow links to our domain?
For context, whilst doing link gap analysis I've found our competitors are listed on local government directories such as getsurrey.co.uk and miltonkeynes.co.uk. Whilst these aren't seen as spam directories, it's still highly unlikely we'll receive much traffic through them.
The links they provide to our domain have the nofollow tag. So I wonder whether there's any other benefit to investing the time in creating these listings?
Would be interested to hear your thoughts
Many thanks in advance
-
Thanks for your input Daniel, much appreciated.
-
The main takeaway for me would be not to focus too much on the NoFollow/DoFollow links ratio. If there are listings where you can put your site and you can get traffic and rank from, then just go ahead and add your site there. A site with (no-spam) nofollow links will always rank higher than a site with no links.
Having your site listed in those directories can in fact sometimes give you more credibility or even new leads, and if the directory has a high spam rating, you can always disavow the backlink.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com -
Hi Daniel,
Thanks for taking the time to respond, really appreciate your reply.
The SemRush case study is an interesting read. My concern is that if we were to create listings with no follow links on all the directory sites that our competitors use, our nofollow link percentage would be much higher than 40%. In turn creating the unhealthy ratio of follow v nofollow which you mention.
If I can take away that the optimal % of nofollow links should be ideally between 20% - 40% then that gives us a good guideline of how many of these directory listings are a reasonable amount.
Thanks,
Will
-
NoFollow links are normal and have been proven to be healthy when it comes to ranking on Google. In fact, if you have an unhealthy ratio of DoFollow vs NoFollow links to your site, it could raise red flags for SEO.
As the NoFollow attribute was introduced in 2005, the entire web slowly began to switch to NoFollow because of fear that they would be penalized by Google if their user-generated content was linking to spam sites. That entirely defeated the purpose of introducing NoFollow in the first place, and because of that Google has recently introduced and has been pushing the use of "sponsored" and "ugc" tags.
In a case study by SemRush, it was noted that for the #1 ranking pages on Google, around 20%-40% of their links were NoFollow. In fact, the percentage of NoFollow links for the #1 ranking page was higher than the percentage of NoFollow links for the entire site.
To sum it up, NoFollow links are good for your site and you should continue building links on quality sites, with a bit less regard to whether they are DoFollow or NoFollow.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Move domain to new domain, for how much time should I keep forwarding?
I'm not sure but my website looks like is not getting it's juice as supposed to be. As we already know, google preferred https sites and this is what happened to mine, it was been crawling as https but when the time came to move my domain to new domain, I used 301 or domain forwarding service, unfortunately they didn't have a way to forward from https to new https, they only had regular http to https, when users clicked to my old domain from google search my site was returned to "site does not exist", I used hreflang at least that google would detect my new domain been forwarding and yes it worked but now I'm wondering, for how much time should I keep the forwarding the old domain to the new one, my site looks like is not going up, I have changed all the external links, any help would be appreciated. Thanks!
Intermediate & Advanced SEO | | Fulanito1 -
Redirect domain or keep separate domains in each country?
Hi all Hoping this might be something that can be answered given the number of variables 🙂
Intermediate & Advanced SEO | | IsaCleanse
My main site is www.isacleanse.com.au (Obviously targeted to Australian Market) and also www.isacleanse.co.nz targeted to NZ. The main Keywords im targeting are 'Isagenix' for both and also Isagenix Australia, Isagenix Perth, Sydney (Australian cities) and Isagenix NZ, Isagenix New Zealand, Isagenix Auckland etc.. for NZ The Australian site gets a lot more traffic and Australian market gets a lot more searches - I also have a section www.isacleanse.com.au/isagenix-new-zealand/ on the Australian site. The question is am I best off redirrecting the .co.nz domain completley to the Australian Domain to give it extra SEO Juice?0 -
Canonical link vs root domain
I have a wordpress website installed on http://domain.com/home/ instead of http://domain.com - Does it matter whether I leave it that way with a canonical link from the domain.com to the domain.com/home/ or should I move the wordpress files and database to the root domain?
Intermediate & Advanced SEO | | JosephFrost0 -
Outbound link to PDF vs outbound link to page
If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea. However, does linking to a PDF have the same effect? e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO. Thanks!
Intermediate & Advanced SEO | | underscorelive0 -
Noindex, Nofollow to previous domain
Hi, My programmer recently did a horrible mistkae by adding noindex, nofollow to our website without me noticing for two days. At the same time he did it we bought a new domain and redirected the old domain to the new domain: The Old domain is: http://www.websitebuildersworld.com and the new one is: http://www.websiteplanet.com Now unfortunatly I didn't notice the noindex,nofollow when it was on the old domain and I redirected it to websiteplanet.com before I fixed the noindex, nofollow. I fixed the problem around 10 hours ago on the new domain (www.websiteplanet.com) but the old domain didn't get indexed back (yet), so for example if you search for WebsiteBuildersWorld in google you will not reach the homepage as google deleted it because of the noindex,nofollow. My question is:
Intermediate & Advanced SEO | | Ouzan
Do you think that it will be fixed and google will retrieve websitebuildersworld homepage to his search results and then redirect it to websiteplanet? Or because I redirected websitebuildersworld.com to websiteplanet.com before letting google crawling websitebuildersworld.com without the noindex,no follow it wouldn't get indexed again? I hope I explained the problem good enough. Looking forward for your valuable replies. Thanks.0 -
De-indexed Link Directory
Howdy Guys, I'm currently working through our 4th reconsideration request and just have a couple of questions. Using Link Detox (www.linkresearchtools.com) new tool they have flagged up a 64 links that are Toxic and should be removed. After analysing them further alot / most of them are link directories that have now been de-indexed by Google. Do you think we should still ask for them to be removed or is this a pointless exercise as the links has already been removed because its been de-indexed. Would like your views on this guys.
Intermediate & Advanced SEO | | ScottBaxterWW0 -
Merging Domains... Sub-domains, Directories or Seperate Sites?
Hello! I am hoping you can help me decide the best path to take here... A little background: I'm moving to a new company that has three old domains (the oldest is 10 years old), which get a lot of traffic from their e-letters. Until recently they have not cared about SEO. So the websites have some structural, coding, URL and other issues. The sites are indexed, but have a problem getting crawled and/or indexed for new content - haven't delved into this yet but am certain I will be able to fix any of these issues. These three domains are PR4, PR4, PR5 and contain hundreds of unique articles. Here's the question... They want to move these three sites **to their main company site (PR4) and create sub domains for each one. ** I am wondering if this is a good idea or not. I have merged sites before (creating categories and/or directories) and the end result is that the ONE big site, is much for effective than TWO smaller, less authoritative sites. But the sub domain idea is something I am unsure about from an SEO perspective. Should we do this with sub domains? Or do you think we should keep the sites separate? How do Panda and Penguin play into this? Thanks in advance for the help! SD P.S. I'm not a huge advocate in using PR as a measurement tool, but since I can't reveal the actual domains, I figured I would list it as a reference point.
Intermediate & Advanced SEO | | essdee0 -
Best Practice for Inter-Linking to CCTLD brand domains
Team, I am wondering what people recommend as best SEO practice to inter-link to language specific brand domains e.g. : amazon.com
Intermediate & Advanced SEO | | tomypro
amazon.de
amazon.fr
amazon.it Currently I have 18 CCTLDs for one brand in different languages (no DC). I am linking from each content page to each other language domain, providing a link to the equivalent content in a separate language on a different CCTLD doamin. However, with Google's discouragement of site-wide links I am reviewing this practice. I am tending towards making the language redirects on each page javascript driven and to start linking only from my home page to the other pages with optimized link titles. Anyone having any thoughts/opinions on this topic they are open to sharing? /Thomas0