I have recently re-done my website. My buyers guide and my category page are ranking for keywords I'm after.
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I have recently re-done my entire site (only a few days). I believe Google is still re-crawling and updating (however, the amount of movement on other searches has been significant). My buyers guide is ranking very high for its intended keywords, as well as high for the keywords of the category page. Both are at the beginning of the second page and I wonder if its dragging me down.
What do you think I should do? Is it to early to take action as everything has been completed redone.
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Hi there,
It's pretty normal to see some fluctuation when you go through a website change of some kind. The key thing to focus on at the moment is comparing "before and after" for your pages on things such as organic traffic and rankings. If some pages are massively down on either of these, then you should take a closer look and see what may have changed from the old page to the new one. For example:
- Has content changed or been reduced?
- If URLs have changed, are the 301 redirects working correctly and not being chained?
- Have on-page SEO elements such as titles, internal links and keyword usage been changed?
- Has the structure of the site changed so that pages may be pushed further down the architecture?
- Has the new page design or copy meant that the intention of the page may have changed from Googles perspective?
There are a lot of factors at play but those are the kinds of things that I'd be focusing on whilst things are still early on.
Hope that helps!
Paddy
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