Core Web Vitals hit Mobile Rankings
-
Hey all,
Ever since Google announced "Core Web Vitals" are mobile rankings have nose-dived. At first, I thought it was optimisation changes to the page titles we had made which might still be part of the issue. However, Desktop rankings actuallyy increased for the same pages where mobile decreased.
There is the plan to introduce a new ranking signal into the Google algorithm called the "core web vitals: and this was discussed around late May. even though it's supposed to get fully indexed into a ranking signal later this year or early next; I think Google continuously test and release this items before any official release.
If you weren't aware, there is a section in Google Webmaster Tools related to "core web visits", which looks at:1. Loading2. Interactivity3. Visual StabilityThis overlays some of the other basic requirements of a good website and mobile experience. Taking a look at our Google Search Console, it appears to be the following:1. Mobile- 1,006 poor URLs, 100URLs need improvement and 475 good URLs.2. desktop- 0 poor URLs, 379 need improvements and 1,200 good URLsSOURCE: https://search.google.com/search-console/core-web-vitals?resource_id=https%3A%2F%2Fwww.griffith.ie%2FIn the report, we can see two distinct issues with the mobile pages:CLS Issue: more than 0.25 (mobile)- 1,006 casesLCP issue: longer than 4secs (mobile) - 348 case_CLS (Cumulative Layout Shift)This is a developer issue, and needs fixing. It's basically when a mobile screen jumps for the user. It is explained in this article: https://web.dev/cls/Seems to be an issue with all pages. **LCP (Largest Contentful Paint)_**Again, another developer fix that needs to be implemented. It's connected to page speed, and can be viewed here: https://web.dev/lcp/Looking at GCS, it looks like the blog content is mostly to blame.It's worth fixing these issues and again looking at the other items on page speed score tests:1. Leverage browser caching- https://gtmetrix.com/reports/griffith.ie/rBtvUC0F2. https://developers.google.com/speed/pagespeed/insights/?url=griffith.ie- mobile score for home page is 16/100, https://www.griffith.ie/people/thamil-venthan-ananthavinayagan is 15/100I think here is the biggest indicator of the issue at hand. Has anybody else noticed their mobile rankings go down and desktop stay the same of increase.Kind regards,
Rob -
am still waiting for peoples comment, I really need to understand it
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any risks involved in removing a sub-domain from search index or completely taking down? Ranking impact?
Hi all, One of our sub-domains has thousands of indexed pages but traffic is very less and irrelevant. There are links between this sub-domain to other sub domains of ours. We are planning to take this subdomain completely. What happens if so? Google responds for this with a ranking change? Thanks
Web Design | | vtmoz0 -
Responsive Site has "Not Found" Errors for mobile/ and m/ in Google Search Console
We have recently launched a new responsive website for a client and have noticed 2 "Not Found" errors within Google Search Console for /mobile and /m Both these URLs are not linked from anywhere within the site. However Google is reporting them as being linked from the homepage. This is not the first site we have seen in which Google has reported this error, however the other site was not a mobile friendly site. My thoughts are to 301 them back to the Homepage. Anybody else have any thoughts on this? or have recently received the same errors?
Web Design | | JustinTaylor881 -
Responsive Design vs Mobile For This Site?
They are going to do an entire website redesign for http://gaport.com/ and I think they should adhere to responsive design best practices. However, I'm just saying that because everything I have read says that's the "way of the future" if not the way of the present already. Any reason, they shouldn't do that and keep the desktop/mobile sites? Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Finding a good wordpress web developer for SEO fixes
I have gotten a good audit done of my site now it is time to get the fixes done. I have a developer I worked with for a long time that is good at coding and fixes on my site. However I am not confident in his abilities to execute some of the seo changes that need to be done. Their are some common stuff he can tackle but when it comes to GWT and proper handling of 404's and 301's and other seo tasks I am not sure if he is the right choice.Maybe due to a lack of experience of dealing with the issues I have or is just not his specialty or web devs just don't know seo...lol.... Is obvious a lot of SEO's don't make the changes themselves but leave it up to the devs to handle it their suggestions and fixes. But from my experience devs are not so well versed in seo and you have a hard time knowing if they are doing it correct or can even do it.(of course they will say they can they want your cash and i understand that ). In particular a good amount of wordpress devs claim to know seo but i find that far from the truth.Even when guided to issues some of them will often leave you disappointed. Sorry for my rant! Now to my question , obviously not many SEO's make the actual code changes themselves (how i wish i knew a one that did) are their ones out their that do? If not how do i find a good wordpress dev that can make proper seo changes and knows his stuff....example i need someone who can trouble shoot and track down some serious GWT I have and deal with some hardcore 404 & 301 issues . A lot claim to know but when push comes to shove I have been left disappointed. Thanks in advance for your help and suggestions or recommendations.
Web Design | | chrisyak0 -
How will a sites ranking be affected??
Hey guys, My MD has just put this to me, we have a site the is currently ranked in top 3 for all there chosen search terms. The company is undergoing an overhaul of their design and want a new site to match this. They have asked how changing the site design will affect their rankings. More content is going to be added with this there will be new pages links etc Any information would be greatly appreciated.. Thanks Anthony
Web Design | | Anthonykal-group0 -
Changing from Squarespace to Wordpress - Will I Lose My Rankings?
I have a friend who has a squarespace site that is giving him lots of trouble. For one, even though it is supposed to redirect to GreenSpaceConstruct.com...Bing and Yahoo don't seem to recognize this domain. Instead, they show greenlightconstruct.squarespace.com in the serp's. Oddly, Google shows the site as GreenSpaceConstruct.com. The site is ranking well for some terms. I'm afraid that converting to wordpress will hurt his rankings in the short term. If bing and yahoo are crawling this squarespace domain, and he moves it...is there a way not to just completely lose the rankings? Thanks for any thoughts. Much appreciated! Josh
Web Design | | JoshTurner0 -
Duplicate content on mobile sites
Hi Guys We are launching a mobile webshop later this year and have decided to use a subdomain for this. (m.domainname.xx). The content will be more or less identical with the one on the standard desktop site (domainname.xx), but im struggeling to find out if this will create dipplicate content between the mobile and desktop site. Does anyone have a solid answer for this one?
Web Design | | AndersDK0 -
What have your experiences with rankings after a redesign?
Hi, I am looking to get a site of mine a much needed redesign and was wondering what other peoples experiences have been with rankings in Google after the new site has gone live. It will be converted from html/css design to a PHP based CMS with added functionality such as filtering, sorting etc. I'm aware of some of the preventative measures that can be done to prevent loss of rankings (e.g. 301 redirects) but are there any others and in your experiences have they been successful preventing the site dropping out of favor or losing rankings? Kind regards Rosh
Web Design | | bizarro10000