Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Recovery during domain migration
-
On average, how long does it takes to recover 80% of the rankings if two high authority domains are combined without chaging any content? I totally understand that each domain is different and search engines can treat them differently but if all the steps are followed to the T what are the chances?
-
You'd want to undo that old 301 and replace it with new ones.
-
Hey Lindsay,
How about if the 'new' domain has been a 301 to the 'old' one for years **(**and has the same DNS info) ?
-
If the migration is done perfectly, both domains are already very strong, all content is migrated (and no new keyword cannibalization issues are created), the move should be recognized in a matter of days.
Things to consider:
1. How does the to-be-moved site get crawled and how deeply? A key to successfully moving a site is ensuring that the search engines quickly find all of those 301 redirects.
2. XML Sitemaps can help with a speedy transition. Here is the trick, though. Be sure you have an up-to-date XML Sitemap of the to-be-moved domain just before the transition. Once the move is live, upload the old sitemap to webmaster tools to help get Google looking at those redirected pages.
3. SEO is a relative excercise. There are a lot of variables at play here is both domains show up in the SERPs for the same important keywords. Expect a lot of change as a result of the move. Look out for keyword cannibalization.
I hope this helps!
Lindsay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Migration - Pagination
Hi, We are migrating our website and an issue we are facing is how to handle paginated content in our categories. Our new website will have the same structure but with different urls. Should we 301 redirect all the paginated content (if crawled by Google) to the url of the main category? To put this into an example: Old urls: www.example.com/technology/tvs (main category of TVs & also page 1) ** www.example.com/technology/tvs?v=0&page=2 ** ( page 2 of TVs) New urls: **www.example.com/soundvision/tvs **(main category of TVs & also page 1) **www.example.com/soundvision/tvs?page=2 **(page 2 of tvs) Should we redirect all of the old TV urls (also the paginated) to www.example.com/soundvision/tvs ? The is no rel next, prev tag in our site and no canonicals. Also there is a view all products page in each category, BUT it doesn't contain all the products(max. is 100 per page - yes the view all page is also paginated). The same view all products page (paginated) will exist in the new website also. I checked google search console, and Google has decided to treat as canonical page the first page www.example.com/technology/tvs . Also, all the organic traffic of our categories goes to these pages (main category page - 1st page). I would appreciate any thoughts on this.
Intermediate & Advanced SEO | | HellasSITES0 -
Cleaning up a Spammy Domain VS Starting Fresh with a New Domain
Hi- Can you give me your opinion please... if you look at murrayroofing.com and see the high SPAM score- and the fact that our domain has been put on some spammy sites over the years- Is it better and faster to place higher in google SERP if we create a fresh new domain? My theory is we will spin our wheels trying to get unlisted from alot of those spammy linking sites. And that it would be faster to see results using a fresh new domain rather than trying to clean up the current spammy doamin. Thanks in advance - You guys have been awesome!!
Intermediate & Advanced SEO | | murraycustomhomescom0 -
Realistic expectations to increase domain authority
A) what is a realistic timeline to increase a websites domain authority by 20 points? B) what are the most important factors to increase a websites domain authority?
Intermediate & Advanced SEO | | WebMarkets0 -
Too many backlinks from one domain?
I've been in the process of creating a tourism-based website for the state of Kansas. I'm a photographer for the state, and have inked a nice little side income to my day job as a web designer by selling prints from Kansas (along with my travels elsewhere). I'm still in the process of developing it, but it's at least at a point that I need to really start thinking about SEO factor of the amount of backlinks I have from it going back to my main photography website. The Kansas site is at http://www.kansasisbeautiful.com and my photography website is http://www.mickeyshannon.com. This tourism website will serve a number of purposes: To promote the state and show people it's not just a flat, boring place. To help promote my photography. The entire site is powered by my photography. To sell a book I'm planning to publish later this year/early next year of Kansas images. To help increase sales of photography prints of my work. What I'm worried about is the amount of backlinks I have going from the Kansas site to my photography site. Not to mention every image is hosted on my photography domain (no need to upload to two domains when one can serve the same purpose). I'm currently linking back to my site on most pages via a little "Like the Photos? Buy a print" link in the top right corner. In addition, when users get to the website map, all photo listings click back to a page on my photography site that they can purchase prints. And the main navigation also has a link for "Photos" that takes them to my Kansas photo galleries on my photography website as well. The question I have: Is it really bad SEO-wise to have anywhere from 1 to 10+ backlinks on every page from one domain (kansasisbeautiful.com) linking back to mickeyshannon.com? Would I be better served moving all of the content from kansasisbeautiful into a subdirectory on my photography site (mickeyshannon.com/kansas/) and redirecting the entire domain there? I haven't actually launched this website yet, so I'm trying to make the right call before pushing it to the public. Any advice would be appreciated!
Intermediate & Advanced SEO | | msphoto0 -
Is .ME domain is effective in SEO ?
I am always listening about TLD. com. org .net but what about the .me domain. Can this will be effective in SEO. Can i able to beat down my competitors, if i choose .me . I also have a .com or other TLD option but if i am making my name than .me is for me but i need your suggestion for the seo purpose. Is there really domain affective in term of SEO.
Intermediate & Advanced SEO | | pnb5670 -
Using pictures from another domain
We are building several sites for several clients which will be using images from the manufacturer. Our dev team wants to insert the manufacturer's url for the images, instead of actually downloading the image and hosting on our server. There are thousands of images, so downloading images to our server will be time consuming, so we are looking for a shortcut.... however I'm concerned this will cause other issues. Is using manufactueresdomain.com/12345.jpg going to cause SEO issues? will this generate Google penalties? Since we are not able to control the image file name, we cannot optimize it. We will add Alt text and Title tag for each image, but the file name is random characters. How important is the file name for SEO?
Intermediate & Advanced SEO | | Branden_S0 -
Primary Domain or Redirect?
We are starting a new travel guide for a resort town. I have bought an expired domain with decent related links and PR (which seems to have survived the transfer (4 months ago). Beofre we launch the new site I am trying to decide if we should use this expired domain as the primary URL for the new site or just do a permanent redirect and buy a new domain that better matches the theme of the site. I am obviously concerned with starting from scatch with a new domain. I am confident we can build some good rellevant links in a short time but this space is very competetive. Any input would be greatly appreciated.
Intermediate & Advanced SEO | | Locals0 -
Multiple IPs (load balancing) for same domain
Hello, I'm considering moving our main website to a multiple servers, perhaps in multiple different datacenters and use a DNS round robin load balancing by assigning it 4 different IP addresses (probably from 4 different C classes). example:
Intermediate & Advanced SEO | | maddogx
ourdomain.com A 1.1.1.1
ourdomain.com A 2.2.2.2
ourdomain.com A 3.3.3.3
ourdomain.com A 4.4.4.4 Every time you ping the domain you will get a response from another IP of the group. Therefore search engines will see a different IP each time they scan the site. We have used the main IP for our website for past 6 years without changing it. We have a quite good SEO in our niche which I don't want to loose of course. My question is, will adding more IPs to the domain affect any how on the ranking ? What is the suggested way to do it anyway? What is recommended to do before and after? Thanks for you attention and help in advance. Dmitry S.0