Locate your Competitors Traffic Sources -SEO related sources - vs. other sources.
-
Is there a tool out there that will help you locate your competitors traffic sources?
I would like to see how much of their traffic is coming from SEO related sources - vs. other sources.
I know compete will do this - but they are ungodly expensive.
Thanks!
-
Anybody else out there? I too have found these tools to be unreliable....
-
sorry missed the word "competitors"
-
Those are the tools I was thinking of, but it is hard to recommend them since they are typically wrong. Again just run them on your own website and look how skewed the results are.
-
Something tells me that his competition is not going to give him access to their Analytics.
But if they do - Alan is correct...
-
google analytics will tell you where each request has come from
-
www.ispionage.com gives away some data for free -- enter a domain and then it shows you a summary of how much they think that site is spending on PPC, what their ads are, who else is competing for those same keywords with PPC, then some SEO stuff like what words they rank for on each of the major engines, and who they think the domain's competitors are.
For traffic you could use www.compete.com (use 'site profile' tab), or maybe www.alexa.com to get a relative sense of how one site's traffic compares to anothers.
Then you can combine the two -- use compete.com's traffic along with ispionage's estimate of PPC spend and you can get a sense for how much of their traffic is purchased vs free.
http://www.spyfu.com if fun to play around with, too, to analyze your competitor's PPC.
-
Can anyone name some of these tools?
-
Short answer: No
Longer answer: There are quite a few 'tools' out there, but they just provide an estimate or guess. Some of them have free versions that give a few example domains that send traffic. I've never seen them actually show anything that matched my actual Analytics.
Ohter answer: Forget the competition and focus on your site. Destroy them in rankings and PPC.. No more worrying about the competition.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to keep NAP if my company has two locations?
Hello, I am a bit puzzled since the company I'm working with has recently opened a new location. The company's first location is listed in all local directories. Could you please advise me what to do to make 2 locations visible and not to mess up with keeping same NAP all over the web? Most directories do not simply have the option to add another location. I had to open a brand new Google Business page for the second location (while using the same name brand). I suppose I am getting into trouble with this?
Technical SEO | | kirupa0 -
Robots.txt on http vs. https
We recently changed our domain from http to https. When a user enters any URL on http, there is an global 301 redirect to the same page on https. I cannot find instructions about what to do with robots.txt. Now that https is the canonical version, should I block the http-Version with robots.txt? Strangely, I cannot find a single ressource about this...
Technical SEO | | zeepartner0 -
Did I cause my 70% drop in organic traffic?
Held top 10 SERPS for brands over the past few years, did a site redesign on May 19th, site used to have a long left hand nav consisting of each brand I carried. Site redesign was an attempt to make it cleaner and more compact. Now the site has a top nav menu with categories based on garment type and the addition of a brand category, no fly out nav menu, these links just open the sub-category page. On the 10th I checked my SERPS and almost threw up, off the map, no where to be found at all. Would a site redesign take almost 2 months to reflect? Am I being penalized by Google(no notification in GWT). I'm lost and thinking of how to tell my landlord I'm not going to be able to pay rent in a couple weeks.
Technical SEO | | scrubcouture0 -
Google local / Rich snippets in multiple locations
Hi All, Something i'm trying to understand about Google local but cant find precise info about what we are thinking of doing. We are located in City A, but also provide our services in almost every city in our country. We broker the service to branches that don't have their own local websites and want to take advantage of being listed in each city by marking up the address of each branch on each of our specific branch pages. All our pages are currently marked up using the physical company address. Would their be any issues marking up separate branch pages to the corresponding branch address, and then taking advantage of Local results in many areas around the country? In other words, Is it possible for a single website to mark up separate pages for different locations and take advantage of local results for each? Thanks in Advance Greg
Technical SEO | | AndreVanKets0 -
Questionable Referral Traffic
Hey SEOMozers, I'm working with a client that has a suspicious traffic pattern going on. In October, a referral domain called profitclicking.com started passing visits to the site. Almost, in parallel the overall visits decreased anywhere from 35 to 50%. After checking out profitclicking.com more, it promises more traffic "with no SEO knowledge". The client doesn't think that this service was signed up for internally. Regardless, it obviously smells pretty fishy, and I'm searching for a way I can disallow traffic from this site. Could I simply just write a simple disallow statement in the robots.txt and be done with it? Just wanted to see if anyone else had any other ideas before recommending a solution. Thanks!
Technical SEO | | kylehungate0 -
Can backlinks from advertising cause a traffic drop?
Hi, I recently noticed that our organic traffic has started to drop and maybe coincidently our adwords traffic has increased. I was asked to investigate the drop. I know that from the google update that unnatural backlinks would be penalized so I thought it might be the backlinks from a site that we advertise on because of the sheer number we have required from them in the last month. Would you think that would be the cause? if not, what could it be? and if it is, how do I go about correcting it as fast as possible? Any Help with this would be greatly appreciated. Many Thanks, Colin
Technical SEO | | digital.moretogether.com0 -
35% Drop In Traffic Since March 23 2012
Hi, I am aware ofth e penguin and panda updates and have been monitoring my traffic for the last few months. I did notice that for some reason, from about 22nd / 23rd March we had a drop in traffic by about 50%, it stabilised in a few days but since then from april to present has been hovering around 35% drop in traffic. what perplexes me is hat I also monitored our rankings and that was fine, pretty much the same, yet traffic is down. I have noticed our longer tail keywords have lost traffic by as much as 60-900% I would really appreciate some input, do you think this could be down to panda pulling pages out. how can i find track pages indexesd for my site over time to see if this is where he problem is. I havea lso noticed that in webamster tools, a domain preferance is not set, it is set to default "do not set a preferred domain", would this not cause a dup content issue, what should it be set to, post panda? Any help would be greatly appreciated as this is really hurting our business. thanks you in advance
Technical SEO | | LiquidTech0 -
Outranking a competitor when their domain name is the keyword
Hi I'd just like to ask the opinion of my fellow members here : We are currently ranking second for a very important keyword and would obviously like the top spot on the SERP - the site that is ranking first has the domain name as the keyword phrase(along with a good amount of quality links from a variety of domains) - now I know it is possible to outrank them since I do remember reading about this in one of Rands posts(I think it was the whole white hat black hat one he posted recently) - bascially we have more domain authority, slightly less links but from double the amount of root domains and a higher page authority too! Does having the keyword as your domain make THAT much of a difference when we are(imo) quite close in terms of great content and link profiles(and all the onpage factors) ? Thanks!
Technical SEO | | DanHill0