How to get more page impressions?
-
I'm wondering about one of our web-projects. There's a lot of good interesting content but the statistics of page impressions don't make me very happy. Each user is visiting just 1,5 sites per visit. That's really not much.
We have other (similar) projects where this problem does not exist, where user are visiting a lot more sites per visit.
I have no idea what could be the reason for it.
Do you know / use some tricks to get more page impressions?
Thank you, Sally
-
I would love to have you a look but but I cannot name the URL because this project is an external one and the client does not want that. Thank you anyway
-
We get traffic from adwords and organic search 89 % from linked pages 7% and directly 4%
-
Given that you've said your ultimate aim is for users to purchase things from your affiliates shop, you are really measuring the wrong thing by measuring page impressions.
Imagine a scenario where all users arrive to your site at an article page. At the end of the article page there is a link to buy a product. This link takes the user to your affiliates shop where he/she then buys a product. The user has visited exactly one page on your site (1 page impression) and earned you £x in revenue.
The above example would be more valuable to your business then say if they landing at the same article page, read 5 other related articles and then purchased nothing.
If the website makes money through selling affiliate products, you probably want to be measuring the number of sale made vs. the total number of unique visitors (conversion rate) or the number of pages a visitor reads before purchasing from you.
Don't measure the wrong statistic. make sure you know what you are trying to achieve and measure that!
-
Where do you get your traffic from is also important- make sure the content relates to what they are looking for
Also we really need to see the site to know whats wrong
-
Can you add your URL so I can have a look please? It will be much easier to tell you a little more about what is going on.
Regards,
Andy
-
1. Add tags to each article that link off to related content (an easy way is to just have it link to your site search results for that tag)
2. Increase internal linking in the content of your articles to other pages on your site to coax users into reading more.
3. Include "related pages" or something similar at the end of every piece of content published on your site.
4. Add "popular pages" to the sidebar to catch people who might simply find your most popular information interesting.
-
Thank you for your propositions!
-
My boss ist basing a lot on page impressions... But what the customers really have to do is to buy things in the shop of our affiliate partner.
-
It's about health and wellness and we have an affiliation with a online farmacy. So there's a shop and there's a big area just for information
-
You shouldn't base anything off of impressions... What do you really want your customers doing?
-
"a lot more sites per visit" - I assume you mean pages per visit?
Don't rely on tricks like splitting the articles up over many short pages to increase your page views. You're only annoying your readers.
Instead focus on creating more and better content! There is no substitute for great topical content to keep visitors on your site!
In addition:
- show related articles/products below the article
- allow comments on your content
- allow reviews on your content
- add video and images to your content
-
what type of site do you have?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
List all keywords from a website per page in a table??
Hi all, Very basic question I know but strangely cannot find a solution to it? (its 20:40 on a Fri-night! 😉 ) I am working on a website that has over 100 pages and would like to see all the keywords associated with each page maybe in a table report of some kind? Is this at all possible? Heres an example URL KEYWORDS /index.html Moz, Moz local, London /aboutmoz.html Moz. Moz SEO, London and so on....
Search Behavior | | darrenbooy0 -
What does lower impressions on branded terms represent?
Hey everyone! Apologise if this has been answered somewhere else, if so let me know. I work as an in-house SEO for a private healthcare company. Recently it's been a struggle to bring in consistent traffic and it's getting tougher to replicate traffic figures for the month before, let alone improve. Rankings are consistent if not improving in some areas and I've done work to maintain or improve CTR from page title and meta etc. I've been considering a few factors and making sure I'm performing the best I can be but, using both Keyword Planner and Search Console, I've noticed that search volume and impressions for our branded terms and industry specific terms like "nursing agencies" have dropped. My question is: Does this represent an industry trend and it's a case of trying to gain as much traffic from a diminishing pool? If so, this might make sense. It's worth me noting that we are a national company and recently there has been a amount of negative PR around our entire industry.
Search Behavior | | grantcole910 -
All pages were returning 404 for an hour. Will it impact the SERPS?
Hi, Due to a bug in my website system, all the pages were returning an 404 default page for a period of 1 hour. Can this event impact the SERPs of this site? (the site is heavily visited, more than 500k users coming from google every day, so I assume google crawls my pages every moment)
Search Behavior | | lucasms0 -
UK & Ireland Websites displaying same page differently in serps
Hi there, I have a Magento Enterprise store based in the UK and we have an Irish version which we created after finding an increasing amount of traffic from Ireland. One thing that I don't understand, is that if I search for one keyword on Google, the websites are displayed differently, when effectively they are identical websites. Here is how a result looks like for my UK store: http://i.imgur.com/NKSt4Qq.png And here is how a result looks like for my IE store: http://i.imgur.com/Cynv8Mz.png They both have the same Meta description, barring a few geographical words and terms. Both have on page descriptions as well as products. Yet the IE results display the description and the UK results display products and a tiny snippet of the description. Any ideas on how I can make my UK pages display like the IE one? Or, just why they are both displayed differently? Thanks
Search Behavior | | tomhall900 -
Blog posts not getting indexed and being outranked by scrapper sites.
Our Google traffic has dropped significantly over the last year and now we're struggling to even get our blog posts indexed. It's been extremely discouraging and we're trying to do what ever we can to fix it. I've included a screenshot of our Google traffic as well as Pages Indexed according to WebmasterTools. http://i.imgur.com/Wu1D8.jpg The Problem Our blog posts are frequently not getting indexed. Many times they are outranked by low authority scraper sites, our Twitter/FB account, etc. Sometimes our homepage will rank instead of the blog post. Sometimes we'll break a news story, get tons of quality backlinks, and still be nowhere in Google. Pretty much the only Google traffic we see is from existing posts. Still 3,200 pages indexed when we have only 1,600 posts. I guess this isn't really a problem... just waiting for the meta noindex to take effect. More details We've seen no duplicate content or other warnings from WebmasterTools. We've been constantly acquiring quality backlinks from credible sites. We deleted the useless content and fixed the canonical issues that were a result of switching servers. History Our site is a news/entertainment blog. The traffic usually has spikes depending on what's going on in the news. Nov 1, 2011 - Site kept maxing out at 30k+ visits so we switched servers. Jan 30, 2012 - Hired a writer so we could focus on other aspects of the site. Apr 19, 2012 - Noticed our posts weren't getting indexed like they used to. Suspected our writer was spinning articles but couldn't find any evidence. 90% of our blog posts were nowhere to be found in Google. Scrapper sites would outrank us for our own stories... even our Twitter account was ranking ahead of us. IF our story would show up in Google it would usually be the home page instead of the blog post. Sep 2012 - Finally got more serious about addressing the problem. Noticed a couple potentially big problems and started making changes. Canonical Issues non-www site didn't redirect to www. It showed 2 different link profiles according to OpenSiteExplorer and 0 backlinks according to Webmaster Tools. Wordpress shortlinks weren't redirecting to the actual permalink. For instance http://www.domain.com/?p=123 and http://www.domain.com/post-example were both getting indexed. For every post there were 4 different versions that Google had to choose from. http://domain.com/?p=123, http://www.domain.com/?p=123, http://domain.com/post-example, and http://www.domain.com/post-example I figured the canonical issues must have happened when we switched servers which was the reason for the drop in WebmasterTools indexed pages and increase in Not Selected pages. FIXED (Sep 15): One we fixed the canonical issue the Indexed Pages went back up however the Not Selected is still the same. Duplicate Content When we first created our site we wanted to have tons of images for each musician/athlete/actor/etc. so we uploaded about 5-10 for each person. We created a blog post for each image with no writing and the exact same post titles. As a result there were TONS of low-quality, similar posts, with virtually identical permalinks. e.g. http://www.domain.com/james-smith1, http://www.domain.com/james-smith2, http://www.domain.com/james-smith3, etc. A crawl on Sep 26 showed over 550 duplicate content warnings. FIXED (Oct 1): We deleted/301 redirected the useless pages (they weren't getting traffic anyways) and by the next crawl the number was almost to 0... which it's at now. We also had TONS of tags (since there're constantly new names in the media) that were getting indexed so we had meta robots noindex them. Questions: Why aren't a majority of our posts getting indexed? Were we penalized or just stuck because of a filter? How long should it take for meta robots to noindex the tags pages? (I did it on Sep 25 but they are still there) If a site is scraping our content (same title, image, excert) but linking to us, should we contact them and tell them to remove it? Is there anything else we need to do start getting our blog posts indexed like they used to? Should we try contacting Google to re-evaluate our site? Sorry, that was a LOT of writing. If anyone wants the URL please let me know so I can PM it to you. Any help would be greatly appreciated! Wu1D8.jpg
Search Behavior | | gfreeman230 -
Google Places rankings go away, but organic rankings stay the same / get better?
Hello, I hope you all can help me out here with the information I could provide. Anyways, the past number of months I have had 1 of our clients rank extremely high organically and on Google places. For example: My client is a law firm so if you search “CLIENTS-TOWN Attorney” they would come up organically on the first page and if you were in that town and search “CLIENTS-TOWN Attorney” or even just “Attorney” they would also come up in the Google Places list. Now for some reason starting a week ago I noticed they have completely disappeared from Google Places. No changes have been done to their site and everything is the same as it was. Their organic searches are the same if not better than before. Do you guys have any clue as to why this happened and how I could possibly turn this around? Thanks for your help in advance!
Search Behavior | | WhiteHat120 -
Dating Blog Posts & How Fast Google Picks up on New Pages
I had until a few months ago included the original post date of a new blog post on the site. I then removed it and none of my results in Google now include the blog post date, although for some (for articles written about events) Google includes the date of the event where you would usually see the post date. Since I did this, it seems like new blog posts are taking longer to rank on Google, some results are ranking well, and others declined relative to what I would have previously expected. What's the best thing to be doing? To include a date (considering a lot of my content is not time-relevant) or to keep it as it is now? The second thing, is I often go through and update my articles with new information and re-post it in my rss feed etc - ie the date becomes new again. How does Google treat this? Any ideas or comments would be great! Thanks
Search Behavior | | ben10001 -
Home page (s) deindexed
Ok odd one. 2 sites hosted on go daddy, neither sites has any cause for concern. But both sites have had there home pages deindexed or - 10000 penalty for no reason. We do the SEO for 1 site and not for the other. The server is shared with go daddy no idea on how many other 3rd party sites are on it. I've filed a reinclusion request for both sites. Any help is more than welcome.
Search Behavior | | therealmarkhall0