How to get more page impressions?
-
I'm wondering about one of our web-projects. There's a lot of good interesting content but the statistics of page impressions don't make me very happy. Each user is visiting just 1,5 sites per visit. That's really not much.
We have other (similar) projects where this problem does not exist, where user are visiting a lot more sites per visit.
I have no idea what could be the reason for it.
Do you know / use some tricks to get more page impressions?
Thank you, Sally
-
I would love to have you a look but but I cannot name the URL because this project is an external one and the client does not want that. Thank you anyway
-
We get traffic from adwords and organic search 89 % from linked pages 7% and directly 4%
-
Given that you've said your ultimate aim is for users to purchase things from your affiliates shop, you are really measuring the wrong thing by measuring page impressions.
Imagine a scenario where all users arrive to your site at an article page. At the end of the article page there is a link to buy a product. This link takes the user to your affiliates shop where he/she then buys a product. The user has visited exactly one page on your site (1 page impression) and earned you £x in revenue.
The above example would be more valuable to your business then say if they landing at the same article page, read 5 other related articles and then purchased nothing.
If the website makes money through selling affiliate products, you probably want to be measuring the number of sale made vs. the total number of unique visitors (conversion rate) or the number of pages a visitor reads before purchasing from you.
Don't measure the wrong statistic. make sure you know what you are trying to achieve and measure that!
-
Where do you get your traffic from is also important- make sure the content relates to what they are looking for
Also we really need to see the site to know whats wrong
-
Can you add your URL so I can have a look please? It will be much easier to tell you a little more about what is going on.
Regards,
Andy
-
1. Add tags to each article that link off to related content (an easy way is to just have it link to your site search results for that tag)
2. Increase internal linking in the content of your articles to other pages on your site to coax users into reading more.
3. Include "related pages" or something similar at the end of every piece of content published on your site.
4. Add "popular pages" to the sidebar to catch people who might simply find your most popular information interesting.
-
Thank you for your propositions!
-
My boss ist basing a lot on page impressions... But what the customers really have to do is to buy things in the shop of our affiliate partner.
-
It's about health and wellness and we have an affiliation with a online farmacy. So there's a shop and there's a big area just for information
-
You shouldn't base anything off of impressions... What do you really want your customers doing?
-
"a lot more sites per visit" - I assume you mean pages per visit?
Don't rely on tricks like splitting the articles up over many short pages to increase your page views. You're only annoying your readers.
Instead focus on creating more and better content! There is no substitute for great topical content to keep visitors on your site!
In addition:
- show related articles/products below the article
- allow comments on your content
- allow reviews on your content
- add video and images to your content
-
what type of site do you have?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Viewing search results for 'When searching in google we find our site in the first position but when some others search it is seen on the second page 1 st position why is this happening?'
Search Behavior | | Alyaauditors0 -
Google not giving ranking to the intended page of my website.
Hello friends, This is my very first question, I hope I will explain my issue correctly. I have created two pages related to SSC CGL keyword on my website: https://www.ibtindia.com/ssc-cgl-notification-exam-date 2) https://www.ibtindia.com/ssc-cgl-apply-online I want to target the keyword SSC CGL Apply Online on the 2nd URL but Google is only considering the 1st page for all the "apply" related keywords as well. Can anyone suggest to me how to get the second page in rankings for its intended keywords? I will be very thankful for this help. I tried adding image but its showing dummy. Please you can check it op GOOGLE SERP Second page
Search Behavior | | namitathakur0 -
Location Pages
Hi. A client of mine offers multiple services and covers a region of the UK. They want to target each major town/city within this area. However, there are 20 cities and services offered range from 5-15 services. I am in the process of creating a location page for each city, so it can be optimised separately however I am not sure if there is a better way to do it? Or should I create a page for each city & service. So I for example I end up with 10 London pages with each one offering a different service? These can all be optimised for different services within London then? Any suggestions? Thanks
Search Behavior | | YNWA0 -
Getting Rid Of Bad Backlinks - should I pay?
I have had a sudden increase in "bad" incoming links to my site. And at the same time my ranking has taken a dive. I have not done any link building in the last few months, and I have used multiple tools to track incoming links, and they show a major increase in incoming links from "toxic" sites in the past couple of months. I have documented this entire process with reports and emails, and have contacted all the Sites concerned requesting that they kindly remove the links. Most have replied that we must pay them between $5 - $25 per link to be removed and some of the Sites have multiple links to us. I am not sure what we should do and am concerned that if we pay these companies to remove the link, they could create more links as it appears many are connected to multiple spam type directory Sites. On the other hand many Sites advise not to use the Disavow Tool unless you are sure you need to use it and that even if used the results may take a very long time. Our decline in our SEO ranking is really affecting our business and I would really appreciate advice as to what to do?
Search Behavior | | support20130 -
Blog posts not getting indexed and being outranked by scrapper sites.
Our Google traffic has dropped significantly over the last year and now we're struggling to even get our blog posts indexed. It's been extremely discouraging and we're trying to do what ever we can to fix it. I've included a screenshot of our Google traffic as well as Pages Indexed according to WebmasterTools. http://i.imgur.com/Wu1D8.jpg The Problem Our blog posts are frequently not getting indexed. Many times they are outranked by low authority scraper sites, our Twitter/FB account, etc. Sometimes our homepage will rank instead of the blog post. Sometimes we'll break a news story, get tons of quality backlinks, and still be nowhere in Google. Pretty much the only Google traffic we see is from existing posts. Still 3,200 pages indexed when we have only 1,600 posts. I guess this isn't really a problem... just waiting for the meta noindex to take effect. More details We've seen no duplicate content or other warnings from WebmasterTools. We've been constantly acquiring quality backlinks from credible sites. We deleted the useless content and fixed the canonical issues that were a result of switching servers. History Our site is a news/entertainment blog. The traffic usually has spikes depending on what's going on in the news. Nov 1, 2011 - Site kept maxing out at 30k+ visits so we switched servers. Jan 30, 2012 - Hired a writer so we could focus on other aspects of the site. Apr 19, 2012 - Noticed our posts weren't getting indexed like they used to. Suspected our writer was spinning articles but couldn't find any evidence. 90% of our blog posts were nowhere to be found in Google. Scrapper sites would outrank us for our own stories... even our Twitter account was ranking ahead of us. IF our story would show up in Google it would usually be the home page instead of the blog post. Sep 2012 - Finally got more serious about addressing the problem. Noticed a couple potentially big problems and started making changes. Canonical Issues non-www site didn't redirect to www. It showed 2 different link profiles according to OpenSiteExplorer and 0 backlinks according to Webmaster Tools. Wordpress shortlinks weren't redirecting to the actual permalink. For instance http://www.domain.com/?p=123 and http://www.domain.com/post-example were both getting indexed. For every post there were 4 different versions that Google had to choose from. http://domain.com/?p=123, http://www.domain.com/?p=123, http://domain.com/post-example, and http://www.domain.com/post-example I figured the canonical issues must have happened when we switched servers which was the reason for the drop in WebmasterTools indexed pages and increase in Not Selected pages. FIXED (Sep 15): One we fixed the canonical issue the Indexed Pages went back up however the Not Selected is still the same. Duplicate Content When we first created our site we wanted to have tons of images for each musician/athlete/actor/etc. so we uploaded about 5-10 for each person. We created a blog post for each image with no writing and the exact same post titles. As a result there were TONS of low-quality, similar posts, with virtually identical permalinks. e.g. http://www.domain.com/james-smith1, http://www.domain.com/james-smith2, http://www.domain.com/james-smith3, etc. A crawl on Sep 26 showed over 550 duplicate content warnings. FIXED (Oct 1): We deleted/301 redirected the useless pages (they weren't getting traffic anyways) and by the next crawl the number was almost to 0... which it's at now. We also had TONS of tags (since there're constantly new names in the media) that were getting indexed so we had meta robots noindex them. Questions: Why aren't a majority of our posts getting indexed? Were we penalized or just stuck because of a filter? How long should it take for meta robots to noindex the tags pages? (I did it on Sep 25 but they are still there) If a site is scraping our content (same title, image, excert) but linking to us, should we contact them and tell them to remove it? Is there anything else we need to do start getting our blog posts indexed like they used to? Should we try contacting Google to re-evaluate our site? Sorry, that was a LOT of writing. If anyone wants the URL please let me know so I can PM it to you. Any help would be greatly appreciated! Wu1D8.jpg
Search Behavior | | gfreeman230 -
Google Places rankings go away, but organic rankings stay the same / get better?
Hello, I hope you all can help me out here with the information I could provide. Anyways, the past number of months I have had 1 of our clients rank extremely high organically and on Google places. For example: My client is a law firm so if you search “CLIENTS-TOWN Attorney” they would come up organically on the first page and if you were in that town and search “CLIENTS-TOWN Attorney” or even just “Attorney” they would also come up in the Google Places list. Now for some reason starting a week ago I noticed they have completely disappeared from Google Places. No changes have been done to their site and everything is the same as it was. Their organic searches are the same if not better than before. Do you guys have any clue as to why this happened and how I could possibly turn this around? Thanks for your help in advance!
Search Behavior | | WhiteHat120 -
Would you say it is more bennificial to seperate keywords in the title tag tag of a page using a common ( keyword , keyword | Domain.com) or using a hyphen as SEOmoz best practices reccommends (keyword - keyword | domain.com)?
Title tag best practices according to seomoz is the following keyowrd - keyword | brand.com but I have seen some interesting results from using a comma as to a hyphen to seperate keywords as reccomended and wanted to know which method is more crawler friendly.
Search Behavior | | JHSpecialty0 -
My impression drop drastically in the past two days.
My impression drop drastically in the past two days. What could be the cause for it. My website is http://4pmdesign.com Thank you in advance.
Search Behavior | | 4pm0