How to get more page impressions?
-
I'm wondering about one of our web-projects. There's a lot of good interesting content but the statistics of page impressions don't make me very happy. Each user is visiting just 1,5 sites per visit. That's really not much.
We have other (similar) projects where this problem does not exist, where user are visiting a lot more sites per visit.
I have no idea what could be the reason for it.
Do you know / use some tricks to get more page impressions?
Thank you, Sally
-
I would love to have you a look but but I cannot name the URL because this project is an external one and the client does not want that. Thank you anyway
-
We get traffic from adwords and organic search 89 % from linked pages 7% and directly 4%
-
Given that you've said your ultimate aim is for users to purchase things from your affiliates shop, you are really measuring the wrong thing by measuring page impressions.
Imagine a scenario where all users arrive to your site at an article page. At the end of the article page there is a link to buy a product. This link takes the user to your affiliates shop where he/she then buys a product. The user has visited exactly one page on your site (1 page impression) and earned you £x in revenue.
The above example would be more valuable to your business then say if they landing at the same article page, read 5 other related articles and then purchased nothing.
If the website makes money through selling affiliate products, you probably want to be measuring the number of sale made vs. the total number of unique visitors (conversion rate) or the number of pages a visitor reads before purchasing from you.
Don't measure the wrong statistic. make sure you know what you are trying to achieve and measure that!
-
Where do you get your traffic from is also important- make sure the content relates to what they are looking for
Also we really need to see the site to know whats wrong
-
Can you add your URL so I can have a look please? It will be much easier to tell you a little more about what is going on.
Regards,
Andy
-
1. Add tags to each article that link off to related content (an easy way is to just have it link to your site search results for that tag)
2. Increase internal linking in the content of your articles to other pages on your site to coax users into reading more.
3. Include "related pages" or something similar at the end of every piece of content published on your site.
4. Add "popular pages" to the sidebar to catch people who might simply find your most popular information interesting.
-
Thank you for your propositions!
-
My boss ist basing a lot on page impressions... But what the customers really have to do is to buy things in the shop of our affiliate partner.
-
It's about health and wellness and we have an affiliation with a online farmacy. So there's a shop and there's a big area just for information
-
You shouldn't base anything off of impressions... What do you really want your customers doing?
-
"a lot more sites per visit" - I assume you mean pages per visit?
Don't rely on tricks like splitting the articles up over many short pages to increase your page views. You're only annoying your readers.
Instead focus on creating more and better content! There is no substitute for great topical content to keep visitors on your site!
In addition:
- show related articles/products below the article
- allow comments on your content
- allow reviews on your content
- add video and images to your content
-
what type of site do you have?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How & What is the best advice on Keyword Cannibalization & get onpage optimized perfectly?
Hi all mozzers, I am having confusion to understand the fact and importance to target a single or related grouped keywords which is quite broader in terms of relevancy being found within our business. Let's explain more in detail:
Search Behavior | | KammySEO
Suppose we have a website: abc.com deal businesses in "Party Supplies, Party Decorations" Where the term "Party Supplies" being used exact or randomly many places, please see below finalized Titles respective to each landing page: abc.com/birthday/
title - Birthday Party Supplies - Kids Birthday Party Decorations Ideas abc.com/wedding/
title - Wedding Favors - Wedding Party Decorations & Centerpieces abc.com/baking/
title - Buy Baking Supplies - Cupcake & Cake Decorating Supplies abc.com/occasions/
title - Special Occasions Parties Supplies & Events - Party Time My main concern is, do our keyword party supplies gets stuck with "Keyword Cannibalization" ? If yes then what is the best advice you folks like to input here in order to safeguard and optimize best our landing pages for the such broader related search terms within the businesses. I am looking for best answer here0 -
Is it better to find a page without the desired content, or not find the page?
Are there any studies that show which is best? If you find my page but not the specific thing you want on it, you may still find something of value. But, if you don't you may associate my site with poor results, which can be worse than finding what you want at a competitor site. IOW maybe it is best to have pages that ONLY and ALWAYS have the content desired. What do the studies suggest? I'm asking because I have content that maybe 1/3 of the time exists and 2/3 of the time doesn't...think 'out of stock' products. So, I'm wondering if I should look into removing the page from being indexed during the 2/3 or should keep it. If I remove it then my concern is whether I lose the history/age factor that I've read Google finds important for credibility. Your thoughts?
Search Behavior | | friendoffood0 -
Decent Bounce Rate but extremely low visit duration and page depth?
I'm having a bit of difficulty understanding the Bounce Rate, Visit Duration, and Page Depth metrics in Google Analytics. GA is reporting that my site's bounce rate is pretty decent - currently 36%. Yet when I drill down into audience behavior engagement, I am seeing that the vast majority of visit durations are 0-10 seconds, and the page depth is only 1 for a majority of visitors. If this were the case, wouldn't my bounce rate be higher?
Search Behavior | | JPS890 -
Creation of Landing Pages. Subdomain or something else?
Hi, I have an issue deciding how my landing pages should be like and I would like to ask for your help. Currently my landing pages are configured and presented like this: http://www.example.com/fra/Landing75.php?t_src=example&t=AFF&t_cre=keyboard-price&t_trm=160o600&B=1496&A=371&TargetURL= I would like to know if making a subdomain landing page is advised, maybe something like this: http://LandingPage.example.com/Landing75.php?t_src=example&t=AFF&t_cre=keyboard-price&t_trm=160o600&B=1496&A=371&TargetURL= Or if you suggest doing something else with my landing pages - I would like to know that as well. p.s. - How I tell the webmasters (my affiliates) to make a clickable button that won't be a direct link to my landing page but will be some form of non-visible redirect? Thanks in advance 🙂
Search Behavior | | JonsonSwartz0 -
Only 11 pages being crawled
Hi, Can some one have a look and see why out of 400+ pages we only have 11 being crawled on here?? http://www.lifetimelegal.co.uk Kind Regards Elissa
Search Behavior | | Chris__Chris0 -
Is it possible to know if visitor arrived at the web page via organic search and if so, show some content?
Hello, Is it possible to know if visitors are arriving at a web page via organic search? Background: We have a section of job description pages to explain typical tasks. These have very high bounce rate (some 100%), and I think people are confusing them with actual jobs. For example "stage designer". Many of those keyword we have very high rankings. I am thinking of having a small notice at the top of those page to say something like "if you are stage designer job, check out our job section". Thanks
Search Behavior | | CreativeChoices0 -
Dating Blog Posts & How Fast Google Picks up on New Pages
I had until a few months ago included the original post date of a new blog post on the site. I then removed it and none of my results in Google now include the blog post date, although for some (for articles written about events) Google includes the date of the event where you would usually see the post date. Since I did this, it seems like new blog posts are taking longer to rank on Google, some results are ranking well, and others declined relative to what I would have previously expected. What's the best thing to be doing? To include a date (considering a lot of my content is not time-relevant) or to keep it as it is now? The second thing, is I often go through and update my articles with new information and re-post it in my rss feed etc - ie the date becomes new again. How does Google treat this? Any ideas or comments would be great! Thanks
Search Behavior | | ben10001