High Ranking Site with tons of junk on the server
-
Hey All,
So to make a long story short, we own a site that has been passed through many hand and many strategies. We are in the financial field and rank high for many relevant search terms.
My job is now to audit/optimize and purge out site of the garbage that has collected over the years (since 2002).
During the audit I have found many issues, fized them, but I am not sure own how to proceed with the follwing issues.
Any advice to solve the following would be greatly appreciated!
-
9932 orphan files - does just removing them affect my SEO.. I like a clean house, can I somehow use them to my benefit?
-
Hundreds of 404s with many external "follow" links that we are no longer getting juice from
-
8 Sitelinks in webmaster tools, but only 4 show in our search
I am straight n00b so sorry if this is 101 for anyone you but your input would be greatly appreciated!!
Thanks!
-
-
Amazing thanks for the quick response!
You just listed exactly what I had in mind but needed to confirm.
Thanks for your input
-
- 9932 orphan files - does just removing them affect my SEO.. I like a clean house, can I somehow use them to my benefit?
If they are truly orphaned (not used by anyone or linked to from anywhere), you could probably just delete them.
- Hundreds of 404s with many external "follow" links that we are no longer getting juice from
I would probably 301 redirect them to a very relevant page.
- 8 Sitelinks in webmaster tools, but only 4 show in our search
That's not unusual. Google may show the others on some different searches.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Open Site Explorer - Spam analysis: need help with inbound links... from my site!
hallo, reading my spam analysis report from open explorer, I found somenthing I don't understand (please see attached image): The long list of links inside the red rectangle are inbound links with a spam score of 5 coming from my same site. How is that possible? Should I remove those links? Also , I see that many of those links are links present in the top navigation bar (about page, home page, service description etc.) or in the sidebar section of the website (categories, recent posts, recent comments). Should I treat them differently? Thank you for your time.
Intermediate & Advanced SEO | | micvitale0 -
Spammy sites that link to a site
Hello, What is the best and quickest way to identify spammy sites that link to a website, and then remove them ( google disavow?) Thank you dear Moz, community - I appreciate your help 🙂 Sincerely, Vijay
Intermediate & Advanced SEO | | vijayvasu0 -
Webmaster Tools HTML Improvements Page Blank / Site Not Ranking Well
I have an ecommerce site that is not ranking well currently. It has about 1,000 pages indexed in Google but very few appear to be ranking. I normally find issues in Webmaster Tools HTML Improvements but for some reason it does not see a problem with the site. There are problems, trust me. Moz shows many issues. Google nothing! There is a problem somewhere but I am not seeing it. Why are HTML Improvements blank and the site not ranking? Am I in the dreaded sandbox? Any ideas? Sean We didn't detect any content issues with your site. As we crawl your site, we check it to detect any potential issues with content on your pages, including duplicate, missing, or problematic title tags or meta descriptions. These issues won't prevent your site from appearing in Google search results, but paying attention to them can provide Google with more information and even help drive traffic to your site. For example, title and meta description text can appear in search results, and useful, descriptive text is more likely to be clicked on by users.
Intermediate & Advanced SEO | | optin0 -
I have a general site for my insurance agency. Should I create niche sites too?
I work with several insurance agencies and I get this questions several times each month. Most agencies offer personal and business insurance and in a certain geographic location. I recommend creating a quality general agency site but would they have more success creating other nice sites as well? For example, a niche site about home insurance and one about auto insurance. What would your recommendation be?
Intermediate & Advanced SEO | | lagunaitech1 -
Separate Site or should we incorporate it into our main site
Hello, We have a website to sell personal development trainings. The owners want to start 2 blogs - one for each owner - that promotes their personal coaching practices. What's the SEO advantages of embedding both blogs in the current site vs starting 2 brand new blogs with their names as the domain names?
Intermediate & Advanced SEO | | BobGW0 -
4 sites on same server with similar theme
Hi, We're building 4 e-commerce stores at the moment which are all very similar. They all sell sofas but to different markets. Product content will be different on each site so the content won't be duplicated but the overall theme of the sites will be the same, all on the same server, being launched at the same time. Should I be concerned that Google may not index all of them? Thanks, Andy
Intermediate & Advanced SEO | | AndyMediaLounge0 -
One platform, multiple niche sites: Worth $60/mo so each site has different class C?
Howdy all, The short of it is that I currently run a very niche business directory/review website and am in the process of expanding the system to support running multiple sites out of the same database/codebase. In a normal setup I'd just run all the sites off of the same server with all of them sharing a single IP address, but thanks to the wonders of the cloud, it would be fairly simple for me to run each site on it's own server at a cost of about $60/mo/site giving each site a unique IP on a unique c-block (in many cases a unique a-block even.) The ultimate goal here is to leverage the authority I've built up for the one site I currently run to help grow the next site I launch, and repeat the process. The question is: Is the SEO-value that the sites can pass to each other worth the extra cost and management overhead? I've gotten conflicting answers on this topic from multiple people I consider pretty smart so I'd love to know what other people say.
Intermediate & Advanced SEO | | qurve0 -
New Domain Name For Site That Ranks Highly on Key Terms
Here's my problem -- which is actually a pretty good problem to have. My client is a speciality service provider in an extremely competitive field. It charges 3 to 5 times what others do for providing a super-premium level of service. It doesn't have -- nor does it want -- many customers. I can't go into details, but let's just say the business model is a bit like the charity or premium newsletter publishing model. It is extremely hard to recruit new members -- but once recruited, members tend to stay for a long time at high price points. Personal referral is key. As result of my efforts over the last 90 days, the client's SEO results have skyrocketed. After a couple of false starts, we have focussed on key terms the target demographic is likely to search, rather than the generic terms others in the industry use. We have also had great success with a social media strategy -- since the few people likely to be interested in paying such high prices know like-minded folks. For the first time, my client is getting "walk in" prospects. They are delighted! But they are not really walk-ins. They have already found the site -- either through SERPs or Facebook or Twitter. Now we need to get to the next level. Here's the problem: the client's domain name sucks. It is short, but combines an acronym with one of the words in its long-version name. It uses the British spelling version of the long name fragment, even though most Canadians now use American spelling. And it is a .ca, rather than a dot.com So I think we have to bite the bullet and change to the long, dot com version of the name, which is available and has the additional benefit of having embedded within it a key search term. I am basically an editorial/content guy and not a tech guy. The IT guys at my firm are strongly encouraging me to make the change...in very "colorful" language. We can certainly do 301 redirects at the page level. But I would like some additional validation before proceeding. My questions are: how much link juice might we lose? I've seen the figure of 10% bandied around. Is it accurate? might we see a temporary dip in results? If so, how long would it last? what questions did I forget to ask? What additional info do you need to offer informed advice ?
Intermediate & Advanced SEO | | DanielFreedman0