Where should a knowledge base be hosted for max. SEO benefit?
-
A client would like to set up a knowledge base to work in conjunction with their website and we are tossing up whether to go with a hosted solution (and therefore set up as a subdomain) or find a solution that we host on the clients domain (which will presumably have more SEO benefit). We are leaning towards the latter (although are mindful that we need to balance the client’s desire for a quality KB solution). Appreciate your feedback.
-
KB's are great for user generated content (just look at this one). If it was open to all just imagine how many links it would be attracting!!
Obviously your KB would be for SEO benefits, and therefore the best method for gaining from it would be to host it on the clients domain in a sub folder. Most open source CMS's can easily be modified into Knowledge bases with relative little ease - one thing I should recommend is heavy moderation on all posts to ensure that no incorrect answers or spam goes live, as this would make their business look poor.
Regards
Aaron
-
The question has already been very well answered. Having a comprehensive knowledge base on the same domain in separate folder can yield maximum and best SEO benefits.
-
Subdomains do not work very well. I would go in with a folder within the domain itself. I would further name the folder something intuitive which would lead more people finding information about your client's niche to the website. The architecture is very important for the KB as it can be very effective in terms of cross selling as well.
-
Completely agree with EGOL. You want this on the main domain for the most benefit.
I'm not sure about this, and it's complete speculation, but I would suspect that a subdomain that has the DNS A record pointed at a different server would be identified by Google as belonging to the hosted knowledgebase solution. That's the way those hosted solutions work. So, while you would get some credit from a subdomain on the same server as your main domain, you might not get much from a hosted solution setup like this.
Unfortunately, this means you'll have to build your own knowledgebase system, or use an open source or paid solution. It means more time to setup, but will definitely be worthwhile, especially if the point of the knowledgebase is for SEO.
-
"(which will presumably have more SEO benefit)"
I agree. I would go with putting the KB in a folder on the clients domain. That way, links into the KB will be hitting the main site instead of a subdomain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword SEO
Hi everyone! I am pretty new to SEO so all the help would be great. Does every webpage on our website need a focus keyword for example like tructiepbongda Just to note that I am using Yoast on Wordpress. Many thanks,
Technical SEO | | yenu0 -
MaxMind GeoIP SEO Impact
Hi, A client has mentioned that they are working with their design company to create three different hompage versions (one for Scotland, one for England and one for international visitors) which will be shown to the visitors dependent upon their locations. They are working in connection with MaxMind who I have not come across before. My question is would this have a negative impact on SEO?
Technical SEO | | J_Sinclair0 -
Do I need to do on-page SEO for my mobile site?
We have a desktop site, and we just built our first mobile site. Right now, the mobile site doesn't have any title tags, meta descriptions or anything like that, but do I need to even do that? If I have all of that on the desktop site, and the mobile site is just redirected from the desktop site, can't I just do it on the desktop site only? Is there anything to gain from doing it for both sites?
Technical SEO | | KempRugeLawGroup0 -
Base href
I'm having a discussion with a third party that's building a website for a client that I advised concerning his SEO. The site went live 2 weeks ago and it's not getting indexed very well, so my client asked me what could be the problem. I checked several things that could be the problem, like an xml sitemap that was missing etc. But there was another thing that I saw in the source code: <base href="http://www.domain.com/"> Can this be a problem for Google to follow internal links? I always thought that you should use the base href like this: <base href="http://www.domain.com"> so without the trailing / behind the TLD And even better using absolute instead of relative links, no?
Technical SEO | | nvs.nim0 -
All in One SEO weirdness
For some reason, I'm getting extra words in my title tags. For example, I wrote "Washing Machine Widgets | Acme Widgets, Inc. | Acme Widgets Inc. Anyone have any idea why I'm getting the extra " | Acme Widgets Inc."? Thanks!
Technical SEO | | PGD20110 -
Country domain: Seo for other languages
Hi, I have an italian domain (.it) for an italian hotel, it is an old authoritative domain (1997) and it is well optimized for the keywords that include the city the hotel is in, now the page is decently positioned in Google Italy. There are many problems to have the same rank for German version (in google.de, google.at). The German version is in the /de folder. The hotel has another .com domain, much less authoritative (2007), in a German server, but it was and is only a simple redirect 301 (by code) to the German version in the .it domain. (obviously the rank for this domain is almost nonexistent). Do you have any suggestion? Thank you.
Technical SEO | | depi0 -
Html5 in SEO
What is the convinience of using html5 for seo.As i read is not too good using many h1 in each metacontent (due to crawler alerts) , but it is good to use html5. We have follow or so this web guidelines www.tumanitas.com whtat do you think about taht?
Technical SEO | | ofuente0 -
How does a mega drop-down affects SEO?
We are looking at implementing a "mega drop-down" as our main menu on our website. Will that be good or bad for SEO? My company is a big tour operator so our website contains a lot of pages describing all our destinations, hotels etc. We have noticed that our visitors have some trouble to navigate to all this pages since it requires a lot of clicks to reach a specific page. In order to make this easier we have looked at this popular mega drop-down thing that we all love. But what about Google? Will Google love or hate us for doing this? An example showing what I mean by mega drop-down: http://www.phonehouse.se/
Technical SEO | | Googleankan0