Grr . . . Just can't seem to get there
-
mrswitch.com.au is one site that we are consistantly struggling with . . . It has a page rank of 3 which beats most of the competitors, but when it comes to Google AU searches such as Sydney Electrician and Electrician Sydney etc, we just can't seem to get there and the rankings keep dropping.
We backlink and update the pages on a regular basis
Any ideas? - Could it be the custom CMS system?
-
Thanks for the help! - Perfect advice!
-
No probs Steve, glad I could help
-
Awesome, yeah that does help. Thanks
-
It's a micro format of HTML.
You can use it to, for want of a better word, 'tag' your address, so basically it is a way of saying to bots that hey, you know this string of characters that follows, it is an address... there is some conjecture as to its usefulness, but I believe it is best practice to use it, especially with local search focused projects.
More info here: http://microformats.org/wiki/hcard
And a nice tool here: http://microformats.org/code/hcard/creator
I hope that helps
-
What's the score with hcards? I don't know much about it.
-
Also, when you say you backlink regularly, from where? Try to get backlinks from local sites to local pages... i.e. Sydney Electrician: get backlinks from local sydney directories, blogs & sites about Sydney, etc...
I haven't checked any of these for whether they're paid, nofollow, etc... but just as examples:
http://www.sydney-city-directory.com.au/
http://www.sydneycity.net/directory.htm
http://www.sydneybusinessdirectory.net/
http://www.expat-blog.com/en/directory/oceania/australia/sydney/
http://sydney-city.blogspot.com/
http://blogs.usyd.edu.au/sydneylife/
And obviously mix that with relevant links to do with electricians... and preferably sites that are electrician and Sidney based combined if possible... easier said that done I expect.
The same for other trades and other towns.
-
I agree fully with what Ryan suggested above, if local is your target. Also consider using the hcard microformat on your address, as that can't hurt either.
-
Are you trying to get in the local listings? If that's the case just get the address on the page and start submitting through Google Local. If it's a chain submit the bulk listings and/or service areas. Pages like this: http://www.mrswitch.com.au/location are going to hurt you as the engines will see it as a keyword stuffing attempt to manipulate results around any Sydney suburb + "Electrician". I'd recommend getting rid of the location page in its current format and replace it with a few of your actual locations. Use your keywords sparingly, and use the tools Google provides, especially mapping and reviews.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My wepgages aren't crawled by google
Most of my webpages aren't crawled by google.
Technical SEO | | Poutokas
Why is that and what can i do to make google index at least most of my webpages?0 -
Sitemap url's not being indexed
There is an issue on one of our sites regarding many of the sitemap url's not being indexed. (at least 70% is not being indexed) The url's in the sitemap are normal url's without any strange characters attached to them, but after looking into it, it seems a lot of the url's get a #. + a number sequence attached to them once you actually go to that url. We are not sure if the "addthis" bookmark could cause this, or if it's another script doing it. For example Url in the sitemap: http://example.com/example-category/0246 Url once you actually go to that link: http://example.com/example-category/0246#.VR5a Just for further information, the XML file does not have any style information associated with it and is in it's most basic form. Has anyone had similar issues with their sitemap not being indexed properly ?...Could this be the cause of many of these url's not being indexed ? Thanks all for your help.
Technical SEO | | GreenStone0 -
How can i Get this google meta description?
How can i Get the google meta description that has the website Ke Adventure ? https://www.google.co.uk/?gws_rd=ssl#q=ke+adventure I mean with the link of the website section below the SEO TITLE tx
Technical SEO | | tourtravel0 -
Why isn't my site not searchable from google?
I am having a hard time figuring out why is it that when I search for my website name, it didn't show up in google's search result? Here's a link to my site. I've been twiddling for days looking for answers in my google webmaster tools. Here's a link of the crawl stats from google webmaster tool. As you can see it is actually crawling some pages. However my looking at my indexed status, I am getting 0 as you can see here (http://cl.ly/image/3G1R1p0b3k1P). I've double checked for my robots.txt and nothing seemed to be out of the ordinary there. I am not blocking anything. Any ideas why?
Technical SEO | | herlamba0 -
Can I have an H1 tag below an H2?
Quick question for you all - Is there an issue with me having an H1 tag physically below an H2 tag on a web page??
Technical SEO | | Pete40 -
Has anyone used Micrositez? Or can recommend them?
Hi all, After using SEOmoz for a while (and I have learnt alot - it's a fantastic resource) I think it's about time our website is given the nudge by a professional, who unlike me isn't learning the ropes and trying to compete with the big boys! So easy question, has anyone used/can vouch for http://www.micrositezdigital.co.uk/ I've been in contact with them alot recently and spent hours on the phone. 1 side of me is impressed, the other is scared to death of the monthly price. Any help would be appreciated with this, It would nice to know how good they are especially in regards to their bespoke campaigns. Thanks, Allan
Technical SEO | | allan-chris0 -
I have found this on a site that i have seen many times where can i get one from
Hi i have seen this great map system that i have seen on many sites which i think makes a site look great but i have tried looking for the past few weeks but cannot find where i can get one from. http://www.hypnoslimmer.co.uk/consultant.html does anyone know how these sites do it and where you can get the product from. I use joomla for all my sites Any help would be great
Technical SEO | | ClaireH-1848860 -
If non-paying customers only get a 2 min snippet of a video, can my video length in sitemap.xml be the full length?
I am working on a website that all of its primary contents are videos. They have an assortment of free videos, but the majority or viewable only with a subscription to the site. If you don't have a subscription, you can see a 2 min video clip of the contents of the video. But all the videos can be anywhere from 10min to 1.5 hours. When I am auto-generating the sitemap.xml, can I put the full length of the videos for paying members in the XML in the video:duration property? Or because publicly only 2 minutes is available (unless you pay for a membership) is that frowned upon?
Technical SEO | | nbyloff0