My company is redesigning their site, and is re-tooloing some of the product and service keywords. How should we approach SEO of the new site?
-
SEO
-
Having a good understanding of the site navigation and how internal page rank is passed is well worth it if you are doing a complete redesign. Something I just came across may also be worth reading:
-
Hi Gary,
Reading these two resources should give you a good idea of where to start :
- Perfecting Keyword Targeting & On-Page Optimization for SEO
- The Beginner's Checklist for Learning SEO
Good Luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site luanched- rankings plummeted
Hi all, we just launched a new version of our site and have seen huge drops in traffic to the homepage. Url structures were changed and now include /us at the end and a lot of the content was consolidated to make the homepage a little cleaner. We kept title tags and meta data the same. Rankings have declined significantly. Does anyone have any suggestions or advice?
Technical SEO | | perfectsearch711 -
Does my "spam" site affect my other sites on the same IP?
I have a link directory called Liberty Resource Directory. It's the main site on my dedicated IP, all my other sites are Addon domains on top of it. While exploring the new MOZ spam ranking I saw that LRD (Liberty Resource Directory) has a spam score of 9/17 and that Google penalizes 71% of sites with a similar score. Fair enough, thin content, bunch of follow links (there's over 2,000 links by now), no problem. That site isn't for Google, it's for me. Question, does that site (and linking to my own sites on it) negatively affect my other sites on the same IP? If so, by how much? Does a simple noindex fix that potential issues? Bonus: How does one go about going through hundreds of pages with thousands of links, built with raw, plain text HTML to change things to nofollow? =/
Technical SEO | | eglove0 -
New keyword simply not Ranking
Evening all, first post. I'm currently ranking OK for a broad range of keywords - nothing at number 1 but some are on the first page. However, there is one particular keyword which simply refuses to get indexed. I've witnessed this behaviour before with another site where it appears at SERP 300 or so, then vanishes, comes back at 200 odd and then vanishes. Right now, it's not even ranking in any position. I'm using SERPFox for SERP position on Google. I've had Moz analyse the content on page and it's getting an A. The article is about 2000 words, with good Title and page description and the keyword is appearing under 1%. My question is, have you witnessed odd behaviour like this before where other keywords are ranking OK but an odd few don't even get indexed? I have a few links built to the URL and asked Google Webmaster tools to index the URL but still nothing. I have no penalties or anything to worry about. The only other info I have is that this URL is on a brand-new domain but the previous domain has a 301 redirect with a page authority of 42 and a domain authority of 38 (not too high). And, everything else appears to be running along OK. The point is, I have no expectations about the keyword ranking in a certain position but find it odd how the keyword keeps popping in and out of Google SERP. The keyword has a difficulty of: 58% Any thoughts appreciated. Robert. uH7vtbh
Technical SEO | | hooneyrobert0 -
Staging site and "live" site have both been indexed by Google
While creating a site we forgot to password protect the staging site while it was being built. Now that the site has been moved to the new domain, it has come to my attention that both the staging site (site.staging.com) and the "live" site (site.com) are both being indexed. What is the best way to solve this problem? I was thinking about adding a 301 redirect from the staging site to the live site via HTACCESS. Any recommendations?
Technical SEO | | melen0 -
Is possible to reutilize products description taken from mydomain.com in a ecommerce site?
My issue is related with cross-domain duplicate content. In the first domain (aaa.com) I have 30-40 products well described with lots of content (story, description, features, technical sheets etc). This is my primary, brand domain. I want to open an e-commerce in another domain (bbb.com) where I will sell all the products that reside in aaa.com domain. If I'm going to use the content (taken from aaa.com) for describing e-commerce products in the bbb.com domain could it be seen as duplicate content? What do you suggest? It would be a hell to rewrite all the products description and even worse, technical sheets and features/characteristics can't be written differently. Thanks in advace
Technical SEO | | polidistillerie1 -
I noticed all my SEOed sites are getting attacked constantly by viruses. I do wordpress sites. Does anyone have a good recommendation to protect my clients sites? thanks
We have tried all different kinds of security plugins but none seem to work long term.
Technical SEO | | Carla_Dawson0 -
When to 301 a No1 ranking site to the new domain?
I have a site [company.com] that ranks number one for the products of my brand but I'm moving all the efforts to a dedicated brand domain. The old site covered a number of small brands and we had no dedicated brand sites, but we now focus on just this one brand and it doesn't belong on the old company domain name. BRAND belongs on the new brand.com Because of the age of the old company site and because it had the first copy about the brand, it's still ranking well for the brand product names, and the new site has some duplicate content issues that I'm in the throws of resolving. RANKS Company.com : number one for all product names Brand.com : nowhere for product brand names but top for the brand name (as I say, the product pages on this site have duplicate content issues which is likely keeping them ranked low - Hades low. I would rather not maintain two websites and I want to give brand.com every bit of available oomph , so should I at some point 301 the old company site to the new one? If so, is now the time? Thanks
Technical SEO | | Brocberry0 -
Brand New Site Penalized?
I recently launched 2 completely separate and unrelated websites at the same time. Both are new domains and hosting accounts. neither have any links. One is ranking for a branded search and the other is not. The interesting thing is that I tested both sites on the back end of my server before launch. The site that is not ranking for branded search IS ranking still on the back end of my site for the branded search. I have removed all content and 301 redirected the testing urls back to my portfolio page. Could this be do to Google indexing one but not the other. Does it have anything to do with testing on my server first and my DA being higher than current new sites? Or is it something completely different I'm missing completely. Is this a Penalty?
Technical SEO | | CDUBP0