Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is having the company's address in the footer (or header) of each webpage important for SEO?
-
Is having the company/office's address in the footer (or header) of each webpage important for SEO?
Your page for the Geotarget tool says that having the address in this element helps search engines find your location.
My question is, how important or relevant is this to SEO? How does knowing the address influence SEO? Is it best SEO practice to put the address in the footer of every webpage?
-
Absolutely Sean, people who live and breathe their websites seem to overlook the simple things that could increase conversions - great point!
-
Not only this, but it helps increase conversion too. Customers that know there's a physical location they can go to if necessary means they are more likely to buy from you, as they will have more confidence in the legitimacy of your company.
-
Absolutely - especially if you have a company that operates in a certain locality. A plumber for example - you may have a few services that you offer to a certain loaction. If you have the address in the footer it can help with your local SEO
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz-Specific 404 Errors Jumped with URLs that don't exist
Hello, I'm going to try and be as specific as possible concerning this weird issue, but I'd rather not say specific info about the site unless you think it's pertinent. So to summarize, we have a website that's owned by a company that is a division of another company. For reference, we'll say that: OURSITE.com is owned by COMPANY1 which is owned by AGENCY1 This morning, we got about 7,000 new errors in MOZ only (these errors are not in Search Console) for URLs with the company name or the agency name at the end of the url. So, let's say one post is: OURSITE.com/the-article/ This morning we have an error in MOZ for URLs OURSITE.com/the-article/COMPANY1 OURSITE.com/the-article/AGENCY1 x 7000+ articles we have created. Every single post ever created is now an error in MOZ because of these two URL additions that seem to come out of nowhere. These URLs are not in our Sitemaps, they are not in Google... They simply don't exist and yet MOZ created an an error with them. Unless they exist and I don't see them. Obviously there's a link to each company and agency site on the site in the about us section, but that's it.
Moz Pro | | CJolicoeur0 -
What's the best way to search keywords for Youtube using Moz Keyword explorer?
I want to optimize my youtube channel using identified keywords, but I'm concerned that the keywords I'm identifying work well for SERP's but might not be how people search in Youtube. How do a distinguish my keywords to be targeted for Youtube?
Moz Pro | | Dustless0 -
403s: Are There Instances Where 403's Are Common & Acceptable?
Hey All, Both MOZ & Webmaster tools have identified 403 errors on an editorial site I work with (using Drupal CMS). I looked into the errors and the pages triggering the 403 are all articles in draft status that are not being indexed. If I am not logged into our drupal and I try to access an article in draft status I get the 403 forbidden error. Are these 403's typical for an editorial site where editors may be trying to access an article in draft status while they are not logged in? Webmaster tools is showing roughly 350 pages with the 'Access Denied' 403 status. Are these harmful to rank? Thanks!
Moz Pro | | JJLWeber1 -
How long do changes in title tags take to affect SEO?
This is kind of a loaded question. I'm completely new to SEO. I think my boss signed up for Moz Pro sometime in February and started adding data to our Ecommerce site to help with rankings. Sometime before this, I changed some of the title tags on the site (trying to help with organic search and CTR). I did not do a site wide change.... just changed maybe 10-20 (just a guess). I did it with keywords in mind but did not make note of when I did it. I didn't really know better at the time, and I did not have access to Google Analytics or Moz Pro. I was looking through the ranking data/graph for February and March. It won't let me look before February 29th (so that's why I think my boss started the Mos Pro subscription around at that time). On that day it said we ranked 12 keywords in the 1-3 spot, and then the following week (march 7) it went down to 6. I don't think or know if any major site changes were implemented, so I'm not sure why that happened and if it has anything to do with my title tag changes I did maybe a week or two before (again I am not sure when I did this unfortunately). Since then the keyword ranking numbers stayed about the same with organic traffic slowly going down (it could be because we are getting out of season for our industry though). The second week of March the site was upgraded and since then the menu has been completely changed around. Last week I did a site wide title tag change. So the minor changes I made in February are no longer in effect anyway. I added more keywords to Moz earlier this week and the number for 1-3 spot keywords went up from 6 to 20. It also says my ranking moved up 4 keywords and down 13 keywords. Anyway, I am wondering how seriously I should take these changes and if I'm damaging the site. I am new to Moz Pro also so all the data you can access is kind of confusing/overwhelming.
Moz Pro | | AliMac260 -
Will Moving Categories Affect SEO
I recently designed a new website to replace an old site. We managed to hold 90% ranking and traffic by keeping the same URS's and content. Now that we have completed that we are now updating the whole site. It is an commerce website. Some of the items we were selling we are getting from a new vendor. If I move these products from one one vendor to another will this affect SEO? Here is an example. I have a product called "Green Zipper Sweater". This product is Anchored via Manufacturer and Category. The URL and Title Tag are green-zipper-sweater. If the Sweater was made by "Nike Green Sweaters" and our new supplier is "Gap Yellow and Green Sweaters". If I change the the Manufacturer and now put it under "Gap Green and Yellow Sweaters" will this affect my ranking. We are continuing to stock products from the original supplier "Nike Green Sweaters" and we have an aggressive SEO plan and are ranking very well for "Nike Green Sweaters". We also have good product ranking so "Green Zipper Sweater" brings us a lot of traffic. I want to be sure I do not loose ranking for the product page "Green Zipper Sweater" and the Brand "Nike Green Sweaters" Any advice would be appreciated.
Moz Pro | | robbieire0 -
I am looking for SEO tips specifically for magazine site's
I have a client who has a website that is based on a magazine. They make their money through advertisement I am primarily an inbound marketer I would be very grateful if anyone out there has any tips for a site that has been around for quite a while ( over 10 years) we are transforming the site from HTML into WordPress then hosting it with a fast managed WordPress host using CDN. I feel the lack of links is an obvious place to start however if there's anything specific to magazine based websites I would be more than grateful to hear your opinions. Thank you all in advance. Sincerely, Thomas von Zickell
Moz Pro | | BlueprintMarketing0 -
Is there a whitelist of the RogerBot IP Addresses?
I'm all for letting Roger crawl my site, but it's not uncommon for malicious spiders to spoof the User-Agent string. Having a whitelist of Roger's IP addresses would be immensely useful!
Moz Pro | | EricCholis1 -
Is there a recommended format when placing a business address on a webpage?
Hi All, I ask the question as I was trying to GeoTarget tool which happened to not recognise a business address I place in the footer on one of my sites. The tool states that including the address on page helps the search engines identify your location, so I'm curious whether a specific format works best when optimizing for local search? Thanks.
Moz Pro | | davebrown19750