Need ideas to get do follow links from highly competative niche "wedding"
-
I need to get high quality do-follow links and my target market/keyword is ‘Maui wedding’ and a few others. Because it is such a competitive market I am having a hard time getting links from local companies providing Maui Weddings (I know why because they are my competitors) and national companies sites aren't much help because they are trying to provide leads to their advertisers. I would like do-follow links from non-paid sources any ideas or resources you could help with would be much appreciated. Thanks.
-
I understand, we can format the pages on the blog as we want. That is the answer that I was looking for.
Thanks! -
You can use the blog to publish your articles.
If you do that you are stuck with the way that the blog optimizes the pages and links them into your site. You can modify that to within limits. Blogs are great for getting pages onto your site easily and spending minimum time formatting and optimizing.
However, if you think that you can do a better job at formatting or optimizing then publishing by a different method is needed.
Sometimes I prefer to make finely crafted arrows than to use the ones off of a mass production line.
-
Egol, I just want to make sure I understand this right. My blog is part of my website and is not a subdomain. I have "absolute control over formatting, optimization and appearance". Why would I create separate pages and not use the blog to publish my articles?
-
Thanks for the explanation EGOL. It makes perfect sense, and represents a great thought process. Your views clearly take SEO to a higher level and define the difference between "on paper" SEO, and in practice SEO.
-
Most competitors don't have 100% overlap of merchandise or services. They also don't have 100% overlap of geographic areas. Competitors working together identify the areas where they really don't compete. Then they cross promote competitor good/services on related pages of their website.
This gives them advertising on a competitor's site but in a way that will not directly steal clients.
A music store near me has a fantastic selection of guitars but does not sell violins... the best place to get a violin is more into orchestra instruments and could easily partner with the guitar specialist.
===================
If Steven decides to build the huge Maui wedding resource on his site he could ask the florist who is the strongest content generator to produce some great articles for the various types of wedding flowers and have a photographer who specializes in product photography create the photos. The product photographer would get some attribution links and the florist would get some links too, some great visibility for his work and top billing on the florist resource page.
Remember that acquiring great content is much more valuable than giving it away (it also takes a lot less time)... so create a content acquisition plan that has strong benefits for your partner.
-
I love the creativity of your answers EGOL. You definitely offer outside-the-box thinking.
I am trying to wrap my mind around the concept of gathering a group of competitors to work together. Search engine ranking is purely about competition. You can have a poor page rank as #1 if it is better then the pages of your competitors. If you boost your ranking or exposure, but you strengthen your competitors at the same time, how is this beneficial?
I can understand this tactic when an outside force jumps ahead of you in SERP. But when it's just your site and other wedding sites, where is the advantage?
-
I never post great articles on a blog.... post them on a dedicated webpage where you have absolute control over formatting, optimization and appearance. I envision these articles each having a ton of photos with detailed captions.
Post them as pages on your website, announce them on your blog and promote them on your homepage and all across the rest of your site.
-
I would unite with the strongest content producers. This is a content play and you don't want a team of weenies.
-
Where do you thing the best place to post them is besides my blog?
-
I am not talking about a new site. All of that goes on your existing site.
Think about becoming the Maui Wedding Man!
-
Do you think the best idea is to contact those on page 2 and 3 with quality sites and content, to band together to overtake those on page 1. Just trying to make sure i understand you correctly.
-
Instead of three to five blog posts per week consider three to five kickass articles per month.
-
Great idea. I currently need to focus on the site that needs some search engine love right now though. I will use your guide idea in my content creation.
-
Great advice from Ryan... just tossing one more idea out because he mentioned the "beggar asking for handout" concept....
Something that can be very effective is for a small group of competitors entering into a cooperative effort to help one another. Three or four working together will have an enormous advantage over everyone else.
Maybe you can get a group of people to work on this site with you.?
-
I like the idea on statistics posts. I really like to create content and do about 3-5 blog posts per week then feed them to social media which has been helping.
-
This has been said before, and will probably be etched on the SEO tombstone should the concept ever die.....
Create compelling content that people will want to link to!
-
Since you are in the industry, find a celebrity or person of interest who is getting married in Maui and write an article about it. Article title: Maui Wedding Bells Ring for Jennifer Anniston
-
Do research and find an interesting statistic to talk about. Article title: Maui Weddings - The Secret to a Happy Marriage. Did you know that according to the latest statistics couple who wed in Hawaii have longer lasting marriages?....
Somehow you MUST generate unique, compelling content that people will WANT to link to and talk about. Otherwise you are simply a beggar asking for a handout. The world is full of them.
-
-
Since you have this site you must be the expert on planning a wedding in Maui? Is that correct?
If it is then you should be able to prepare the very best guide to planning a wedding there. It would be a big list of all of the churches, where to get a marriage license, how to hire clergy, where to get gowns, where to get a tux, who are teh photographers, where to get flowers... you get the idea.... this will be the single best one-stop site for anyone who is having a wedding in Maui.
This will be much more than a directory... it will be a guide for how to get things done and an idea source for having a great Maui wedding. Where to have it outdoors articles, where to have the small ceremony, busy times of year, sunset/sunrise.. .. each of these is an article or a series of articles. Lots of photos of chapels, outdoor locations, maps, flowers, etc... venues and photographers should cut deals with you for this type of featuring.
That big resource alone should get some links but you can probably figure out a way to get the feature photographers, flower shops, bridal shops, etc. linking to this incredible guide. You can probably also get some interviews with the media to announce your great website.
This will be a huge amount of work... are you up for it?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved How to get rid of the spammy links?
I'm seeing a lot of low-quality links pointing to my website making my spam score high that I didn't even create. I've done the disavow but what else can I do to avoid it altogether?
Link Building | | Mariyamrocks0 -
Been offered a no follow link on a blog post ?. Is it worth it ?
Hi All, We are having a go at doing our own link building and just wanted some advice on a couple of questions I've found some industry related blog sites which could be good but alot of them only offer a no follow link ?. Is this worth it ? And if ,so what is the advantage of having a no follow link ? as it won't directly help with our DA etc ? I've also noticed some of these sites link to each other or recommend each other (i.e other blog sites) which may be some sort of link network ?.. I take it this is bad ? and could be penalized by google ? thanks pete
Link Building | | PeteC120 -
Are sites that "smell of SEO" being demoted?
I'm working with a site owner who recently hired an SEO to work on just one particular type of keyword. It seems like the more work the SEO did, the lower the keyword gradually dropped. Granted, the "work" is pretty low quality - anchor texted bookmarks, comments and low quality articles. We're doing an experiment where we are going to disavow those links and see if the previous rankings return. Another site that I am consulting with has a lot of good natural links and then some anchor texted links, but from decent sources - some guest posts (on good sites - not a spammy site that exists only for guest posts) and some places where decent websites have agreed to link to the site. The anchor texted links do not make up very much of the overall anchor text. There is good diversity and lots of brand and url anchored links. It seems like the more the SEO does for this site, the more the rankings drop. And it's not all about anchor text. The SEO placed a link in a relevant directory, using the url as anchor...rankings dropped a little. They obtained an expired domain with relevant and very natural links and 301'd it to the new domain...rankings dropped several places. And so on. Occasionally the rankings will pop up a little, but overall it's a downward spiral. Check out this post by Gary Taylor. He did an experiment where he took an established site that was ranking well and threw some spammy links at it. To quote the article, 'every day goes by my ranking for the term “domains” is getting harder to maintain.' He recently tweeted that he has been removing and disavowing links and the rankings are returning. I was looking at searches for real estate related terms in different cities. In some cities, the top sites are ones that have ZERO obvious SEO done to them. There are sites ranking on page 3 that have been SEO'd, and not all of them have poor SEO. Many are what I would consider really well done. Some of the sites ranking on page 1 have under 10 links. There was one with 2 followed links and they were not from super authoritative sites! To complicate matters though, if you look at searches like "Toronto Real Estate Agents" some of the top sites have lots of keyword anchor texted links. Perhaps this should be a blog post rather than a Q&A, but I would love to hear some of your thoughts. My personal thought is that Google's main goal with Penguin and the unnatural links warnings is to make it so that not only is it not profitable to try to manipulate the SERPS, but that every time you try to do so, you potentially do your rankings harm. I used to say that Penguin could only affect a site on the date of a Penguin refresh, but I am thinking now that Google has managed to roll Penguin into the algorithm to some extent so that it can demote the majority of any work that smells of SEO. Thoughts?
Link Building | | MarieHaynes0 -
No Follow Links
On my campaign report from SEOmoz I have noticed that all my 3 competitors have 99% followed links versus 1% no-followed links. Should I do the same? How can I check were are the no-follow links on my site? I have found some tool online but it shows me that there are only 2 no-follow links on my website which are both www.cloudflare.com while SEOmoz report shows me that I have 1031...where can i view this links?
Link Building | | VillasDiani0 -
Links from Related Sites with Low PR or semi-related sites with High PR?
Is it better to get a link from a site with lower PR but related content or higher PR but semi-related or unrelated content? For example, if I sell shoes, would a link from a PR1 or PR2 shoe or apparel site be better or a link from PR4 website that sells books be better? I'm not talking about sites with completely unrelated content, but how relevant is PR in obtaining relevant links if I am trying to raise the PR and rankings of my own site?
Link Building | | applesofgold0 -
Where to link?
Hi I need to gert this page up in the rankings http://www.kerryblu.co.uk/wedding-headbands-70-c.asp but am getting no where fast. When applying for links should I direct them to this page or to the homepage, and let them filter through. Thanks
Link Building | | Yorkie0 -
Value no follow links from Google Content Network
Is there a value of using Google Content Network to add no follow links to the general linkscape of a website? I notice a lot of competion higher than me on SERPs for specific keywords have these links from website with high DA. We have tested the value of having Adsense adds, but they do not convert the traffic. We might consider using them for the purposes of ranking higher on SERPs though, and would appreciate any experinces with this.
Link Building | | inet-design0 -
What Linking Strategies Are Meant To Get Traffic or To Build Trust and Authorty ?
What Linking Strategies Are Meant To Get Traffic and Which Ones To Build Trust and Authorty ? I do wish to implement a backlink strategy to get me some quick traffic -- tell me if you agree with what I have in mind below as far as getting me immediate traffic or am I off the mark or close meaning it will get me traffic but may have to wait till one of my articles get selected as a interesting article worth mentioning to their their friends and family ? Link Building For Traffic identify high traffic relevant blogs who want guest posts Submit articles to digg and stumbleupon Submit to top and other articles directories for syndication oppty Submit 1 video to youtube weekly
Link Building | | helpwanted0