Creating Sub Pages To Target Specific Keywords
-
Hi Guys,
Hope you can answer this question.
Our website is currently on the first page in position 6 for a competitive keyword, domain is 11years old and currently has a PR of 4.
At the moment there are 4 competitors above us one of which as two listings, they have managed to do this by creating a page dedicated to the keyword. E.g www.ourdomain.co.uk/key-word.html.
Do you think we would achieve a good ranking if we built the same page but with fresh content and links pointing to that page?
Cheers.
-
We put up a new keyword landing page with original keyword rich content last Friday. Sent out some tweets and it was indexed by google by Monday. It drove up the SERPS of our keyword by Monday, but only for our home page. Even though this landing page isn't ranking yet, the results to our homepage are nothing short of amazing. We also have it linked a few times throughout our site. We're building some quality links to it now and are putting up another landing page tomorrow with the same execution plan. BTW, we are also PR4 and in a very competitive national niche, so getting to first page has been challenging. Before the new article we were pages 2-3 now we are pages 1-2.
-
You're welcome.
I'd create the links once the page has been created. The links will help the new page get cached and start ranking. The only reason you wouldn't want to create links to that page is if that page presents more obstacles to converting a customer. But you should focus on removing those obstacles rather than avoiding linking to the page.
-
Hi Joe,
Thanks for the reply.
What would you opinion be on creating links to that page? would you wait for that page to be cached and ranking before you start creating links? OR create the links before its cached and ranking?
-
I think you could achieve good rankings by following that technique. Typically, you would want one page dedicated to each keyword you're targeting. This can get out of hand, but if you have good, unique content for that page/keyword, definitely create it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am looking to find the top pages based on traffic volume on my competitors websites, does anyone know of any good resources?
I want to know how which pages on my competitors websites are the most popular based on the traffic volume. I do not care how many links or directed to that page or any other metric. Only thing I am looking for is the traffic volume. It would also be nice to know the length of time spent on that page.
Competitive Research | | kanteenboy0 -
Identify keywords certain sites target
Hello, I've been asked to identify what keywords a group of blogs/communities might target so that we might gain some insight for our own SEM purposes. It's been several years since I used SEOmoz's tools, so they have changed a lot. I couldn't remember if you had such a tool, but it appears you do not--or at least not that I am finding. I was wondering if anyone could point me in the direction of such a tool where I can input a subdomain, and have a report stating which keywords are the ones the domain rates highly for. To be clear: I'm not looking for a traffic estimation or anything; simply a breakdown of what keywords a specific page or domain support most. P.S. I did a search on here for certain terms like "competitive keyword targets" and so forth, and saw no matching QA. I'm sorry if there is a duplicate! Thanks,
Competitive Research | | krisgosser
Kris0 -
Page Linking Root Domains and Root Domain Linking Root Domains?
hi, i want to know if Page Linking Root Domains is less and Root Domain Linking Root Domains is higher in number, at that time your keyword is highly competitive or less competitive? for example if a keyword having this information:- Page Authority is:-83 Page Linking Root Domains:- 295 Domain Authority is :- 94 Root Domain Linking Root Domains:- 42,399 which point is more important to consider? if you want to bring your keyword on the first page of the Google ?
Competitive Research | | parallelseo0 -
Question about Keywords & Ranking
I hope this isn't too basic of a question, but I am confused about something. If you use the Keyword Research tool and type in "Stained Concrete Flooring", the 3rd result (stainedconcrete.org) has the lowest numbers of any of the sites in the top 8-10... Is it because they have a large amount of traffic? or is there some other factor that I am missing?
Competitive Research | | Timvroom0 -
How to find a neutral rank for a webpage a keyword term?
Hi!
Competitive Research | | lilactree
I'm sure this has been answered here already - I'm just not searching for the right words. I'm trying to find the ranking for a website for specific terms. Being that the search engine remembers what I search (I try to log out, privately browse, etc), everything matters and impacts my search. I'm trying to see what a website ranks for a person who has never visited that website before, or doesn't have other factors influencing the result. I tried the keyword research tool, and while that seems to deliver what I'm after, it only gives 1-10. Even though these are the coveted positions 😉 I'd like to know if a website isn't ranking there, and is further down. We track the progress made after work is done to a page, to see if it moves up, and what other tweaks we need to make to improve the rankings and attract clicks. Thanks!0 -
What keywords would you suggest for interesting concept?
Not sure if it's OK to ask just about anything as long as it is relevant, but I would love to hear thoughts about good keywords to promote an app that will make it easy to migrate/move phone data and files - contacts, photos, music, calendars - from one phone - like a BB, iPhone or WinMo - to an Android phone or device? I'm having the darnest time coming up with phrases that people who are searching for such an app would use? Thanks
Competitive Research | | holdtheonion0 -
What Pa and Da to Target ?
Hi, So when building links what PA and DA do you like to follow. I was thinking of building links with anything more then a PA of 10 and da of 30 should be fine. Cheers, Vishal
Competitive Research | | vishalkhialani0 -
"keyword" - rank the home page or sub page domain.com/keyword?
One of my clients has a pretty decent website that ranks 1st place for most major keywords in their line of business. EXCEPT one keyword that i've been struggling to get 1st position on Google (currently 2nd). My problem is: let's say "tennis shoes" as a keyword the home page of course has several other shoes listed but I've seen that Google took my home page and made it 2nd position (on 1st page). Where the section domain.com/tennis-shoes is on 2nd page of Google. My question is should i rel cannonical from the /tennis-shoes section to the home page so it focuses more on the specific keyword that i need to get the home 1st? Or should i leave the home page generic and focus more on /tennis-shoes to get that 1st position? What do you Moz'ers Think?
Competitive Research | | mosaicpro0