Sudden drop in rakings for a keyword.
-
Hi,
A few weeks ago my homepage - http://www.linearsky.com dropped out of the rankings completely for a keyword I was promoting (web design staffordshire).
I was thinking that one of the reasons could be a sudden link spike. The reason being is that I have been doing some development work (for a client) on one of my sub-domains.
Now this is a Magento site with thousands of products, with my keyword rich link in the footer. From looking at the Google webmaster tools, it seams that alot of these pages got indexed accidently.
Could this sudden link spike be enough to be penalised by Google?
Apart from that the only borderline black hat stuff I have been doing is some reciprocal link swapping with a few websites in my niche - http://www.linearsky.com/misc/links.html
I also bought a paid link on http://www.iwebtool.com/browser_details, (that I have now asked to be withdrawn) to see what kind of boost it would give me. I know this is unethical, but a number of page one competitors were also using this said link. Also it was only indexed for a few weeks.
Could Google really pick this up so quickly?
Any ideas of how to resolve this?
Many Thanks
Marcus
-
Thanks for all your input.
I have noindex, nofollowed all of the suspect stuff and asked for my paid link to be removed.
Hopefully this will resurrect things.
Regards,
Marcus
-
Google picks up my Magento test sites FAST! That's why I immediately noindex nofollow them.
-
Site wide footer links are border line. They work.... But they dint look very natural. You need more than just those.
-
I thought most of my links have been natural. Apart from some garbage reciprocals that have barely been indexed; one bought link; and my silly dev url.
I tend to only get natural links from the sites i build. Which go straight into the footer. Is this a bad idea then?
Thanks for the input
Marcus
-
I think you should probably just correct the links and try to get a bunch of natural going on. You might find that is enough without a request. And unless you were de-indexed completely you generally can fix filters but correcting whatever is keeping you in the filter.
-
Hi Mike,
Thanks for replying.
I guess I knew deep down that I had over optimised too quickly. Although many of my competitors were doing the same. No excuse I know.
How easy is it to get rankings back after being penalised? Do I admit to google that I have sinned? An SEO confession so to speak
Many Thanks,
Marcus
-
Thanks for replying
I began promoting in about April time, its a domain i purchased a few years ago. It was PR3, but now is back to 0.Although some of the inner pages have kept their PR: http://www.linearsky.com/portfolio.
With regards to the site wide links; I tend to put a keyword rich link back to me in the footer of most of the sites i build. The paid link I bought also had keyword rich text back to me. I find it hard to believe that Google figured it out and penalised me though after a few weeks?
I didn't host my clients site there. It was a site in development for a client, on my own sub-domain. I noticed that it indexed lots of pages from there, that linked back to my root domain with keywords. So I thought this might be a contributing factor,
Many Thanks,
Marcus
-
Yeah, I would say all of the above could have played into factor. Your best bet is cleaning up the sub URL (might not be the main cause) the reciprocal links are really easy to pick up on so get rid of those and depending on how the link was bought, it there is anything that makes it obvious then drop it.
If you have a new domain without much link history throwing a bagillion gray/black tactics at it will generally put it on googles radar for filtering. I see that we occasional new sites that we put a bit to much promotion into. Focus on content for the first bit, get some national brand links, then if you want you can get a bit more aggressive. Just stay away from things that are easily identifiable and focus on guest posting, etc for good links.
-
How long ago did you begin link building for this domain. Its strange that its registered in 2007 and you have no pagerank. Looking at your back links, it looks like you have lots of sitewide links, not necessarily a natural looking link method. The paid linking site you bought from is not good, was your link actually on that page or you just used their service?
How would hosting your clients site on your server create thousands of external links? If it was on a sub domain, i highly doubt working on client dev site would cause any issues. Though to play it safe I would use another domain for client dev sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I redesigned a clients website and there is a pretty massive drop in traffic - despite my efforts to significantly improve SEO.
Hi there, I redesigned a clients website that was very old fashioned and was not responsive. I implemented 301 redirects, kept the content pretty similar, website linking structure very similar - the only things i changed was making the website responsive, improved title tags, added a bit more information, improved the footer and h1 tags etc.. however although clicks are fairly similar search impressions have dropped about 60% on average over the past week. The old site had some keywords linking to pages with no new content so i removed those as seemed like black hat seo tricks and also there was a huge list of "locations we deliver to" on the homepage followed by around 500 citys/towns I removed this. Could this be the cause for the drop? as i assumed those would do more harm than good? Fairly new with SEO as you can probably tell. Looking for advice on what may be the cause and what steps I should take now. Thanks for reading! duGeW
White Hat / Black Hat SEO | | binkez321 -
Keywords Ranking Fluctuate
Hi Moz Community! I've been working with a client’s website for about a year now. They were hit with the original Panda/ Penguin update because of some spammy links. We have analysed and disavow sapmmy links edit anchor tag and landing pages. We've made a decent climb back while working on it keywords ranking was improved some of them are from out of 500 to top 30, but not a full recovery. There are some weird things happening that I would love some insight into. 1. Ranking for keywords are again dropping and traffic is gone: I notice keyword ranking is dropping and some of the keywords which are on 2 and 3 page, now on 9<sup>th</sup> page. And also traffic is down. Any help would be appreciated! Regards, S
White Hat / Black Hat SEO | | ShaunPhilips0 -
Not ranking for keywords. wehhh
I am not ranking for any of my keywords despite getting a number of Backlinks to my pages and mentioning them in both content and meta tags?!
White Hat / Black Hat SEO | | Johnny_AppleSeed0 -
Main keyword decline in SERPs ranking :-(
Hi Moz, My very humble attempts at SEO has been doing very well for over a year with the keyword phrase 'vintage chanel bags'. Recently, about 3-4 months ago I noticed it dropped from rank 1 to rank 5. I've slowly but steadily been building up more social marketing interaction (Twitter, Facebook, Pinterest, Instagram mostly), brand awareness in company is increasing more searches for 'Vintage Heirloom', great in-links from reputable companies & bloggers. What I'm confused about is that one of our competitors Rewindvintage now appears as no.1 for this keyword but tracking with Moz every metric we outperform them on, namely domain authority & Page Authority. I have noticed they have 4 anchor text links (dubious quality wordpress comments), with the anchor term vintage chanel bags and we have none despite ranking no. 1 for so long?? I'm trying to use the Moz science here, just a bit confused. Any help, insights, similar experience would be much appreciated. I engage only in white hat and look for slow & honest SEO growth (as far as I'm aware ! ). Thanks for looking Kevin
White Hat / Black Hat SEO | | well-its-1-louder0 -
Please Help- Confusion about how to Avoid Keyword Self-Cannibalization and Keyword Stuffing
I am pretty much a rookie when it comes to the SEO game and to be completely honest SEO is really confusing. I just recently started using MOZ and I was looking at my On-Page report and I saw that I needed to correct some “Avoid Keyword Self-Cannibalization” errors. So I looked at the error and the fix. Here is what MOZ gave me. Cannibalizing link "How to make a fake diploma", "How to get a fake diploma", "Making a Fake High School Diploma", "Fake Diploma Template", and "Framing your fake diploma" Explanation It's a best practice in SEO to target each keyword with a single page on your site (sometimes two if you've already achieved high rankings and are seeking a second, indented listing). To prevent engines from potentially seeing a signal that this page is not the intended ranking target and creating additional competition for your page, we suggest staying away from linking internally to another page with the target keyword(s) as the exact anchor text. Note that using modified versions is sometimes fine (for example, if this page targeted the word 'elephants', using 'baby elephants' in anchor text would be just fine). Recommendation Unless there is intent to rank multiple pages for the target keyword, it may be wise to modify the anchor text of this link so it is not an exact match. This error is for my Hompage(http://www.fake-diploma.com) for the keyword Fake Diploma. My understanding is that for Self-Cannibalization to occur I would have to have a link on this page pointing to another page using "Fake Diploma" as my anchor text since I want this page to rank for Fake Diploma. I do have the right hand sidebar which contains my most recent posts and some of my titles do include Fake Diploma. How to make a Fake Diploma
White Hat / Black Hat SEO | | diplomajim
Fake Diploma Template
Framing your Fake Diploma
To me theses are separate longtail keywords. While they do include Fake Diploma in them I thought theses were fine because they are not an Exact Match to each other nor are they an Exact Match to “Fake Diploma”. Am I wrong about this? Secondly I reached out on another Forum trying to get a better understanding of this and just got even more confused. I was told that I am also Keyword Stuffing and could be penalized. They said because I have Fake Diploma in most of my article titles that I am Stuffing Fake Diploma. I am in a Niche Market and of course most of my titles include Fake Diploma because that is what my entire site is about. I used the Google Keyword Tool and searched Fake Diploma and it gave me a list of about 79 related keywords like: Make a Fake Diploma Online
Create a Fake Diploma
Fake Diploma Software This is just a few of the many that I have. I thought the best way to rank for a keyword was to actually write a post about that Keyword and use it as the title of the article. I am not over using the Keyword in the actual article and I maybe have a Keyword density of about 2-5%. I thought Keyword Stuffing was where you actually used the Keyword like 50 times and also just added random Keywords to the article that did not belong. Please help me with any insights you can offer. I feel like I am doing all of this completely wrong.0 -
SERP dropping along with competitors - Google algorithm mix up?
I am hoping someone will have some insight as our recent ranking drop has been driving me crazy trying to figure out what happened. Our site is www.dgrlegal.com. We've been building links by creating quality content and getting others to link to it. We've seen our rankings rise to 3 for a number of keywords. Suddenly around March we saw a pretty drastic drop but only for certain keywords (maybe a Penguin hit?). For example, "new jersey process service" still has us ranked 3rd but "new jersey process server" sees us much lower around 19. I've noticed several competitors have dropped while one has risen so is this negative SEO? Probably not as our backlink profile doesn't seem suspicious but it has me very confused. We've received no warnings or notices from Google. The only thing I see is that our indexed pages went from 13 to 98 in January and have been now steadily increasing to 129, although I thought this would be a positive. Any suggestions or thoughts? I thought maybe things would shake out but it hasn't happened as of yet - we just keep dropping.
White Hat / Black Hat SEO | | amandadgr0 -
Big Rank Drop - Is My Site Spammy?
Like many others one of our niche sites - aluminumeyewear.com got slammed in the recent algo updates (4/18). All of our pages dropped at least 40/50 places which seems like a penalty to me. The site still ranks for its name thankfully. I'm trying to figure out if this is an over-optimization penalty, or a devaluing of back links or both. I would be grateful if I could get some feedback as to whether you feel the site is over optimized and how I could check if sources of back links have been penalized which in turn has effected us? Thanks in advance!
White Hat / Black Hat SEO | | smckenzie750 -
Google rankings dropped like a stone
I've heard of this happening many times, but never to me. My client was Page 1 or 2 for 20 phrases, and they ALL dropped like a rock overnight. The site hasn't been banned by Google, as it's still indexed and the company name is returning results.There were no major changes done to tags or the code, and nothing black hat has been done. The only phrases that didn't drop contain the company name, and the results in Bing and Yahoo either stayed the same or moved up slightly since last week for all the terms. There's also no threat of spam, and it's very search engine friendly. The URL is http://www.universalaccounting.com. Help!
White Hat / Black Hat SEO | | JamesBSEO0