If I 301 re-direct a piece of content (A) to another piece of content (B) and B is unrelated in subject matter to A, will the referring search keywords to content piece A hold for content piece B?
-
For example, I have a piece of content about furniture and it ranks in top 5 in the SERPs for the phrase "furniture". If I were to 301 redirect that piece of furniture content to a piece of content about trucks, would the referring keyword "furniture" continue to rank over time for the trucks content?
My instincts tell me that in the short term the content piece about trucks would receive traffic for the term "furniture", but over the long term, the trucks content would lose rankings for the term "furniture" since the piece has to do with trucks and not furniture.
Any thoughts?
-
Thanks Andy, much appreciated.
-
You're assumption is correct Patrick, Once Google identifies the content on page B as being unrelated to A, it will lose relevance for the initial keywords. The A page SERP's will diminish as soon as Google updates their Index.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Another company is coming up in search results when I type in my phone number
If I search for my client's phone number on Google, without gaps, ie 02036315541, another company comes up at the top of the list. This company has a similar name to ours, but it is in a different town and it does different things. My company name is Energy Contract Renewals https://www.energycontractrenewals.co.uk/ and their company is https://energyrenewals.co.uk. As far as I can see, the other company does not mention our phone number anywhere on their site or on their GMB page so I don't know why they are coming up. We do not come up at all for this search. However, if I put our phone number in like this: 020 3631 5541, our company does come up and the other company does not. Anyone know how I can correct this or if it is even possible to do something about it?
Technical SEO | | mfrgolfgti1 -
How would you research on what keywords to rank?
Do you guys mind sharing your steps on what you do on your research? Semrush does not have my countries google so Sadly i have to skip that. I been using open site explore to check out on my competitors to see what they are ranking. Any more suggestions?
Technical SEO | | andrewwatson921 -
301 with nofollow ?
Hi, our ecommerce link penalty was revoked by google back in Feb 26th 2013, but to this day we have not seen any improvement on our rankings. Due to 80% revenue loss we had to layoff quite a few people to stay alive. Situation now is more dire then ever for our company. We have millions of dollars invested in our business and google just busted it for some "low quality" or "spammy links" as they call it. We want to try to move to a different domain and do a 301 from the old domain to make sure our previous customers can still find us as a last effort to stay alive. But doing so we do not want to the bad links juice to flow to our new domain. Can we do a 301 with nofollow and will that have any negative impact or any impact at all.? any suggestion is greatly appreciated. Thank you Nick We are planning on moving to a different domain after 10 years, and laying off bunch of people due to loss of revenue.
Technical SEO | | orion680 -
Duplicate Content
We have a ton of duplicate content/title errors on our reports, many of them showing errors of: http://www.mysite.com/(page title) and http://mysite.com/(page title) Our site has been set up so that mysite.com 301 redirects to www.mysite.com (we did this a couple years ago). Is it possible that I set up my campaign the wrong way in SEOMoz? I'm thinking it must be a user error when I set up the campaign since we already have the 301 Redirect. Any advice is appreciated!
Technical SEO | | Ditigal_Taylor0 -
How much damage in search rank will my site suffer during an upcoming cms migration?
Hello, This is my first time on the seomoz forums and I hope I can get a real answer from this community of experts. I am migrating an existing site from an older cms (modx) to a newer cms (expression engine). The domain name isn't changing and neither will the keywords and keyphrases for existing pages. What is changing, however is the url suffix. This means I am going from www.domain.com/page-name.html to www.domain.com/page-name I can't seem to replicate the html sufffix in the new urls. Now this is the only reason why I will be setting up 301 permanent redirects from the old urls to the new ones. My question is: Will the domain suffer a loss in page rank or a substantial decline in search engine position as a result of this migration process? How fatal will it be? When can I expect my rankings to recover?
Technical SEO | | amit20760 -
301 for a deleted page?
Which is in your opinion the best "301 practice" to notify Google that a web page does not exists anymore? For example: ...
Technical SEO | | YESdesign
---CATEGORY PAGE
-------SUBCATEGORY PAGE
------------ PRODUCT PAGE 1
------------ PRODUCT PAGE 2
------------ PRODUCT PAGE 3
... If you delete “PRODUCT PAGE 2” does it make sense to create in the .htaccess a 301 redirect towards the “SUBCATEGORY”? Do you have others tested methods to deal with this issue? Thank you in advance for sharing your opinions and ideas. YESdesign0 -
Does server location matter?
Hi guys, A friend's website is hosted in Germany (showing German IP in Flagfox) but it is a UK-based local business that only serves customers within a small radius covering 3 medium sized UK towns (they sell heavy construction materials for collection only). Should I advise him to change hosting location to the UK? Will this help him rank better for regional keyword searches & Google Places? He has some 'followed' links from UK sites (over 6 months old) that are not being picked up by Majestic, OSE or Webmaster Tools - is this likely to be connected to the server location? Thanks in advance for any help!
Technical SEO | | Tman30 -
301 redirect
What is a proper way to redirect any url containing a give word (anywhere in the url) to another sepcified url? Is it like this? RedirectMatch 301 ^thisword$ http://domain.com/newlocation
Technical SEO | | sesertin1