Sale-a-day websites massive unused seo power, where's their marketing?
-
How do these companies market themselves so well? Is it 90% social media?
I'm curious to how they initially got off the ground and it seems like I need to be exploring these marketing techniques as well.
-
Agreed. These sites are big on referrals. If you invite a friend and they make a purchase you receive a kick-back. Your friend also receives a discount on their first purchase on some of these, etc.
This promotes passing on the message and is a huge marketing tool.
-
If you truly provide an exceptional value for customers or if you fill a niche need in an exceptional way, all you have to do is let a few people know about it and the marketing will take off on it's own. Do something better then anyone else to where people want to tell their friends about it.
When you can walk into a large office environment and notice employees in their cubicles talking about your site or company with their co-workers, you are probably doing something very well or, as EGOL would say, kick-ass
-
hehe..things I can tell you about hautelook and gilt. Let me put this in simple terms so you will understand better.
These sites work on closeout items from brand stores (think about groupon) except much larger picture with product to clear out - seasonal clearances. In one day for example products from company I work with cleared products on haute for 45K..That is just one day.
Marketing. Very simple. Email Lists. Extremely large email lists and referrals. We are talking about millions. What you need to know that each one of those stores is not started by an average guy. These are huge chains like nordstrom, macy's that use their mrkt initially to start it and then it is all about friend referrals. Super cool idea. Be big to become big. Stay tuned though - these are little fish still. In spring you will see what zappos is doing with it as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone share an example of a search strategy they've created?
New year, new plans. I'm currently working on outlining a search strategy for my company's marketing team. I'm primarily in charge of SEO but I'm working closely with our SEM and Content Marketing teams to build out a more holistic, integrated set of goals and initiatives for us all to work with. Does anyone have any good examples of a search strategy they've done in the past // a template they've worked with? I have a pretty good idea of what I want to include but would love to see how others have approached this + get some inspiration.
SEO Learn Center | | Jessie-beck1 -
How to ask Google to remove old pages that don't exist
I have moved a site to a new location. There are a number of pages that date back to 2012 and 2011 and we do not want them anymore. Is there a way to ask Google to remove these pages entirely.
SEO Learn Center | | mayanksaxena0 -
Wrong Descriptions for Title's on Google SERP?
I put descriptions in for each of my product categories a couple months ago and a few of my category pages rank high. The problem is that most of my category pages have the wrong meta description on the SERP. The descriptions that are shown sometimes have the home page description, which isn't a big deal, but some have descriptions of different products and most have descriptions of sub categories. Below is an example of a subcategory description (specialty feeders) for a main category: Co-matic Power Feeders - Products - Shop Gear Inc <cite>www.shopgearinc.com/products/co-matic-power-feeders/</cite>Specialty Feeders. Specialty Co-matic feeders are built for use on a variety of machines and for specific operations. Shop Gear supplies a variety of specialty **...****Any Suggestions?**Thanks
SEO Learn Center | | kysizzle60 -
Best Website satisfaction Survey Tool/Company to use
I need to do a voice of customer survey on one of our key webpages. It's basic questionnaire of why did you come here today, did you complete your task, etc. The company we were using last time Ipercetion has gone up tremendously in price and I was looking for another vendor with same attributes of easy to build survey and simple code that can be put on page easily. Any suggestions would be appreciated. Thanks.
SEO Learn Center | | inhouseninja0 -
Online Marketing Strategy book wanted!
Hi mozzers, I am trying to develop some real online marketing strategies for my clients. I am really looking to build some great content that will make my clients, users, and the search engines happy! But for that, I need some guidance and was wondering if you had any suggestions for a book(or any other useful resources) that focuses on how to develop a great online marketing strategies? I saw this book but not sure who this guy is: http://www.amazon.com/Web-3-0-Startups-Strategies-ebook/dp/B00BYZB68U/ref=sr_1_3?ie=UTF8&qid=1365798109&sr=8-3&keywords=online+marketing+strategy Thanks
SEO Learn Center | | Ideas-Money-Art0 -
Market Motive Courses Feedback
Can anyone supply feedback on the quality of Market Motive courses? I was considering the PPC course, but am curious if there is anything beyond what can be found in the Adwords learning center? Is the content frequently updated?I couldn't see anything regarding remarketing in the curriculum. I have emailed them directly, but would be interested to hear feedback from any Mozzers that have taken a course. Cheers!
SEO Learn Center | | David_ODonnell0 -
Websites copying my content and spamming it on 15+ different domains- WHY?? More pop up as I try to take each one down- what do they gain from this?
I own http://TheCareerProject.org and in the last 3 months over 15 sites have popped up copying my content and Google is scanning it as my own. Why would a site do this? Is it a hacker campaign to take away rankings? What benefits do they get from this. EXAMPLE1 : http://germanbollati.com/heat-victor-hugo-juarez-puebla/, EXAMPLE 2: http://rsa-dev1.com/unbalanced-underwriting-outsourcing-india/ There are 15 more I have submitted to Google Webmaster to evaluate and I contact the site owners and majority do not respond. Why are they doing this and what can I do? Thank you - Alicia- info@thecareerproject.org
SEO Learn Center | | miller4280 -
Not counting seomoz or Distilled, what are your top3 SEO blogs you wouldchoose to read if you had a hard limit of 3 total?
Recently on Q&A, Petra weighed in with a link tool site that had completely missed my radar. My problem is lack of time. I don't have enough of it to readthe2 dozen+ SEO blogscurrently in my RSS feed I would like to tobe able to read to stay current. So I end up only reading at the moz. I'm hoping the collective wisdom of the SEOmoz crowd will shine forthand set me on the road of pursuit of new knowledge with the best of the best blogs
SEO Learn Center | | goodnewscowboy0