Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog for SEO: embedded in the site or separate
-
Hello,
For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO.
Should this blog be inside or separate from the main website for the most results?
I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site
Thank you.
-
I agree that it's better to add it to your own site. What if people like your blog and link to it, but it's not on your site? You've lost some link juice there. You can submit it to blog directories too - more direct links to your site. For ecommerce sites there's a lot of content duplication with other sites when the same products are sold, so like you say in your last sentence, a blog adds regular unique content.
-
Without a doubt add it to the main site under a folder like /blog. As John Barth mentioned, using it as a subdomain will pass all the domain authority value to the subdomain and not your main site, so its functionally equivalent to hosting it on a different domain.
-
Weikelbob,
Personally, I would do the following for e-commerce sites: Create a blog using a popular platform (which gives the client ease of being able to add their own client), where you are capable of changing the background to match the websites look and feel (this all depends on the client and how they want their blog to look). Once you create the blog and it's design is as requested by the client, link it to the website by adding a blog button to the header, footer or main navigation (you do want people to find your blog and to add comments and for them to share it with their friends). The blog should have a domain of the site followed by the name of the blog or just blog: "http://domain.com/name-of-blog" or "http://domain.com/blog".
Also, if you have a facebook page, you can add the blogs feed into that page (there are apps for it).
Hope this helps!
-
Add it to your site. You want people to know the blog is part of the site, and you want people to be able to get from your site to the blog and vice versa easily. Also, you want your site's rankings to benefit from the traffic you bring in via the blog, and vice versa.
To make it be treated as part of your site, you should set it up under a URL like mysite.com/blog, vs. blog.mysite.com. The subdomain approach will get your blog treated like a new site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use expired domain content on My Blog
Hello Expert, I wanted to know, can I use expired domain content on my blog channel. I have done many searches on google but couldn't find a satisfactory answer. Please help me to find out this.
Content Development | | vijay77960 -
Does a "Read More" button to open up the full content affect SEO?
As we've been refining our metrics for gauging whether or not a blog is effective -- if people are engaging with it -- one of the strategies we've seen (e.g. NYT, WaPo, Yahoo!) is "Read More." I've read a few articles with some who advocate using it and others who discourage it. Does anyone have any history adding "Read More" to their content and the effect it had?
Content Development | | ReunionMarketing0 -
Is it possible to do guest blogging on moz blog?
Hi, I know it used to be possible but now i don't find any contact to submit an article to the blog. How does that work? Is that still possible to do it? And if yes, what are the conditions to be writer for Moz blog? Thanks. Stephanie
Content Development | | steph_ba0 -
References for Healthcare Blog Content?
Hey everyone, We have a couple B2C medical/healthcare clients we produce content for and I was wondering what the industry stance is when it comes to giving references at the end of a blog, assuming there were no statistics or direct quotes used in the content. A lot of our content is written via research on a specific condition/treatment and doesn't really dive deep into specific medical nuances. Things like risks, recovery timelines, questions to ask, etc. are written about mostly. Still, should we be providing general references at the end of blogs to sites like WebMD, Medscape, etc. Thanks for any input!
Content Development | | danielreyes0 -
Translating other people blogpost to other languange and post on our blog
Hi, I am new to the blogging industries. I just want to know if Google penalized me if I translate other people blog post from English to other language and post it on my blog? Please let me know what you guys think. Thank you in advance for your time.
Content Development | | liburanbali1 -
How to add Press Releases the site without it will be consider Copied ?
Hello guys,
Content Development | | WayneRooney
There is a Press Releases company that posting every month 2 Press Releases in their website about our company. I want to show the Press Releases post in our company as well.
How can i do it without that it will be consider Copied text ? Thank you0 -
Should a business blog be on a separate site or on the ecommerce site itself?
Hey there. I'm a new Pro member and this will be my first question on the Q&A. Thanks in advance for your responses. I'm the owner of an ecommerce site that sells custom candles. www.prometheancandle.com in case anyone wants to take a peak. I've become somewhat of an expert on all-things-candles over the past 4 years and I am thinking about starting a candle related blog. My question is this. Should I build this blog on the ecommerce site itself, say @ www.prometheancandle.com/blog.php, or should I devote a separate site to answering candle related question, history of candles, etc? At first, I was thinking that the blog should remain on the ecommerce site so readers would have easy access to the shop to be able to purchase products. But then it occurred to me that people who may be interested in reading up on candle history, candle making, meditation & candles, etc., may not want to go to an obviously ecommerce site to do that. I know Google values informational sites more than ecommerce sites (at least I think they do), so that encourages me to lean towards the separate site. Well, I may have just answered this question myself, but I'd definitely be interested to hear feedback and opinions. Thanks so much guys and I look forward to hearing from you.
Content Development | | Devynn0 -
Christmas Music for SEO's
Hello On a lighter note just wondered what Christmas song's are the favorites of the SEO industry? One from each of us in our team: Fairytale of New York - The Pogues Santa Claus is Coming to Town - Jackson Five White Wine in the Sun - Tim Minchin Last Christmas - Wham! Christmas Wrapping - The Waitresses 🙂
Content Development | | highwayfive0