Entry based content and SEO
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My E-commerce team is implementing functionality that allows us to display different content based on what channel and even what keyword the customers used to reach our page. This is of course a move that we believe will strengthen our conversion rates, but how will this effect our organic search listings?
Do you guys have any examples of how this could affect us, and are there any technology pitfalls that we absolutely need to know about?
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The most important thing to consider if you are concerned with rankings is what the search engines are going to see. By the sounds of it, there are going to be multiple versions of the same content all dependant on search query.
Search engines will not be visiting your site through a search but most likely via a link from other sites. Once they come back to re index your site you need to be aware of what they are going to be seeing. Is there any way of you checking the site in the same way a search engine would? Perhaps using a tool like www.seo-browser.com may be useful.
It may be a bit of a grey area as it does have similarities to cloaking, but it is designed with improved user experience in mind. It would be worth trying to find someone who has experience with the same thing to advise further.
Hope this has helped a bit.
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