Newly appointed SEO at a small company
-
Hi.
I am new to the world of SEO, and SEOmoz has already taught me a lot.
I am a newly appointed in house SEO at www.completeoffice.co.uk.
They want to rank for the keyword office interior design, but I noticed that all the keywords they are trying to rank for, there homepage shows up on search results.
So I optimised the on page SEO of their website for the specific office interior design page.
http://www.completeoffice.co.uk/interiors.aspx. I took it from a grade F to a grade A.
Currently they are showing up just outside the top 50 for office interior design, and its the homepage in the google results. Now I have made these changes and on page optimised the SEO for this page to be solely for office interior design keyword will the search results change so that it is the specific office interior design page showing and linking to , or will it always remain the home page.
I have optimised many of the other pages in this way so that a keyword will link to the relevant page and rank for that relevant page, rather than get the home page to rank for 30 keywords.
Thanks for any help.
-
Hi,
Ryan has given a great answer there.
On the subject of what you will see in the search engine result pages, it does not have to be an either/or situation. It is quite common to see multiple pages in a site appear in the same results.
The most important thing is that by optimizing specific pages for keywords that are relevant to their content you have more chance that visitors will arrive on a page that gives them what they are looking for. This is much better for the user experience and likely to help with conversions.
Congrats on the new job, sounds like you're a natural!
Sha
-
As I understand it you wish your internal pages to rank for given key terms instead of your home page.
If that is the case, you have taken the correct steps by creating pages optimized for the given key terms. I am a bit unclear on the other steps you have taken so I will suggest the following:
-
If you wish to fully optimize a page for a given phrase, optimize the URL. If your phrase is "office interior design" then your url can be http://www.completeoffice.co.uk/office-interior-design. Since you already have "office" in your base URL you may wish to drop the term and simply use /interior-design.
-
Any time the phrase "office-interior-design" is used throughout your site, use the phrase as anchor text and link to the proper page. This will send a strong signal to search engines that the target page should be offered in any results for the term.
-
Earn links to the target page using the proper anchor text
-
Get social! Tweet about the page, use Facebook and other means to mention the target page.
-
Post comments on blogs and respond to forums using a solid variation of the proper anchor text
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Negative SEO attack, just keep disavowing?
Hello, Around 2 months ago someone started a negative SEO campaign against us. Each week in Majestic around 50-60 domains appear (all .biz or .eu) which link to our site in hidden code via the exact match keyword. Now luckly nothing has happened to our rankings, as i have been disavowing all those links as soon as they appear in Majestic. (google only shows a few of them, and Google webmaster forum told me that google only shows a "sample of links" and that we should disavow as soon as we see) So only thing for me is to monitor majestic each week and keep on disavowing. I think there are almost 250 domains to this date i have disavowed. Or should i still only disavow those that google shows? (I think not, as those are "sample links")
Technical SEO | | advertisingtech0 -
Page speed in relation to SEO
I cannot seem to find any information about this, so I thought I would try to get a few people's opinion. How do you think pagespeed is measured in terms of Google using it as a ranking factor? Do you think they use their internal Pagespeed app? Something during the crawl? Your GA site speed?
Technical SEO | | LesleyPaone0 -
Off-site company blog linking to company site or blog incorporated into the company site?
Kind of a SEO newbie, so be gentle. I'm a beginner content strategist at a small design firm. Currently, I'm working with a client on a website redesign. Their current website is a single page dud with a page authority of 5. The client has a word press blog with a solid URL name, a domain authority of 100 and page authority of 30. My question is this: would it be better for my client from an SEO perspective to: Re-skin their existing blog and link to the new company website with it, hopefully passing on some of its "Google Juice,"or... Create a new blog on their new website (and maybe do a 301 redirect from the old blog)? Or are there better options that I'm not thinking of? Thanks for whatever help you can give a newbie. I just want to take good care of my client.
Technical SEO | | TheKatzMeow0 -
Am I doing SEO test properly?
Hello, I just created a page for researching the impact of social signals on Google ranking (in Italy). Page was not optimized (one internal backlink, no other external/internal links, keyword repeated 4 or 5 + h1 h2, no alt tags), and only social signals are being stimulated (through votes). The domain is 2 months old and is already positioned for few relevant keywords, but from 2 page down. My question is: am I doing right? Is this a good way to proceed? And if not, what I should do instead? Thank you for an advice. Eugenio
Technical SEO | | socialengaged0 -
Https enabled site with seo issues
Hello, Is there a problem with seo bots etc to crawl and rank my wesbite well if the entire site is https enabled? We have a sign in button which results on the next page being https along with the main homepage and all other pages are https enabled. Any major setbacks to the seo strategies? How do I overcome these issues?
Technical SEO | | shanky10 -
Significance of Page speed to SEO?
I am in the middle of optimizing sites for SEO, and am wondering how big of a factor it is to get page load speed under 1.5 seconds? I am prioritizing tasks and I want to know how much this could affect trafiic? Thanks
Technical SEO | | Zachary_Russell1 -
SEO value of an on-site hosted blog
We are in the process of upgrading our blogging capability. Our preference would be to host a Wordpress blog under our site url. However due to our technical set up we've found out that it isn't possible to put Wordpress onto our servers so we'll need to go with a hosted version. Does anyone have any idea or examples of how this could affect our SEO performance? Also - is Wordpress the best tool - seems to be the most popular! Thanks. Jon
Technical SEO | | TTS_Group0 -
Restaurant menu SEO: PDF or HTML?
Is it better to use a PDF or hard code restaurant menus (or any document for that matter) in HTML? I want the content to be indexed and thought PDF was the way to go for several reasons, but I wanted to get confirmation on this before I move forward.
Technical SEO | | BostonWright0