Track keywords of our competitor
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Is there a way for us to track the keywords of our competitor and so we can use that to optimize our sites?
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Not really automate the process. You see there's a lot of possible keywords and we are thinking of focusing first on those keywords that our competitor is using. So in a way getting some ideas on which keywords they are using.
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I would focus on figuring out what keywords you're targeting (you are an expert for your product after all) and then compare your rankings against your competitors. You can use a tool like Rank Checker. (Though beware when using it as it will search via your profile & IP unless you tweak your search.)
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Raventools.com will crawl you site and pick out the words that repetedly occur on your site and then the rankings for those. Thats pretty close to knowing the rank i'd say.
Semrush does the same for adwords as that might show witch words they ar trying to rank for.
But like I said, I would'nt do that since it might not be the words you really want to rank for.
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You can't go like: automate the process that you get keywords where your competitor ranks for. Somebody should build a tool for that :0
You can go like: see what pages your competitor has optimized, how he structured his site, see where he gets his links from and with what anchor text and go from there.
And of course you can use the keywords you want to rank on and see where your competitor ranks for those keywords.
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You can, but I would'nt recommend you do that. You should find out witch keywords konverts on YOUR site and that analyse that data in google keyword tool to find out witch keywords have the most searches.
Go for the words that converts!
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