Email campaigns. Should I link to my blog or to my site?
-
I have a client for who we write and post a daily blog article. The articles are optimized and linked to particular targeted content on his top level site. Now we are going to start e-marketing to his 3000+ website users to announce inventory changes and specials.
My question is (from a SE standpoint) are we better off linking the e-mail content to the blog and introducing people to the blog (but adding an additional step for getting to the new inventory. Or are we better off putting a link in the HTML E-mail letter that we send out to both the blog and separately to the inventory section?
Just to clarify, we wonder if the search engines would provide some additional authority for the extra blog traffic and thereby build the overall score of the blog & site. We are looking at the e-mail campaigns as a potential opportunity to impact SE scores not just awareness of new inventory.
Thanks everyone!
-
Is the email content bragging about your inventory or your blog?
If inventory then link to it.... if blog then link to it.... if both then link to both.
Just so you know... google does not care about links in email messages and I doubt that they will be counting the traffic from that source.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to filter blog pageviews using segments with regex
I must be overcomplicating this. I have a website with a blog structure that includes year subfolders, so: website.com/2019/blog-title, website.com/2018/blog-title, website.com/2017/blog-title, etc. I want to create a segment that I can apply in Site Content > All Pages to get quick stats for all blogs, regardless of year. (Pageviews, time on site, etc.) Unfortunately, Content Drilldown doesn't work well here as it is grouping by each year. I have tried setting up a segment using regex, but am getting a mixture of all pages, not just blog pages. I have set up the segment the following way: Advanced > Conditions > Page, Matches Regex, /2019/(.*?)/ Advanced > Conditions > Page, Matches Regex, /2018/(.*?)/ Advanced > Conditions > Page, Matches Regex, /2017/(.*?)/ Am I going about this all wrong? Is my regex wrong? Any advice is appreciated! Side note: glaringly obvious that now is the time to clean up my URLs. But I'd still love to see the data in its current URL state. Thank you!
Reporting & Analytics | | SoleGraphics0 -
Www and non www versions of the site: 301 redirects but I still get impressions on the wrong version
hallo, I moved from www.bastabollette.it to bastabollette.it, setting a 301 redirect. If I check google search console, I still get impressions and looks like all old www pages are stille indexed. (see attached) why? how can I fix this? thank you
Reporting & Analytics | | micvitale0 -
Campaign Tracking URLs and the Impact on SEO
Hi Guys, I am setting up tracking for a couple of offline campaigns in Analytics and would just like to know if this will cause issues. The situation is below: Two URLs Ranking Well Organically: www.domain.co.uk/area-covered/area-a www.domain.co.uk/area-covered/area-b URLs Setup for the Purpose of Offline Campaigns www.domain.co.uk/campaign1 www.domain.co.uk/campaign2 Plan to Track this in Analytics www.domain.co.uk/campaign1 redirecting to www.domain.co.uk/area-covered/area-a_&utm_medium=qr&utm_source=test1&utm_campaign=test1_ www.domain.co.uk/campaign2 redirecting to www.domain.co.uk/area-covered/area-a&utm_medium=qr&utm_source=test2&utm_campaign=test1__ So the idea is that the user gets a nice simple URL to input from the off-line media (www.domain.co.uk/campaign1). This then redirects to one of the pages thats performing well organically (www.domain.co.uk/area-covered/area-a) but with the relevant tracking (www.domain.co.uk/campaign1 redirecting to www.domain.co.uk/area-covered/area-a&utm_medium=qr&utm_source=test1&utm_campaign=test1). The only way that the tracking URL can be accessed by the user is if the off-line media URL is entered. My main concern here is how Google will treat this. Obviously I don't want to cause issues with the two URLs that are ranking well organically. Would having a version of exactly the same URL, just with tracking do so? Any help is appreciated! Thanks in advance.
Reporting & Analytics | | CarlWint0 -
Newsletter Campaign Need HELP to Create a Custom Report in Google Analytics
I have this newsletter send using Mailchimp. This campaign is link to G.A. How can I create custom report for me online store about this campaign? For example: I have 2 Goals Completion Location setup in G.A. they are: /checkout.php and /finishorder.php Is there a way to find out how many visitors from my campaign reach the /finishorder.php vs. /checkout.php Reason, about 50% are reaching /finishorder.php Maybe I need to creat a "How to redeem you coupon code" video to included in the newsletter to HELP customers complet there order process. Thank you, BigBlaze
Reporting & Analytics | | BigBlaze2050 -
Getting traffic for another site
Hi Everyone, Our website url/brand is very close to another website url/brand. We are non-competing entities. It appears as though this other company has begun a marketing program which has resulted in our traffic skyrocketing. However, it seems to have also resulted in our Pages/Visit and Visit Duration to decrease and our Bounce Rate to increase. Can anyone suggest how to deal with this type of scenario? Thanks,
Reporting & Analytics | | AC_Pro
Robert0 -
Stats show /blog/wp-cron.php at the top. What is it?
Hi, I have worked with websites for years but have no clue when it comes to Wordpress. We have our main website and then a Wordpress blog running in a subfolder that is only about a year old. The blog has only 7 posts so you can see how small it is vs main website with 200 pages. Usually our main index page of the site is at the top of the stats with the most views and this page /blog/wp-cron.php is about 30% lower. Now suddenly over the last month this page has jumped to the top and accessed almost as much as the home page of the site. We took a big hit with the latest Google Update so we are tyring to determine if there is anything technical in our site that has caused an issue. Thanks in advance Force7
Reporting & Analytics | | Force70 -
Any thoughts on why Nextag and MonsterMarketPlace are linking to our site?
I'm looking in WMT at the crawl errors and I noticed that our website has gotten a lot of Not Found crawl errors that seem strange. A lot of these not found pages are Display URLs that I use in PPC advertising, but not actual redirects (i.e. explorica.com/EducationalTrips). When I looked at how these links were being found, the inbound links were coming from Nextag.com and monstermarketplace.com, two sites that our company has never had a relationship with. We're an educational travel company, so we'd have no reason to. When I followed the links, it looks like it's coming from their "Sponsored Links," but these aren't Google or Bing Ads. We don't even advertise on the content network. Example link: http://www.monstermarketplace.com/starters-and-alternators/alternator-motorola-style-12v-51a-10376 (the ads do rotate so my site might not appear when you check it out). Anyone ever had experience with this type of issue?
Reporting & Analytics | | Explorica0 -
How to find out which URLs are NOT indexed on a site
Is there a way to easily find out which URLs on a store-type site are NOT being indexed in Google? For example, if my sitemap information in Google Webmaster tools shows I have 7342 URLs in my sitemap and 5699 of those indexed, how do I find out what the 1643 non-indexed URLS are? Thanks for any help!
Reporting & Analytics | | GregWalt0