Email campaigns. Should I link to my blog or to my site?

[webindustry]

I have a client for who we write and post a daily blog article. The articles are optimized and linked to particular targeted content on his top level site. Now we are going to start e-marketing to his 3000+ website users to announce inventory changes and specials.

My question is (from a SE standpoint) are we better off linking the e-mail content to the blog and introducing people to the blog (but adding an additional step for getting to the new inventory. Or are we better off putting a link in the HTML E-mail letter that we send out to both the blog and separately to the inventory section?

Just to clarify, we wonder if the search engines would provide some additional authority for the extra blog traffic and thereby build the overall score of the blog & site. We are looking at the e-mail campaigns as a potential opportunity to impact SE scores not just awareness of new inventory.

Thanks everyone!

[EGOL]

Is the email content bragging about your inventory or your blog?

If inventory then link to it.... if blog then link to it.... if both then link to both.

Just so you know... google does not care about links in email messages and I doubt that they will be counting the traffic from that source.