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If microsoft (bing) owns yahoo, then why are the rankings different?

Technical SEO

1636

adriandg last edited by

Same keywords, different positions of different companies. Aren't they using the same algo for their rankings?
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KeriMorgret @loaf1011 last edited by

Looks like this is the current URL:

http://www.covario.com/2010/09/bing-and-yahoo-same-algorithm-different-results/#fbid=EVtSrt0tirw
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loaf1011 @KeriMorgret last edited by

The link in this article is broken... Is the article still housed somewhere?
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KeriMorgret last edited by

Bing and Yahoo have a partnership where Yahoo will use Bing's algorithm for ranking, but can still affect how things are displayed to the user. Covario has a post on this last year at http://actionableinsights.covario.com/1650/bing-and-yahoo-%E2%80%93-same-algorithm-different-results/ that should provide some more background information.
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