What "Fresh" Ideas Are You Executing?

[Gyi]

At SES Chicago, the "freshness" topic came up in a couple convos. There were also some, what I would call, crazy ideas intended to take advantage of freshness. I have been reading up here: http://searchenginewatch.com/article/2125272/Google-Freshness-and-Temporal-Data

Most of the suggestions that I heard seemed more likely to look like spam signals than freshness signals.

Are you paying attention to "freshness"? Are you "freshening up" old content? Has it altered your content strategy otherwise?

If so, how?

[SimonCullum]

Hi Gyi, that's a good discussion topic.

For us, we're doing nothing different to before in response to this Freshness update.

Reason:  That's because we already regularly and consistently create new, relevant topical fresh content, so it was already catered for before this Freshness update came about.

We have older authoritive pages that remain static as they are useful authoritive pages, we have category pages that are updated and freshened up at varying intervals, as well as that brand new fresh content.

So really, there's no need for us to do anything different to before as the ideal strategy was already in place.

For others, I'm sure some will be in the same positive situation, others will be adapting to start producing more fresh content.  The update doesn't affect every business and website anyway, so am sure that some will be doing nothing to cater for it as they may not need to.

I'm a firm believer of 'everything in moderation', (everything that's ethical and honest that is, most important of course). One strategy doesn't fit all of course, so this is a great discussion to find out what people are doing.

Regards

Simon