Does keyword at the very front of meta description have impact?
-
I know that it is important to have your primary keyword target as the first word or two words of your title tag. But what about your meta description tag? does it matter where they keyword is in the description tag? I see a lot of other sites stuffing their keywords right at the front of the description tag and it looks somewhat unnatural. What's your take? do you put the primary keyword as the first word or two words of your description tag?
-
Thanks!
-
I did a lot of research on this topic for you Storwell. I read articles from Bing, Duanne Forrester, Q&As on Bing Webmaster's area and checked a few other sources as well. There are several non-credible sources that discuss the topic so be careful if you go searching online for the answer. There is even an article on Sphinn which is titled "Bing Says Goodbye to META Description as a Ranking Factor". The article simply has no credibility and serves as an example of what leads to so much confusion in the SEO world.
Bing does not definitively state meta descriptions are not a ranking factor. It would be my best guess that Bing either does use meta descriptions as a ranking factor or it is an extremely low weighted factor.
Indirectly, Bing does weigh CTR as a ranking factor and a meta description does influence CTR so it can have an effect that way. In this sense, I would suggest writing a meta description tag for users. Write the most compelling and accurate description you can which will entice readers to click-through to your site. I would not make any attempt to modify a meta description to improve rankings. Focus CTR.
-
Does this also hold true for bing / yahoo?
-
You can confirm directly from Google here: http://www.google.com/support/webmasters/bin/answer.py?answer=35624
"While accurate meta descriptions can improve clickthrough, they won't impact your ranking within search results."
-
Wow! that's news to me! thanks!
-
Agree with pbhatt, a compelling description that convinces searchers to click through can make a ton of difference. Without one, even a high ranking page may not get the traffic you'd expect.
-
The meta description has absolutely no impact on rankings, at least not for Google. When your page's meta description is actually used for a search result, it may impact Click Through Rate but it definitely has no impact on ranking position.
-
When your keywords match the search query they are bolded on the SERPs. That can potentially increase the CTR if it catches the searchers' eyes. If every site in the results is doing the same thing and they all have the bolded keyword in the beginning of the result, you may stand out more if it's in the middle. Just keep it in the first 150 - 160 characters or else it won't make it onto the SERP.
Thinking about what Zsolt said about answering the searcher's questions is more important than the exact placement of the keywords though.
-
You're right that having your primary keyword in the Title tag is import.
However, even Google admits that they no longer take meta keywords into consideration for ranking factors.
There has been shown to have some benefit in putting your primary keyword(s) closer to the beginning of Titles and descriptions - but you still need to make it natural and not stuffed or forced. One reason why you don't want it too far down the sentence is that the descriptions can get truncated and your primary KW can get cut off.
Try to get it in there using the best written sentence for your users.
-
It has some impact bust not very serious, I would say converging to zero. I think writing a good description that answers the serchers's querry and generates clickthroughs is more important than stuffing your kw in the first few words.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
titles length, URL length and meta descriptions on a subdomain effecting SEO on main domain?
Hi all, I am currently evaluating areas for optimization on my main domain. When doing this, Moz has identified multiple titles and urls that should be shortened and missing meta descriptions on my subdomain (a help center of sorts). As far as I am aware, we have not set up any "no-index" rules for this subdomain. Are these items affecting SEO on my main domain? Thanks,
On-Page Optimization | | annegretwidmer
Kasey0 -
I do not want all my META descriptions to be unique.
Hi, I have maybe 20 categories (new) that I really like to have the same Meta description for all of them. The category names call out the use of their respective products. but, all of these categories are related to a much bigger global initiative. I don't have enough space in the title to discuss the individual terms as well as the broader project, so I would like the META to say something like "Products related to <this thing="" my="" customers="" care="" about="">from</this> However, I am extremely paranoid about adding 20-25 meta descriptions that are identical, because Google. Am I overthinking this and being paranoid about Panguin and Penda?
On-Page Optimization | | reallygoodstuff0 -
Impact of nofollow links
Does anyone know what the impact of a nofollowed link is on the ranking value any given page has to distribute? For example, if I have 2 links on a page, both followed, I know those links each distribute nearly 50% of the total ranking value the current page has to offer. However, if one of those links is nofollowed, does that automatically mean the other link gets the ranking value cast off by the nofollowed link? In other words, the single followed link now distributes nearly 100% of the ranking value the page has to offer? It seems to me I remember hearing this was not the case and that the ranking value a nofollowed link would have if it were followed just evaporates. This would mean the single followed link still only passes on around 50%...not 100%. Is the effect different if the links are internal vs. external? If any citations are available to justify knowledge here, that would be great. I know a lot of people have opinions about this subject, but I'm not sure anyone knows Google's position. Thanks!
On-Page Optimization | | RyanOD0 -
Spammy link for each keyword
Some people believe that having a link for each keyword and a page of content for each keyword (300+ words) can help ranking for those keywords. However, the old approach of having "restaurant New York", "restaurant Buffalo", "restaurant Newark" approach has become seen as a terrible SEO practice. I don't know whether this was because it's spammy or because people usually combined it with thin content that was 95% duplicate. Which brings us to; http://hungryhouse.co.uk/ Why does such a major company have the following on the site (see the footer); Aberdeen Takeaway Birmingham Takeaway Brighton Takeaway Bristol Takeaway Cambridge Takeaway Canterbury Takeaway Cardiff Takeaway Coventry Takeaway Edinburgh Takeaway Glasgow Takeaway Leeds Takeaway Leicester Takeaway Liverpool Takeaway London Takeaway Manchester Takeaway Newcastle Takeaway Nottingham Takeaway Sheffield Takeaway Southampton Takeaway York Takeaway Indian Takeaway Chinese Takeaway Thai Takeaway Italian Takeaway Cantonese Takeaway Pizza Delivery Sushi Takeaway Kebab Takeaway Fish and Chips Sandwiches Do they know something I don't? [unnecessary links removed by staff]
On-Page Optimization | | JamesFx0 -
On-page keyword usage
SEOMOZ gave me all zeros for keyword usage. Why? The site is www.grass2greens.com and the keywords are "Asheville Landscaping Edible." The site includes these words in the title page and throughout the body text. I am not really sure, but maybe one cause for these low keyword usage ratings might be redirects or some meta tag issues, but I am really not sure. Any ideas?
On-Page Optimization | | dcaudio0 -
Downloading Meta Data
I'm about to do a site audit, and as part of it I need to download all the metadata so that I can see what is ok, and what needs to change. I've seen tools that allow you to do this a million times, and even used a few. But today for some reason I'm drawing a blank. Can someone help me please? Best case scenario, the tool is free, but I'm not opposed to paying if it's going to save me a lot of time.
On-Page Optimization | | ZephSnapp0 -
Homepage Hogging Too Many Keyword Ranks?
Hello: I've been the publisher and SEO for Indie Rock Cafe since starting it in 2007. It's done great, and has #1 - #5 positions in Google for many strong keywords like "best new albums", "best new bands", "top new bands", "popular indie rock songs", and so on. However, for many of the results, the homepage keeps popping up over and over again. I thought I'd done everything right to get other pages on the site to rank for top keywords. Another potential issue is that I expected the homepage to have a 6 PR by now, but it seems stuck on 5. Any ideas? Insight from SEOs and experts is always enlightening and helpful, so thank you in advance for your thoughts and advice.
On-Page Optimization | | holdtheonion0 -
Picking a Keyword to optimize for home page
Hi there, I have chosen a keyword for a bunch of my top pages based on relevance, traffic, competition etc, and am tracking in the Tool - so far so good. The issue I am having is with picking a keyword or phrase for the home page - all the suitable keywords I seem to have been allocated to 1 particular sub pages - basically product pages... Anyone come across this issue? Basically any keyword or phrase that I think might be suitable for the home page, I find a more precise page beneath the home page.... Help gratefully accepted!
On-Page Optimization | | inhouseninja0