Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Has anyone tried SECockpit as their Keyword Research tool ?
-
I'm looking for a tool to help with keyword research, and judging by the presentation and few reviews I could find, SECockpit at http://swissmademarketing.com/secockpit/ seems to be a nice product. They pull their data (partly) from SEOmoz, which is a good sign.
Any feedback ?
Thx
Gil
-
Hey Ryan
Glad you asked! Our competition formula uses
- On Site Factors (Keyword in Title, Description, URL, ...?)
-> is the page actually trying to rank for the term - Page Competition Data (PA)
- Domain Competition Data (DA)
I agree 100% with your example of a Wiki Page, that's why the DA part of the formula has only a very small influence on our competition value in comparison to the PA part.
The reason why results 1-3 may show a lower competition average than 8-10, is because Google sometimes shows results, which don't appear competitive according to SEOmoz (eg. Videos, News, etc...) -> that's why we recently changed the default view in SECockpit to show the average competition over results 1-10.
Don't hesitate to ask anything else!
- On Site Factors (Keyword in Title, Description, URL, ...?)
-
Hi Sam,
I have a question about the tool's difficulty assessment. When watching the main video on your site, at about 4 minutes in there is a review of data using "dog training" as the seed keyword. The 8th result it the phrase "how to train your dog". If I am reading the graph correctly, the orange bar indicates difficulty. What seems strange is to obtain a 4-7 Google ranking shows as very easy, yet to obtain an 8-10 ranking shows as very hard for the same keyword.
I will make a guess that your process examines the DA/PA of the pages involved and assesses difficulty based on those metrics? I am not sure if that is the best method as a Wiki page, for example, is generally on the first page of SERPs for most queries. Also there are EMD names as well which may make it appear easy to beat from a DA/PA perspective, but otherwise it is a much higher level of difficulty to beat.
I like the tool and will likely try it out, but I had these questions previously and your reply here led me to going ahead and asking these questions. I hope you don't mind.
-
Hi Gil
This is Sam from SwissMadeMarketing - I'm the main developer of SECockpit - so I hope you don't mind me joining the conversation
I think we all agree that to determine the competition for a keyword, we need to look at what's ranking in the Top 10 positions on Google and get good data (preferably from SEOmoz
Unfortunately, many Keyword Tools use the "No. of Competing Pages" figure to determine competition - which is a pretty useless number for many reasons (we explain why here: http://swissmademarketing.com/secockpit/launch-2-rpdl-23fb6/)
Fortunately, there are keyword tools - eg. Market Samurai - which allow you to do a proper competition analysis for a keyword - this means, scraping the Top 10 results from Google, getting the Google Page Rank of the Page & Domain, etc, etc.
The bad news is, doing this for ONE keyword in Market Samurai takes you around 1-2 mins. So, what do you do with a list of 100 or more keyword ideas? Waste hours and days? I don't think so.
This is where the real power of SECockpit lies. We've built a Server Farm, which can get the entire competition data for about 200 keywords a minute. This includes:
- Search Volume / CPC data from Google Keyword Tool
- Top 10 Ranking Results from Google Search
- SEOmoz Information for every URL (mozRank, Page Auth, Domain Auth, Backlinks, etc)
(- we even get additional information like free Exact Match Domains)
We then crunch all that data into a simple 0-100 competition value (similar to the "difficulty" value shown in the SEOmoz Keyword Tool).
This means, with SECockpit, you can order large lists of keywords by their "real" difficulty within minutes.
Look forward to any questions you may have
Cheers,
Sam -
Hi,
This tool looks like Market Samurai to be honest which is a once off fee, this tool is a monthly fee.
You can use the SEOmoz API to make your own program to do this, example:
http://www.seomoz.org/blog/competitive-analysis-in-under-60-seconds-using-google-docs-12649
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords problems
Hello,
Keyword Research | | Gabijaurbs
I am having a problem while I am searching for keywords - it just says "Getting serp analysis failed. Please retry your search or refresh this page" on all browsers I try it on. Hard reloaded too and still not working. Could you help me with this?
Best regards, Gabija0 -
Bye Bye Keyword Difficulty Tool :(
So the Keyword Difficulty Tool will be retired from the end of this month. Is anyone else worried about this? - because I just don't trust the numbers coming back from Keyword Explorer. Never have. I've even raised this with Moz staff previously, when there was a huge difference between the score given by the keyword difficulty tool vs keyword explorer. From what I see in Domain and Page authority and in the SERPs then the score from keyword difficulty tool, was always more accurate, and thankfully have been able to use both tools, but from next month I feel somewhat uneasy about solely relying on the score from Keyword Explorer. Thoughts? and feel free to run your own tests on keywords and I'm sure you'll see what I mean.
Keyword Research | | GregDixson0 -
Focus Keyword
Hi everyone! I am pretty new to SEO so all the help would be great. Does every webpage on our website need a focus keyword for example like the about us page. We have webpages for every location in the UK - Would it be helpful if the location webpages had a focus keyword also? Just to note that I am using Yoast on Wordpress. Many thanks,
Keyword Research | | SMCCoachHire
Aqib0 -
Keyword Themes - What's in a theme?
I recently read the Moz guide for "How To Rank - 25 Step SEO Master Blue Print" and had a question on keyword themes. What is considered a theme? Is there a recommended number of keywords in a theme? For example, if my site is for listing and selling cars, would the following terms fit within the same "car" theme or should the terms be broken out by "cars general" / "car locations" / "car types"? Cars Cars for sale in new york Ford Explorer for sale
Keyword Research | | Emily_A0 -
Ignore keywords that have no data in the Google Keyword Tool?
Hello, There are some keywords that have no monthly search data in the Google Keyword Tool. In many cases, this is because there have been very few searches for the keyword. Would you recommend focusing on other keywords that do have search data in the Google Keyword Tool? Perhaps focusing too far out on the long tail of search results can be less productive than focusing on keywords that have proven that at least some people care about them. What do you think? Thanks!
Keyword Research | | nyc-seo0 -
Where to start with keyword research for a telecom company?
Hey, I'm a brand's person with no SEO experience, yet I'm in a position where I have to carry out an SEO audit of our telecom company's website. Though our website is up and running for some years now, nobody bothered to undertake keyword research. From the little I've read over months on SEOmoz, I've just done the following: took out keywords bringing organic traffic on to our website and checked our rankings for those keywords on major search engines. My observation is that most of these words are long-tail keywords. Since we only have product/service information related to our offerings, most of the head terms we've used for packages/offers/services pages are branded keywords. My understanding is that we need to rank top for our branded keywords (a must) and try to rank as high as possible for long tail. In addition, we can use those keywords in our copy so that the right page ranks top for the respective keyword. Am I missing anything here? What else do I need to do?
Keyword Research | | HasanPK0 -
How do you optimize for compound keywords
What is the best way to handle keywords like "switchplate covers"? The key word may be seen as either a 2 or 3 word phrase, depending how you handle the compound term: "switch plate" or "switchplate" In google KW it shows different results for switch plate vs switchplate as well as using cover vs covers. I've tried using all the variations in my descriptions, titles and H2s but I think this is diluting them all. Can anyone show me best practice guidelenes or examples of good solutions to these kinds of compound key words? Thanks Handcrafter
Keyword Research | | stephenfishman0 -
Keywords for multi service business?
New to this so bear with, I am a TV aerial, satellite, CCTV, Door entry, Access Control, Telephone repair engineer. I have one seperate page for each of the installations I carry out as well as the basic home, about, areas, faqs and so on. My question is do i have one key phrase for each of the services i cover or do i just relate all the keywords from that service into the keywords tag ie, META name=keywords content="Digial aerials Stockport,digital aerials Manchester,aerials Stockport,aerials Manchester,aerial repairs Stockport,aerial repairs Manchester,digital,aerial,tv,tv aerials Manchester,tv aerials Stockport,arials,arial,aerial installer,aerial installations,aeril installation,Stockport,Manchester ,"> That is what i have fro Tv aerial installation, Should i make landing pages for each phrase for each service or stick to one page? www.redvalecommunications.co.uk is the site if you want to take a look thanks in advance
Keyword Research | | redvalecomms0
