Has anyone tried SECockpit as their Keyword Research tool ?
-
I'm looking for a tool to help with keyword research, and judging by the presentation and few reviews I could find, SECockpit at http://swissmademarketing.com/secockpit/ seems to be a nice product. They pull their data (partly) from SEOmoz, which is a good sign.
Any feedback ?
Thx
Gil
-
Hey Ryan
Glad you asked! Our competition formula uses
- On Site Factors (Keyword in Title, Description, URL, ...?)
-> is the page actually trying to rank for the term - Page Competition Data (PA)
- Domain Competition Data (DA)
I agree 100% with your example of a Wiki Page, that's why the DA part of the formula has only a very small influence on our competition value in comparison to the PA part.
The reason why results 1-3 may show a lower competition average than 8-10, is because Google sometimes shows results, which don't appear competitive according to SEOmoz (eg. Videos, News, etc...) -> that's why we recently changed the default view in SECockpit to show the average competition over results 1-10.
Don't hesitate to ask anything else!
- On Site Factors (Keyword in Title, Description, URL, ...?)
-
Hi Sam,
I have a question about the tool's difficulty assessment. When watching the main video on your site, at about 4 minutes in there is a review of data using "dog training" as the seed keyword. The 8th result it the phrase "how to train your dog". If I am reading the graph correctly, the orange bar indicates difficulty. What seems strange is to obtain a 4-7 Google ranking shows as very easy, yet to obtain an 8-10 ranking shows as very hard for the same keyword.
I will make a guess that your process examines the DA/PA of the pages involved and assesses difficulty based on those metrics? I am not sure if that is the best method as a Wiki page, for example, is generally on the first page of SERPs for most queries. Also there are EMD names as well which may make it appear easy to beat from a DA/PA perspective, but otherwise it is a much higher level of difficulty to beat.
I like the tool and will likely try it out, but I had these questions previously and your reply here led me to going ahead and asking these questions. I hope you don't mind.
-
Hi Gil
This is Sam from SwissMadeMarketing - I'm the main developer of SECockpit - so I hope you don't mind me joining the conversation
I think we all agree that to determine the competition for a keyword, we need to look at what's ranking in the Top 10 positions on Google and get good data (preferably from SEOmoz
Unfortunately, many Keyword Tools use the "No. of Competing Pages" figure to determine competition - which is a pretty useless number for many reasons (we explain why here: http://swissmademarketing.com/secockpit/launch-2-rpdl-23fb6/)
Fortunately, there are keyword tools - eg. Market Samurai - which allow you to do a proper competition analysis for a keyword - this means, scraping the Top 10 results from Google, getting the Google Page Rank of the Page & Domain, etc, etc.
The bad news is, doing this for ONE keyword in Market Samurai takes you around 1-2 mins. So, what do you do with a list of 100 or more keyword ideas? Waste hours and days? I don't think so.
This is where the real power of SECockpit lies. We've built a Server Farm, which can get the entire competition data for about 200 keywords a minute. This includes:
- Search Volume / CPC data from Google Keyword Tool
- Top 10 Ranking Results from Google Search
- SEOmoz Information for every URL (mozRank, Page Auth, Domain Auth, Backlinks, etc)
(- we even get additional information like free Exact Match Domains)
We then crunch all that data into a simple 0-100 competition value (similar to the "difficulty" value shown in the SEOmoz Keyword Tool).
This means, with SECockpit, you can order large lists of keywords by their "real" difficulty within minutes.
Look forward to any questions you may have
Cheers,
Sam -
Hi,
This tool looks like Market Samurai to be honest which is a once off fee, this tool is a monthly fee.
You can use the SEOmoz API to make your own program to do this, example:
http://www.seomoz.org/blog/competitive-analysis-in-under-60-seconds-using-google-docs-12649
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Keyword Planning Tool
In the past we have used google analytics keyword tool to evaluate a keyword for our campaign. Recently though with the changes to the keyword tool becoming the keyword planning tool we've seen an extreme fluctuation in the metrics provided for avg monthly searches. Specifically the keyword "best fries" used to be reported at 33100 avg global monthly searches, now with the new tool its at less than 200 overall for the month. Additional information has the google trends for the keyword to only be increasing and is roughly near peak search interest. So I guess to simplify the question, should I trust this metric? Is there an alternative source I can use for keyword research? Why would a drop like this happen? Why isn't the google trends data similar to that of the keyword data? Surely 100 representing peak interest doesn't translate to 200 searches a month.
Keyword Research | | JamesBSEO0 -
Ranking for more keywords - Noob question
Hi, I've noticed recently that our site is ranking for a fraction of the keywords that our competitors are ranking for. In terms of increasing the number of keyword rankings per page would it simply be a case of adding optimised copy to each page? Thanks, Dan
Keyword Research | | Sparkstone0 -
Keyword difficulty %age
I am using the Seomoz keyword tool to do some research. Some of the keywords I am researching are returning with a difficulty of 20 - 30% , are these good percentage keywords to target. I will obviously be following Seomoz tips / methods etc
Keyword Research | | wtfi0 -
How do I find traffic for local keywords?
We're having trouble finding reliable traffic numbers for long-tail local keywords (ex. - "computer repair green bay"). We tried using Google Insights but it doesn't display long-tail keyword information, only broad keyword keywords searched for in a certain locale. We also tried using Wordtracker, but that hasn't been too reliable either. Is there a single tool that provides real traffic for local long-tail keywords?
Keyword Research | | optimalwebinc0 -
International Keyword Ranking
I want measure my ranking for keywords in various countries and search engines. If I use a tool such as rank checker to determine my rank for google.uk, google.au.com, etc... is that accurate, or does my IP still affect the rankings I see? If I use a VPS such as Hide My Ass (or another product you would recommend), would that make my ranking results more accurate? I also want to measure my ranking in Russia, where Yandex is very strong so a tool to measure my Yandex ranking + Google would be ideal. What method you would recommend to accurately determine my rankings in different countries? Thank you!
Keyword Research | | theLotter0 -
Google Keyword Tool
I have been analysing some specific seasonal keywords in terms of search volume within the Google keyword tool. When I download the google keyword volume for each term, this is displayed as a monthly average. I am wanting to get search volume over previous months which I am sure the Google keyword tool used to offer Does anyone have a solution to this? Thanks Simon
Keyword Research | | simonsw0 -
Keyword Targeting
If I am currently ranking well for "Lawn Mowers" and I also want to target "Cheap Lawn Mowers" will it affect my ranking for "Lawn Mowers" if I change my on page optimization by adding "Cheap" to the title, H1, etc. or will it effectively target both.
Keyword Research | | UK2Group0
