Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Internal Linking for Newspaper Websites
-
Now, there are a number of do's and dont's when it comes to internal linking, but do those rules apply to news websites that have to interlink relevant news stories, primarily based on their relevancy to the user and the value that they have to provide rather than keeping the idea of page rank sculpting in mind? What's your take on this?
-
Consider how your related articles are handled. At the end of an article you could have related content which is great for both search engines and readers.
-
Yup, that's exactly what I do here and I believe it is of utmost importance when it comes to delivering value to your readers. Just wanted to confirm that what I'm doing is in fact the correct approach. Cheers!
-
I don't attribute too much value to page-rank sculpting. It's based on such a flawed understanding of SEO - that SEO is about sending PageRank to a few but important pages that will then rank. Good SEO is about making the website easy accessible for users and crawlers. And internal linking is great for this.
Internal linking is a great way of doing SEO, whenever it's done with a user perspective in mind. I'd be thrilled to work with internal linking on news websites, as it is possible to do so much relevant inter linking.
So I guess my advice would be, that all links should be based on relevancy, not PageRank sculpting. That does NOT mean, however, that you cannot optimize the anchor text on the links, or place them strategically (e.g. links to most important pages in the top of the page; lower priority in the bottom).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm stuck by internal linking.
What structure should a football website follow? Silo or Topic Cluster?
Link Building | | gogoanimetp
I need advice on my website. My website: https://tructiepbongda.site
I hope there are answers!
Thanks0 -
Test my website
I have a website. I need to test this onpage. I do not know where to start. Please help me! My web site: United Airlines Thanks you!
Link Building | | tunguyen1108940 -
Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.
Hi,
Link Building | | JIMBO16
I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim0 -
What tool can be used to provide a list of links on a website that points to other websites?
For example: On a website there are items in the news listing that point to articles about a company that appear on online news sites; items that point to collateral hosted by vendors we use, etc. What tool can be used to provide a list of these links?
Link Building | | Scratch_MM0 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Reciprocal links
Are they worth anything, if they are from relevant sites? I'm I better off avoiding linking back wherever possible?
Link Building | | littlesthobo0 -
How to save links from an old website when building a new website even if the site map changes?
I have a client that needs a new website with better navigation, etc. The site has been up for a number of years and has backlinks that I would like to keep when building the new site in WordPress.
Link Building | | Doug_Hay0 -
How many links per week is too fast in link building?
For a new website/blog how many links per week looks suspicious or hurt the rankings?
Link Building | | aaran1