ROI in Social Media Optimization
-
Could you please explain the link values to be earned through Social Media Optimization?
-
Thanks for your reply. Engagement seems be a challenge after getting into Social Media. Again there are a lot of other opportunities include PR. What sort of spend percentage is advisable for Social Media?
-
Danny also posted on this http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause
The idea is that the more people are talking about something, the more popular it is and the more important. This is a life lesson and SEs are catching up to the social scene on the web.
People love to share ideas and information, but not everyone blogs. Some times we just link to other content, or share links that link to other content.
Good practice is to have a Like button on your site, each blog post, each product page, etc. And to have a Share This on each as well.
This is the Facebook Like button. I am posting because it is a bit hard to find : )
I hope this helps
-
There are a lot of questions right now regarding how links will be valued by search engines and Rand's post that Mike recommended is a great place to start your research.
One other thing to consider is the power of social media to help you earn traditional links. I know that isn't what you are asking about, but it's important to think about. Twitter, Facebook, Quora, etc. can be great tools for building reputation, crafting relationships, and sharing great content with people who like to build links. As such you may get your greatest value not from the Tweets and Likes, but rather from the resulting links your social circle will create.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's your preference - regurgitate content on social media or just post it the once?
Hi All, Not been on the forums for a while and this isn't really an SEO question. How do you feel about Twitter feeds that constantly regurgitate the same content. It's pretty much industry standard on most pages but if the content is yours, no affiliates or other people are involved - is it really necessary to plug the same 500 word blog post over and over? Personally, I don't like it. I think it looks spammy and unprofessional and in all honesty, I unfollow pages regularly because of it.. What do you guys think? Am I squandering content by not regurgitating? Happy Monday all - Jamie
Social Media | | SanjidaKazi1 -
How To Remove Fake Social Media Likes
Hi there Mozzers, Unfortunately I used a black hat seo company for my website at http://greatedmontonhomes.ca in the past. Over the last while I've been able to clean up quite a few of the bad links going to the site, but the company also engaged in buying fake Facebook likes and Tweets. Is there any way to clean these up? Guy
Social Media | | guypelletier0 -
Social Signals Inquiry Regarding Competitor
There is a competitor in my sites industry, and per various tools like opensitexplorer, quicksprout, and searchmetrics, they have an evenly amount of massive (100k+ per page) facebook social signals (likes, shares, comments) to around 25-50 of their top pages on their site. They have no social media presence in terms of a fan page, and they rank on the first page for almost every single keyword that is niche related. How could it be possible to naturally have the same number of facebook social signals to all of your top pages? What have they done to even accomplish this, and is it only a matter of time before Google recognizes the black hat tactics they've put in place to manipulate the search engines?
Social Media | | WebServiceConsulting.com0 -
Social Signals, do they help? Looking for a solid Yes or No.
Hi, I've read so much lately about social signals and got basically 3 completely different responses. 1. Yes they are going to over take normal link building in 2013 so get on it. 2. Yeah they do help with rankings but not massively, don't focus to much on it. 3. Na they don't help, you need to gain 1000's of signals and even then it will be a short SERP increase and then back down you go. So... What im looking for now is a straight up Yes or No, should you be on social signals now? Should time spent on gaining social signals be increased? If your doing 10% of your time on social should this percent now shift to a larger percentage? Cheers
Social Media | | activitysuper0 -
Problems with Google Analytics social tracking
Hi folks, Any GA experts out there available to help with a social tracking problem we've got? In short a client is using a ShareThis plugin, but the data we're seeing in GA doesn't correlate at all with the share counts showing on the plugin. Huge discrepancies in fact. Could do with someone taking a look at the page and seeing what part of the tracking code we need to update/fix. We'll make it worth your while. Please PM me if you can help. Thanks! Matt.
Social Media | | MattBarker0 -
Does creating a Facebook App help your social SEO factors?
We're looking to build out an event countdown widget for Facebook users to install as an App. Should we just focus on creating a useful app, or should we be trying to also optimise it for Likes, Comments, Shares etc. Having read the Searchmetrics 2012 report we're starting to ramp up our FB efforts...
Social Media | | cruiserDan0 -
What are the best social media measurement/ management tools to use (that measure metrics and conversation volume & conversation sentiment)?
What are the best social media measurement/ management tools to use (that measure metrics and conversation volume & conversation sentiment)?
Social Media | | RochelleRietow0 -
How can you bulk search by email for social networks?
Hello Everyone! We're trying to launch a Social Media campaign for our website and in order to reach more people and follow/invite them to our social profiles we thought of finding them by their email addresses (i read a post somewhere - maybe seomoz, maybe not can't remember). Can anyone suggest a tool or best way of researching ~20.000 email addresses to find out / filter what social networks have this email registered? Much appreciated! Alex
Social Media | | pwpaneuro0