Do you have a Pinterest Strategy?

[juliemarg]

I'm pinning because it's fun, but I'm getting some nice traffic and benefits to my websites.

One of my sites has received over 100 links from Pinterest users, plus some embeds on users own personal sites.

http://pinterest.com/source/thingsyoushoulddo.com/

The average pinner is female and between 25 and 45 years of age.  Do you have any visual content that might appeal to her?

[tjsvariety84]

I've been seeing more traffic sense i started using Pinterest. I would like to learn more about how this can help SEO

I agree with Kane I think its going to be a huge trend this year.

Tim

[juliemarg]

I love your tall and narrow strategy. I have a marketing board where I pin lots of infographics.  If you want your pins shared on Facebook (and perhaps Google+ as well) they can't be wider than 520px.  Even 521 will generate a link instead of an image.

http://pinterest.com/juliemarg/get-on-the-map  I've got 350 people following this board. ;^D

[KaneJamison]

Hi Julie,

This is more of an answer to "Do you have a Pinterest strategy?" than content appealing specifically to woman between 25 and 25, but here are three strategies that I've had luck with on Pinterest:

1) Build "tall" content

Take advantage of the medium and start building content with long height and short width, such as:

• http://pinterest.com/pin/146367056609064888/
• http://pinterest.com/pin/162340761537430037/

Frankly I think those are going to be a huge trend in 2012. Pinterest sometimes displays them in full length form, and sometimes they don't, I haven't figured out why yet. Either way, they stick out in feeds, and they're fun to click on. They're certainly worth testing, especially if you can do some sort of format like "5 Great Wedding Invites" that's already going to be super pin-worthy.

2) Reach out to popular curators

Find the people who already have huge followings with your demographic, and reach out to them just like any other blogger. Interact with them on Pinterest, comment on their pins, and most importantly, re-pin and like their stuff. This should be done hand-in-hand with other relationships you'd form on social media, blogging, etc., and shouldn't be done in a Pinterest vacuum - most of these people have followings elsewhere, too.

3) Developing lots of followers by following lots of boards after developing your own boards

This is more of a way to develop more followers, but it will allow you to seed tons of your own content and build a following for your own site.

Many people are still early in their Pinteresting and they're looking for people to follow with similar interests. Essentially, use the internal Pinterest search to find people with keywords in the name of their boards, and following all of those boards, will net a pretty high return of new followers if they visit your profile and see tons of good pins in categories they like (arrange your best boards towards the top).