SEOMoz SERP Overlay Vs. Opensite Explorer
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This may be a simple answer, but when I search for a term and see a website on the SERP, the SEOMoz tool bar shows link data beneath the link. For this site in particular, it shows 300+ links for the root domain and for the page, it shows 8 links. When I put that website in opensite explorer, it shows the same data for the "Page" stats (8 links from 3 root domains), but nowhere can I find where the 315 links from 4 domains comes from. So my questions is why do those links show in the SERP overlay, but not in OSE?
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I appreciate the response Cyrus. That's exactly what I was looking for. It looks like the discrepancy comes from internal link count, which I hadn't considered. Thanks!
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OSE defaults to page-specific metrics, so you have to a little digging to get to the domain level metrics. There are a couple of ways (or more) to get there.
Hit the "Compare Link Metrics" tab. Here you can compare metrics at the Page, Subdomain and Root Domain Level. If you scroll towards the bottom, you should be able to find those root domain metrics that reference those 315 links from 4 domains.
To get a more granular view of these links, you can use the various filter functions on each page.
For example, on the Inbound links tab, you can use the dropdowns to select "all links" from "only external" to "pages on this root domain". By using various sorting options you'll arrive at different numbers, depending on what you are looking for. You can apply similar filters to the other tabs, as well as use the advanced report section to create custom reports.
Let me know if this makes sense. I hope it helps! Best of luck with your SEO!
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