Keyword rankings improve but traffic doesn't
-
I am working on a couple of SEO projects and have noticed over the past couple of months that the keywords rankings have improved immensely with most of them amongst top 10 on google, but still the traffic on the website doesn't improve much.
Can somebody explain me the possible reasons behind this, and what can I do to attract more traffic?
-
Doug Roberts: Thanks for the help. I will definitely try and explore how the search results appear in search engines. I think optimizing the description further may help. Having a look at other results will help too I am sure.
Alan Mosley: Thanks for your comments. I cannot share the URL of the website as my client may not like it, but I will definitely absorb your comments and work on them.
-
Doug Roberts: Thanks for the help. I will definitely try and explore how the search results appear in search engines. I think optimizing the description further may help. Having a look at other results will help too I am sure.
Alan Mosey: Thanks for your comments. I cannot share the URL of the website as my client may not like it, but I will definitely absorb your comments and work on them.
-
I really agree with you here. I'v seen a big increase in number of people that clicks on ads.
Try [exact match] KW with relevant landing page and appealing adtext.
-
It's disappointing when this happens and it's frustrating that rankings don't automatically equate to more traffic.
How much traffic are you expecting? Remember that on average the amount of traffic you should expect falls off pretty drastically with only a small percentage going to sites below the top three. A small percentage of "not a lot" isn't going to be much!
Is your SERP snippet performing. Take a look at how your site's entry is being displayed in the serach results. IS the TITLE and DESCRIPTION providing the searcher with a compelling reason to click on it. Does it suggest that they are likely to find what they are looking for by clicking on the link? A well written snippet can outperform higher ranking sites.
Take a look at the other results around yours. With an objective view, can you which result would you click on? Taking an external perspective can be hard when you know what lies behind the link.
Also keep an eye on any paid links being displayed on your search results (something I miss as I tend to use ad blocking software). Are they drawing a large portion of the traffic away from the organic results? Are they adding weight to sites ranking in the organic searches?
Take a view of the whole landscape and see how your ranking site sits within it, but first I would advise you to think about how much traffic you can reasonably expect.
Hope this helps.
-
For that KW if there are many Ads by Google than the traffic will split immensely between organic results and paid results. I think your KW are very competitive and i would advise you to start investing some money in PPC too for increasing your traffic.
-
In could be your serp looks spammy
It could be that your first page rankings are for low value keywords
I would need the url and your keywords to know more
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What IS SEO FRIENDLY BEST PRACTICE FOR URLS FILTERED 'TAGGED'
EX: https://www.STORENAME.com/collections/all-deals/alcatel– Tagged "Alcatel", when I run audits, I come across these URLS that give me duplicate content and missing H1. This is Canonical: https://www.STORENAMEcom/collections/all-deals/alcatel Any advice on how to tackle these I have about4k in my store! Thank you
Technical SEO | | Sscha0030 -
Mobile first - what about content that you don't want to display on mobile?
ANOTHER mobile first question. Have searched the forum and didn't see something similar. Feel free to passive- aggressively link to an old thread. TL;DR - Some content would just clutter the page on mobile but is worth having on desktop. Will this now be ignored on desktop searches? Long form: We have a few ecommerce websites. We're toying with the idea of placing a lot more text on our collection/category pages. Primarily to try and set the scene for our products and sell the company a bit more effectively. It's also, obviously, an opportunity to include a couple of long tail keywords. Because mobile screens are small (duh) and easily cluttered, we're inclined _not _to display this content on mobile. In this case; will any SEO benefit be lost entirely, even to searchers on desktop? Sorry if I've completely misunderstood mobile-first indexing! Just an in-house marketing manager trying to keep up! cries into keyboard Thanks for your time.
Technical SEO | | MSGroup
Ross0 -
Drop in Rankings
Hello Webmasters, My site has incurred a sudden dip in rankings across sections. We conducted an analysis and have observed the following two major issues: Unnatural Links Penalty: Our site was issued an Unnatural Links Penalty on May 23. Basically, we have both 'http' and 'https' versions of our website registered on Webmaster tools. Initially, the warning showed up on the 'http' version and thus we started a cleanup by extracting the linking domains and have also filed a reconsideration request once all the spammy domains were removed and rightly disavowed. Recently, we got another manual action warning on the 'https' version regarding the unnatural links. So we have started with the cleanup activity right away. While analyzing this issue, we came across another major problem regarding the two versions which is our next concern and is mentioned below. https Canonical Issue: For more insights, we went through our site’s content and found that our website is following the below pattern Our 'http' version of the webpages get 301 redirected to the 'https' version. This 'https' version again has a canonical pointing to the 'http' version thus creating a loop. To conclude, I request your valuable learnings and thoughts on the following: Which of these issues are likely to have affected our website’s ranking Which version is likely to be preferred by Google (https or http) in our case
Technical SEO | | Starcom_Search0 -
My wepgages aren't crawled by google
Most of my webpages aren't crawled by google.
Technical SEO | | Poutokas
Why is that and what can i do to make google index at least most of my webpages?0 -
Is good webhosting and CCL Certificate, improve website Ranking?
I am wondering if good web hosting and CCL certificate help website to rank? any Idea!
Technical SEO | | AlexanderWhite0 -
Wrong pages ranking for keywords?
I've just done a search using east england document storage site:ukdocumentstorage.com and found our specific east england document storage page is ranking really low down in our list of pages compared to others. How could this happen?
Technical SEO | | janc0 -
How to show a 'We are now...' message for a rebrand and do a 301 redirect?
Our developer wants to use javascript, document referral or adding a URL parameter, in order to show a modal window telling them 'We are now...'. A cookie seems to be too much work. All of which don't play nice with the search engines. Do you know of a technique or method that allows us to be SEO friendly and still give a good user experience? Thanks.
Technical SEO | | Pawngo0 -
Traffic drop
Hi All, My site www.gunshotdigital.com has been losing traffic since the last month. I have no actual reason as to why this may be, I have not changed anything on the site either so I am totally baffeled. Can one of you awesome experts pl let me know why this may be? Thank you so much in advance, www.gunshotdigital.com Vijay
Technical SEO | | vijayvasu0