Best Keyword Research Tool
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Can anyone please recommend the best keyword research tools available, we specialise in the travel industry and struggle to find new keywords as the more niche ones always show no traffic searches in the google keyword tool so it is really difficult to make a judgement. We know from google analytics that some niche keywords really are useless and while they are no. 1 they generate no traffic.
I hope you can help
Thanks!
Andy
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As mentioned, most tools get their data from google's adwords keywords too.
It can be difficult to put yourself in the heads of prospective visitors. I know I find this hard, especially when you know little about the business the site you're working on is in.
Can you look at your site analytics to see the search queries people are using to find the site already? This might give you an idea for the type and structure of the queries that real people are using. This might give you ideas for other related terms.
Is there the opportunity to talk to / survey existing customers to find out how they found the site, what they were looking for etc?
Can you look at the competition and see what search terms they are targeting. As well as the exact terms, look for patterns that might suggest other opportunities.
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I find Google's to be the best that's freely available, even better than the paid for Wordtracker, which I used for a while. Wordtracker has quite a small sample size - and who could have more data about search than Google? Have you tried the SEOmoz tool? http://pro.seomoz.org/tools/keyword-difficulty It does pull data from Adwords but gives some more useful information on top of that.
Do you have an Adwords account? It's a good idea to use PPC to test which keywords might work organically for you. You can get impressions and click through rate data, amongst other things, and use the available reports to get more suggestions. If you don't have an account, have a look for a voucher code - I often see US$30 vouchers around.
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Most of the keyword search tools only pull data from goole or other database, but you should know that google is the best database, you can find the keywords with google keyword alone, dude. Jut use it smart
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