Best Keyword Research Tool
-
Can anyone please recommend the best keyword research tools available, we specialise in the travel industry and struggle to find new keywords as the more niche ones always show no traffic searches in the google keyword tool so it is really difficult to make a judgement. We know from google analytics that some niche keywords really are useless and while they are no. 1 they generate no traffic.
I hope you can help
Thanks!
Andy
-
As mentioned, most tools get their data from google's adwords keywords too.
It can be difficult to put yourself in the heads of prospective visitors. I know I find this hard, especially when you know little about the business the site you're working on is in.
Can you look at your site analytics to see the search queries people are using to find the site already? This might give you an idea for the type and structure of the queries that real people are using. This might give you ideas for other related terms.
Is there the opportunity to talk to / survey existing customers to find out how they found the site, what they were looking for etc?
Can you look at the competition and see what search terms they are targeting. As well as the exact terms, look for patterns that might suggest other opportunities.
-
I find Google's to be the best that's freely available, even better than the paid for Wordtracker, which I used for a while. Wordtracker has quite a small sample size - and who could have more data about search than Google? Have you tried the SEOmoz tool? http://pro.seomoz.org/tools/keyword-difficulty It does pull data from Adwords but gives some more useful information on top of that.
Do you have an Adwords account? It's a good idea to use PPC to test which keywords might work organically for you. You can get impressions and click through rate data, amongst other things, and use the available reports to get more suggestions. If you don't have an account, have a look for a voucher code - I often see US$30 vouchers around.
-
Most of the keyword search tools only pull data from goole or other database, but you should know that google is the best database, you can find the keywords with google keyword alone, dude. Jut use it smart
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is the best Keyword Difficulty to work?
i want to know which is the best keyword difficulty to work because i work on KD 15 as well but i still cant getting ranking, for example, my keyword is on cricket website Zim vs Pak 2020 live streaming how i do work to rank this if this keyword is KD15
Keyword Research | | Pet030 -
How come when I create a keyword list, the volume of that keyword per month is not displayed? It is only displayed once the keyword is selected.
Why do we no longer have the ability to view keywords in a list with all of its data? VdhmGmQ
Keyword Research | | solitude15577990 -
Are Keywords treated as Case Sensitive?
We found that keywords are not case sensitive, but MOZ show same keyword in different case under "Top National Keywords" tab. Eg: 1) Wobble Wedge 2) wobble wedge
Keyword Research | | torbett0 -
Keywords with no search volume
Hi there! What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches? Thanks!
Keyword Research | | sararufo0 -
Google Keyword Tool - Competition - How does it compare to SEOMoz Keyword Difficulty?
Hi, Many times, when I look up a keyword in google using their Keyword Tool, the competition might be low or medium, but, it doesn't seem close to the keyword difficulty on SEOMoz. For example, I looked up fantasy sports. It's low competition on Google. I thought, wow, that's amazing. How can that be when it's so popular? Huge search volume, low competition. Then, SEOMoz says 76% difficulty. It sort of shatters my enthusiasm all of a sudden. Maybe I have to change the order of how I look at it 🙂 What is the difference that's going on? What would be considered low keyword difficulty on SEOMoz? How about medium and high? I know someone might argue that for some guru, what's hard for one person isn't hard for the guru, but, for the average webmaster who does some seo, uses SEOMoz, and some other SEO tools, is there some general breakdown? Thanks.
Keyword Research | | webtarget0 -
Google Trends not Consistent with Google Keyword Tool
Hi Everyone, I was doing a little Google Trends research on Real Estate and narrowed it down to my state. I have found that on Trends it is showing a two or three towns above the one I am living in showing that it gets a lot of search volume. They will put the top one as a 1 and then the others below it as like .87 or .675 etc. I am taking that as 87% of the top one or 67.5% of the top city in search volume. I checked these numbers against the Google Keyword Tool and found that my town still gets more exact visits (4 times the amount of the one Google Trends ranks #1) I can't see the actual search volume on Google Trends but was wondering....Which one do you trust? I have done some testing on it and realized that for the most part, the numbers in the keyword tool RARELY change. Do they maybe update it once per year? FYI: As you know I trended real estate so what I did on the Keyword tool is "Town State Real Estate" and looked at both Broad and Exact searches. I would appreciate any guidance you guys can give on how I should be paying attention to this data. Thanks!
Keyword Research | | blake-766240 -
International Keyword Ranking
I want measure my ranking for keywords in various countries and search engines. If I use a tool such as rank checker to determine my rank for google.uk, google.au.com, etc... is that accurate, or does my IP still affect the rankings I see? If I use a VPS such as Hide My Ass (or another product you would recommend), would that make my ranking results more accurate? I also want to measure my ranking in Russia, where Yandex is very strong so a tool to measure my Yandex ranking + Google would be ideal. What method you would recommend to accurately determine my rankings in different countries? Thank you!
Keyword Research | | theLotter0 -
Two for the price of one: Can I rank for multiple keywords when only targeting one keyword?
If I'm optimizing for a specific keyword, is it accurate to assume that by ranking for that specific keyword that I will also be able to rank for similar or root keywords merely by ranking for the original keyword? For example, if I'm targeting 'free online bucket list' is it safe to assume that I will also be able to inadvertently rank for 'online bucket list' or 'free bucket list'? Can I assure clients of this? Or if I'm targeting 'Colorado grocery store' should I also naturally rank for 'grocery store Colorado' and not need to make both of these my targeted keywords?
Keyword Research | | derrickkuhn0