How to Beat Exact Match Domains
-
Hi all,
Has anyone got any particular methods for beating exact match domains in the SERP's?
I've got a stronger link profile than the 7 results ranking above me, but cant seem to get anywhere in the SERP.
I'm thinking:
-
links with keyword anchor text
-
aggressive on page optimisation
-
more links
Any ideas/experiences you've had would be much appreciated.
Thanks in advance
James
-
-
fair point
-
Cool, thanks for the detailed response. Makes a lot of sense. J
-
Lots of people ask... how do I beat exact match domains... how do I beat spammy links... how do I beat the link buyers.... how do I beat...
Just get in there and build great content on a great site and you will defeat all of these "competitors of the month".
-
We've had some pretty good success in beating exact match and partial match domains in the SERPs. I don't think I could attribute it back to any one thing that we did, but here is something that we did:
We aggressively pursued many exact-match or near-exact anchor text links from a number of websites directly to the page we wanted to rank. Your link profile may already be stronger than theirs, but it needs to be even stronger. This is pretty tough - When I look at our stats vs the exact match domains that are still page 1 but now lower on page 1, they have very few inbound links. Below is a screenshot from page 1 of Google for "marketing automation".
I know OSE hasn't crawled a lot of inbound links for this page or some of our competitors, but you can see the rough impact. We have a DA of 86. They have an 11. You might not think they would even be in the same ballpark as the other domains ranking for this term, but Google loves exact match domains, at least for now.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What MOZ domain authority are considered bad links?
As a general rule of thumb, what MOZ domain authority are considered bad links? Ie., is it for sites that are 20 and below? What is the DA floor where you should target links from?
Link Building | | jspinder150 -
Optimum level of link building per month for a new domain
looking to launch a new site, how mnay links can we affectively create per month? is 80 links per month ok?
Link Building | | Direct_Ram0 -
Bad Links to New Domain - Do I Disavow?
About 2 months ago a new client of mine bought a domain and we built him a nice new site; however, it appears the previous owner of the domain used some spammy SEO tactics. I've had to redirect about 30 pages and now I've found some spammy links. I've only discovered a few of them, but he doesn't have that many links yet so I'm wondering what kind of impact this will have. Is it worth disavowing a half dozen links? The sites are in Chinese and appear to be unmanaged link farms so getting the webmaster to remove them is unlikely. Also wondering what else is lurking out there that I haven't discovered yet... I suggested to the client we consider a different domain since the site is new, but he's become pretty attached to it. Any ideas?
Link Building | | Dino640 -
What is Followed Linking Root Domains ?
Is it to just have different URLs pointing to my site? I understand that if 1 site posts 5 of my URLs, it only counts as 1. I am just not understanding how I increase this number if link building is now frowned up. Thoughts?
Link Building | | tiffany11030 -
Should I contact webmasters to remove URL's to my site from domains with a low DA?
Should I be contacting webmasters to remove URL's from domains with a low DA - to remove low quality links? Thanks, -Mike
Link Building | | naturalsociety0 -
Links per Site vs. Domain Authority
Here's a quaint one: 1. Posting follow links on another site helps increase one's domain authority. 2. If I post to the same site/forum with followed links each week, would my domain authority reap a domain authority increase benefit? In short, is there any domain authority benefit to continually post links to a site to which I've already posted a follow link?
Link Building | | GreenCupboards0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0