Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to Beat Exact Match Domains
-
Hi all,
Has anyone got any particular methods for beating exact match domains in the SERP's?
I've got a stronger link profile than the 7 results ranking above me, but cant seem to get anywhere in the SERP.
I'm thinking:
-
links with keyword anchor text
-
aggressive on page optimisation
-
more links
Any ideas/experiences you've had would be much appreciated.
Thanks in advance
James
-
-
fair point
-
Cool, thanks for the detailed response. Makes a lot of sense. J
-
Lots of people ask... how do I beat exact match domains... how do I beat spammy links... how do I beat the link buyers.... how do I beat...
Just get in there and build great content on a great site and you will defeat all of these "competitors of the month".
-
We've had some pretty good success in beating exact match and partial match domains in the SERPs. I don't think I could attribute it back to any one thing that we did, but here is something that we did:
We aggressively pursued many exact-match or near-exact anchor text links from a number of websites directly to the page we wanted to rank. Your link profile may already be stronger than theirs, but it needs to be even stronger. This is pretty tough - When I look at our stats vs the exact match domains that are still page 1 but now lower on page 1, they have very few inbound links. Below is a screenshot from page 1 of Google for "marketing automation".
I know OSE hasn't crawled a lot of inbound links for this page or some of our competitors, but you can see the rough impact. We have a DA of 86. They have an 11. You might not think they would even be in the same ballpark as the other domains ranking for this term, but Google loves exact match domains, at least for now.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why My Domain Authority Dropped
Hello sir i noticed that my DA is Dropped From 27 to 26 Of this website https://www.mytechtalk.org/. What is the reason I don't i try a lot to find a solution but not get . But I notice that in google webmaster tool the domain linking increased every time but on the Moz.com, not domain added even my DA Dropped. Even When i checked my site on https://ahrefs.com/ he shows approx 350 domain with high da and pa. help me i am getting frustrated. Is that Moz is crawling All domain Fairly or not ??
Link Building | | rishu57820 -
1000's Backlinks from ONE Root Domain - Positive or negative?
One of my website's link is placed over a comment. This website has a "recent comments" section in the footer which is hence appearing on all the websites pages. All tools including - Google Search Console, Majestic and MOZ are showing 45000+ links from that root domain. Questions: Are these links harmful to my rankings? Should I get all those links disavowed? Should I disavow the root domain or leave the link that lies on the home page? What if there are up to 10 links coming from a domain? is that harmful too? Apart from disavowing, is there any other option to get this fixed? If at all this counts as an issue... Thanks in advance!!
Link Building | | Ishrat-Khan0 -
Redirects affect on page and domain authority
Hi - excuse me if this is stupid question but I'm rather new to this. Currently the PA for the home page is 16 and the DA 28 and I have some concerns that my efforts are being diluted. When I use OSE on www.sassandgrace.co.uk I get different link results to sassandgrace.co.uk but there is a redirect in place to sassandgrace.co.uk and cannot run a crawl report, for example, on www.sassandgrace.co.uk. The PA and DA are identical for each but the number of links different With a smallish number of links pointing to each but with a redirect in place, am I losing some of the effect or is having the redirect in place giving me all the credit for links to both addresses? Thanks
Link Building | | Sassandgrace0 -
Total Exact Match Anchor Text Percentage or a Few High Quality Exact Match Backlinks, which is better?
Hello, I was wondering if anyone could help me. I am trying to rank a web page for a competitive regional search term. Upon inspecting all the competitors’ backlinks they appear to using an overly high exact match anchor text to rank on the first page for this keyword. Somewhere in the region of 15 – 55% exact match anchor text. So the question is what does big G provide a heavier weighting for, A.) The total percentage of exact match anchor text for all your backlinks, until it reaches the point of over optimization. A higher percentage up to about 60% will help you rank in the top 3. Meaning I should change a 1,000+ backlinks on multiple domains to the exact match anchor text. B.) Or just a few backlinks with the exact match anchor text but from really high quality domains with a ‘Majestic SEO’ Trust and Citation Flow above 40. Any help would be appreciated, exact match anchor text is meant not to work but it still does.
Link Building | | tomfifteen0 -
How do we optimise links from a parent company to a subsidiary on different domains
So we are the agent for an industrial company. They don't have a great website (well its pretty but doesn't rank) and have 5 product pages with a variety of products on each. We've taken those products and turned them into 50 pages with good on page optimisation. Now they've just agreed to give us a link on each page and I'm trying to figure out what the best text and link will be. As far as I can see there are three options Visit our agent for X region - sending to the home page If you are from X region you can request a sample of product group from our agent - sending to home page and product category page on our site If you are looking for X, Y, Z or P, Q, R in this region contact our agent there. - sending to home page and individual product pages The aim of this is to boost my page authority as 98% of the top 10 in SERPS have pages with zero authority and rely on the on page optimization and DA. Is this the best approach or are there other better ways of approaching the problem. It's worth noting that there is a total separation of control and ownership of the websites. I'm also starting to work with them to improve their on page optimisation and get links from their parent company to increase link juice
Link Building | | Zippy-Bungle0 -
Unique Domains vs. Total Links?
At what point is there diminishing returns from getting multiple links from one website? Edit: To clarify, when doing competitor research I come across lots of sites that have say 500 linking domains with 5000 total links. When setting goals and calculating the types of links I should go after, I'm not certain which number is the one actually helping the site to rank.
Link Building | | ErikDster0 -
Your Experience with Exact Match Anchor Text Penalties
Hi Moz community! I was wondering if anyone has ever seen a site penalized or dampened because of too many exact match anchor links or know of any examples. I don't want to be overly concerned about it if it is a low risk. Thanks!
Link Building | | SparkplugDigital0 -
Building backlinks on sub-pages instead of main page(rood-domain)
Hey Mozzers! I am facing a problem and I need advice. I have recently opened my new website, which purpose is to offer quality articles, optimized for SEO. The problem is that I cannot find the right keyword to use for the main(root) domain (http://xxxxxx.org) as it is consisting of many niches. Is it a good idea to build backlinks on pages (http://xxxxxx.org/the-keyword-for-ranking) instead of building them on my root-domain? So basically, my root-domain will have less backlinks than my pages inside? Please give me some advice and way to act with. Thank you
Link Building | | Ralchev0