Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to Beat Exact Match Domains
-
Hi all,
Has anyone got any particular methods for beating exact match domains in the SERP's?
I've got a stronger link profile than the 7 results ranking above me, but cant seem to get anywhere in the SERP.
I'm thinking:
-
links with keyword anchor text
-
aggressive on page optimisation
-
more links
Any ideas/experiences you've had would be much appreciated.
Thanks in advance
James
-
-
fair point
-
Cool, thanks for the detailed response. Makes a lot of sense. J
-
Lots of people ask... how do I beat exact match domains... how do I beat spammy links... how do I beat the link buyers.... how do I beat...
Just get in there and build great content on a great site and you will defeat all of these "competitors of the month".
-
We've had some pretty good success in beating exact match and partial match domains in the SERPs. I don't think I could attribute it back to any one thing that we did, but here is something that we did:
We aggressively pursued many exact-match or near-exact anchor text links from a number of websites directly to the page we wanted to rank. Your link profile may already be stronger than theirs, but it needs to be even stronger. This is pretty tough - When I look at our stats vs the exact match domains that are still page 1 but now lower on page 1, they have very few inbound links. Below is a screenshot from page 1 of Google for "marketing automation".
I know OSE hasn't crawled a lot of inbound links for this page or some of our competitors, but you can see the rough impact. We have a DA of 86. They have an 11. You might not think they would even be in the same ballpark as the other domains ranking for this term, but Google loves exact match domains, at least for now.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why did my Domain Authority drop?
I had an ok domain authority. We focused on building backlinks for our website and it shows that we received a significant number of backlinks. However, today, our DA fell significantly. I don't understand why that happened. Can someone please help me with this situation? Thank you.
Link Building | | MizbaCMU1 -
Why My Domain Authority Dropped
Hello sir i noticed that my DA is Dropped From 27 to 26 Of this website https://www.mytechtalk.org/. What is the reason I don't i try a lot to find a solution but not get . But I notice that in google webmaster tool the domain linking increased every time but on the Moz.com, not domain added even my DA Dropped. Even When i checked my site on https://ahrefs.com/ he shows approx 350 domain with high da and pa. help me i am getting frustrated. Is that Moz is crawling All domain Fairly or not ??
Link Building | | rishu57819 -
Redirecting dofollow, high-domain-authority links from one site to another: good idea?
I have two sites that offer help for freelance writers. The first gets almost no search traffic and is very low priority for me. The second is my main priority and gets substantial search traffic. The low-priority site has a significant number of dofollow backlinks from high-domain-authority sites. Is it a good idea to 301 redirect these links to similar/related posts on my high-priority site? Would this potentially boost the SEO of my high-priority site? Thanks for any help!
Link Building | | John88990 -
Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.
Hi,
Link Building | | JIMBO16
I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim0 -
Backlinks from ads on parked domains? Is this possible?
Hello Moz Friends, So as I was researching some competitive backlinks and I noticed a lot of backlinks that a clients competitor has are on parked domains and they appear to be google ads from some point. You know the pages that this page no longer exists, or hey do you want to buy this domain? and it has like 6 google ads on it? Yep those pages. My clients industry is construction and their competitor has links from zombie websites, foreign, websites and more. But the links are no longer on the page. Like when it was crawled, their ad was showing. Does this make any sense and is it usually temporary? Thank you for your thoughts friends!
Link Building | | asbchris0 -
Does LinkedIn Pulse Backlinks add to domain authority?
I'm working on linkbuilding and content partnerships to drive referral traffic and boost our page ranking and domain authority. I wanted to check and see if Medium and LinkedIn Pule backlinking work just as well as other sites? Best, Jonathan
Link Building | | kjomalley0 -
How do we optimise links from a parent company to a subsidiary on different domains
So we are the agent for an industrial company. They don't have a great website (well its pretty but doesn't rank) and have 5 product pages with a variety of products on each. We've taken those products and turned them into 50 pages with good on page optimisation. Now they've just agreed to give us a link on each page and I'm trying to figure out what the best text and link will be. As far as I can see there are three options Visit our agent for X region - sending to the home page If you are from X region you can request a sample of product group from our agent - sending to home page and product category page on our site If you are looking for X, Y, Z or P, Q, R in this region contact our agent there. - sending to home page and individual product pages The aim of this is to boost my page authority as 98% of the top 10 in SERPS have pages with zero authority and rely on the on page optimization and DA. Is this the best approach or are there other better ways of approaching the problem. It's worth noting that there is a total separation of control and ownership of the websites. I'm also starting to work with them to improve their on page optimisation and get links from their parent company to increase link juice
Link Building | | Zippy-Bungle0 -
Building backlinks on sub-pages instead of main page(rood-domain)
Hey Mozzers! I am facing a problem and I need advice. I have recently opened my new website, which purpose is to offer quality articles, optimized for SEO. The problem is that I cannot find the right keyword to use for the main(root) domain (http://xxxxxx.org) as it is consisting of many niches. Is it a good idea to build backlinks on pages (http://xxxxxx.org/the-keyword-for-ranking) instead of building them on my root-domain? So basically, my root-domain will have less backlinks than my pages inside? Please give me some advice and way to act with. Thank you
Link Building | | Ralchev0