Blog Setup
-
A client has been blogging for about a year on http://blog.abccompany.com/ and has a page authority of 37.
With it's built up past history, should we change the blog to a subdirectory, http://www.abccompany.com/blog ?
Obviously thinking what is the best long-term strategy / benefits.
Thanks, Chris
-
Thanks Alan.
I greatly appreciate the insight.
-
There's no single best answer here. Generally speaking, by consolidating the sub-domain into the root, each link pointing to the blog carries slightly more weight because it's feeding the blog AND the main site in a more direct manner. Traffic and organic clicks through to the blog also pass weight more cleanly (and thus with more strength) to the blog and main site as well.
A key factor however, is "What is the topical intent of the main site?" Is the main site an eCommerce site? The topical intent in this case is transactional. If that's the case, and since the blog's topical intent is informational, you may not see as much gain through consolidation compared to a situation where the main site's topical intent is also informational.
Unfortunately, there's no specific guarantee one way or the other in regard to the amount of impact merging transactional and informational content would have, given there are so many other factors weighed in SEO these days.
If you do migrate, be sure you get as close to 100% parity with implementing 301 redirects from the old blog URLs to the new blog URLs. That would be crucial. If the blog currently has an extremely high volume of organic traffic, and if the main site is transactional, I'd recommend leaving things as they are. If, however, the blog only has limited organic traffic, I'd recommend merging, and doing a full media push (press release, social drive, etc.) to let the world know, and immediately signal to the search engines that this change is a big deal, so as to ensure the most likelihood that any minor bleed-off from 301s is mitigated.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to create sitemap for example.com and blog.example.com ?
Hi I try to create sitemap for www.example.com, this website has link www.blog.example.com. after creating the sitemap using different tool. the sitemap not include www.blog.example.com and its relative files how can i get both example.com and blog.example.com in one sitemap
Technical SEO | | fogtheagency0 -
Will using query string in the URL and swapping H1s for filtered view of the blog impact SEO negatively?
This is a blog revamp we are trying to personalize the experience for 2 separate audiences.We are revamping our blog the user starts on the blog that shows all stories (first screen) then can filter to a more specific blog (ESG or News blog). The filtered version for ESG or the News blog is done through a query string in the URL. We also swap out the page’s H1s accordingly in this process, will this impact SEO negatively?
Technical SEO | | lina_digital0 -
Removal of date archive pages on the blog
I'm currently building a site which currently has an archive of blog posts by month/year but from a design perspective would rather not have these on the new website. Is the correct practice to 301 these to the main blog index page? Allow them to 404? Or actually to keep them after all. Many thanks in advance Andrew
Technical SEO | | AndieF0 -
Should I enable trackback on my blog?
Hi, I received a notification that somebody posted a trackback comment and I am not sure about the recommended course of action. What is the SEO impact of accepting trackbacks on my blog? Should I simply ignore them or should I accept them? What I understand is that it means somebody linked to my blog (which is good) but do I get something out of posting the trackback in the comment section or am I just giving somebody a free link? Is that the same as if I was to link to another blog or does it carry some sort of a social recognition helping my site authority? Cheers Guillaume
Technical SEO | | tbps0 -
Acquiring a blog
Hello All, I've recently acquired somebody else's blog and have redirected every post to the relevant page of my website (madegood.org). The content is the same as on the original site, and I have used 301 redirects. The original blog didn't have a particularly high page rank I'm slightly worried that there are now thousands of links coming from one domain, which itself doesn't have much authority. Is there a way that I can tell google that I've acquired the blog, as opposed to just having lots of links from one domain. Thanks Will
Technical SEO | | madegood0 -
Weebly Blog
Hello, Previously I asked if I should remove my blog from Weebly if I cannot change the page titles as they are being reported as duplicates. The answer was,yes and I headed to Weebly to remove it. Upon looking closer, every page and post does in fact show a different address. Now Im confused, I dont see duplicates but the campaign lists all the blog pages and states they are duplicates. I'm not sure what to do. Am I misunderstanding duplicate page? Thank you.
Technical SEO | | Gardengirl0 -
How do you incorporate a Wordpress blog onto an ecommerce website?
Hello there, We have a company website: http://www.parklanechampagne.co.uk/ and a Wordpress blog: http://www.alastairharrison.me/ and I would like the blog on the subfolder http://www.parklanechampagne.co.uk/blog so that we get maximum SEO benefit from updating this regularly (I understand this would be better than putting it on a subdomain blog.parklanechampagne.co.uk?). The Wordpress blog is hosted externally but I was after some advice on how we can move this blog to the parklanechampagne/blog subfolder? Any help gratefully received - I've asked several SEO and web agencies this question and had a lot of contrasting replies! Many thanks, Jon
Technical SEO | | jonmorse860 -
WP Blog Errors
My WP blog is adding my email during the crawl, and I am getting 200+ errors for similar to the following; http://www.cisaz.com/blog/2010/10-reasons-why-microsofts-internet-explorer-dominance-is-ending/tony@cisaz.net "tony@cisaz.net" is added to Every post. Any ideas how I fix it? I am using Yoast Plug in. Thanks Guys!
Technical SEO | | smstv0