Blog Setup
-
A client has been blogging for about a year on http://blog.abccompany.com/ and has a page authority of 37.
With it's built up past history, should we change the blog to a subdirectory, http://www.abccompany.com/blog ?
Obviously thinking what is the best long-term strategy / benefits.
Thanks, Chris
-
Thanks Alan.
I greatly appreciate the insight.
-
There's no single best answer here. Generally speaking, by consolidating the sub-domain into the root, each link pointing to the blog carries slightly more weight because it's feeding the blog AND the main site in a more direct manner. Traffic and organic clicks through to the blog also pass weight more cleanly (and thus with more strength) to the blog and main site as well.
A key factor however, is "What is the topical intent of the main site?" Is the main site an eCommerce site? The topical intent in this case is transactional. If that's the case, and since the blog's topical intent is informational, you may not see as much gain through consolidation compared to a situation where the main site's topical intent is also informational.
Unfortunately, there's no specific guarantee one way or the other in regard to the amount of impact merging transactional and informational content would have, given there are so many other factors weighed in SEO these days.
If you do migrate, be sure you get as close to 100% parity with implementing 301 redirects from the old blog URLs to the new blog URLs. That would be crucial. If the blog currently has an extremely high volume of organic traffic, and if the main site is transactional, I'd recommend leaving things as they are. If, however, the blog only has limited organic traffic, I'd recommend merging, and doing a full media push (press release, social drive, etc.) to let the world know, and immediately signal to the search engines that this change is a big deal, so as to ensure the most likelihood that any minor bleed-off from 301s is mitigated.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
J-Son Schema via tagmanager for Blog Post Listed at Blog Category Page
Hi Experts, I am implementing J-son Schema via tagmanager. For my blog category page i have many blog post listed so now I have to use blog posting at category page via tag manager so can anyone guide me how to implement? Hope you are getting my question. Like my blog site - a) abcd.com/blog b) blog category - abcd.com/blog/cloth d) Blog Post - abcd.com/blog/cloth/ my-favourite-dress. My query is at this page - abcd.com/blog/cloth many blog post listed. So I have to implement for all post "@type": "BlogPosting" via tagmanager so how to do that? Without tag manager I know how to implement via loop but via tag manger dont know? Thanks!
Technical SEO | | Johny123450 -
How to write blogs around a page you want to rank
Hey Moz Crew! So I'm not necessarily looking for the answer here but more of a where do I begin to learn more. If you guys could point me in the right direction or even just help me ask the question in a better way, I would be so thankful. Ok so there is page on my website that lives on the second page of Google. The page could be modified and I could add content to it if I wanted to, but let's just assume that this page is perfectly optimized with absolutely wonderful content and a great user experience. Now of course I would like to get a bunch of links to that page, but If I can't write anymore content on that page or update it, It will be harder to convince people to link to it (does that even make sense?). But if I can write blogs about really good subjects around that page, and those blogs do very well, how can I make sure that the actually page is getting all the juice that it can. And will it even get juice? Is this just a simple internal linking question? Am I tapping on the door of micro sites or landing pages? Oy vey where do I start!? ❤ Much love guys 🙂
Technical SEO | | Meier0 -
Referencing links in Articles and Blogs
Hi I am wondering if the <sup>tag in html is picked up by google as a reference point?</sup> I.e when you put a superscript in word it puts a small number next to your sentence. Then you have a list of reference at the end of the blog/article does google recognise this?
Technical SEO | | Cocoonfxmedia0 -
What's Moz's Strategy behind their blog main categories?
I've only just noticed that the Moz' blog categories have been moved within a pull down menu. See it underneath : 'Explore Posts by Category' on any blog page. This means that the whole list of categories under that pull-down is not crawlable by bots, and therefore no link-juice flows down onto those category pages. I imagine that the main drive behind that move is to sculpt page rank so that the business/money pages or areas of the website get greater link equity as opposed to just wasting it all throwing it down to the many categories ? it'd be good to hear about more from Rand or anyone in his team as to how they came onto engineering this and why. One of the things I wonder is: with the sheer amount of content that Moz produces, is it possible to contemplate an effective technical architecture such as that? I know they do a great job at interlinking content from one post onto another, so effectively one can argue that that kind of supersedes the need for hierarchical page rank distribution via categories... but I wonder : "is it working better this way vs having crawlable blog category links on the blog section? have they performed tests" some insights or further info on this from Moz would be very welcome. thanks in advance
Technical SEO | | carralon
David0 -
What is better for SEO, keeping a current blog or creating a new one?
We are working with a client to build a new website. They are asking if we should keep their existing blog or create a new one. If they keep the current blog, should we move it so we can incorporate it into their new site or keep it as a separate URL? Or, should we build the new site into the current blog––they are using Wordpress, so we would be able to build out the blog to incorporate the new website.
Technical SEO | | thinkcreativegroup0 -
SEO credit for subdomain blogs?
One of my clients is currently running a webstore through Volusions. They would like to add a blog to their website, but since Volusions doesn't currently support blogs on the same domain we would have to create a Wordpress blog and link it to a subdomain. (http://support.volusion.com/article/linking-your-blog-your-volusion-store) Using this method, will their primary website receive any SEO credit for the content being created on the blog or will it only count towards the subdomain? Thanks!
Technical SEO | | CMSSolutions980 -
Questions about root domain setup
Hi There, I'm a recent addition to SEOmoz and over the past few weeks I've been trying to figure things out. This whole SEO process has been a bit of a brain burner but its slowly becoming a little more clearer. For awhile I noticed that I was unable to get Open Site Explorer to display information about my site. It mentioned that that there was not enough data for the URL. Too recent of a site, no links, etc. Eventually I changed the the URL to include "www." and it pulled up results. I also noticed that a few of my page warnings are because of duplicate page content. One page will be listed as http://enbphotos.com. The other will be listed as http://www.enbphotos.com. I guess I'm not sure what this all means and how to change it. I'm also not really sure what the terminology even is and something regarding root domain seemed appropriate but I'm not sure if it is accurate. Any help/suggestions/links would be appreciated! Thanks, Chris
Technical SEO | | enbphotos0 -
Moving Blog to Custom Domain
Hi All - I am currently attempting to move a blog (companyname.blogspot.com) that has a 2/10 GPR to a custom domain name so that I can get my targeted keywords in the domain name. The new domain will just be www.targetedkeyword.com. There are easy instructions for doing this with the A record and CNAME changes in the Blogger help, but I am worried about losing rank and links if I do this. Can you guys help me understand what the ramifications would be, and how I can accomplish this without losing the 2/10 mojo? Thanks!
Technical SEO | | Bandicoot0