Advice on importing content please to keep page fresh
-
Hi i am working on a site at the moment http://www.cheapflightsgatwick.com which is a travel news and holiday news site but i am trying to find out what is best reference content for the following section http://www.cheapflightsgatwick.com/humberside-airport
What i am thinking of doing to keep google keep coming to my section of the site is to import content, what i mean is, to use google for keywords such as humerside airport and have the stories appear on this page as well as writing my own content. I was thinking of importing content because it would help keep the page fresh without my original content become too old but i am concerned about this and not sure if it is the right thing to do.
i am concerned if i do this if my rankings would reduce because i am importing content and for people to read the rest of the story they will have to leave my site. i am also worried that google will reduct points for duplicate content.
can anyone let me know what i should do, if i should just stick to original content and not import it or to import it and if i should import it using google news how would i do this.
many thanks
-
Totally agree!!! Well said!
Especially with the move to the "social web" it is more important than ever before to create reasons to visit a website. Create something truly useful and unique that makes people want to come and tell there friends about it. Saying that this is hard these days but still do-able.
Ask yourself: Why should people visit my site? What's in it for them? Why am I different?
-
as always kerri you have a good answer for my problems. i was also looking at these blod streams, sorry cannot think of the proper name at the moment, but where you can join a site and display some of their content but then they jump to another site and that is your traffic lost.
i will stick with original content
-
I'd step back and think "what would you do for your users if the search engines didn't exist". Don't make your sites quite so reliant on the search engines. Make them sites that people want to go to and return to even if the search engines didn't exist.
Stick with writing your own content and not duplicating across sites. I'd also really worry about importing content using Google News, as much of the news you find there is likely to be copyrighted.
What about conducting interviews with the workers at that airport and finding out what the best place to eat is? Where is the shortest security line? What is the secret to easy parking? When is the best time of day to catch a flight? There's a lot of things you could do to make that section have content that nobody else has.
-
I think it's better write original content, always is the better way.
The conten to import is public? is it in another web? you can't obtain ranks for all these duplicate content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Indexed pages
Just started a site audit and trying to determine the number of pages on a client site and whether there are more pages being indexed than actually exist. I've used four tools and got four very different answers... Google Search Console: 237 indexed pages Google search using site command: 468 results MOZ site crawl: 1013 unique URLs Screaming Frog: 183 page titles, 187 URIs (note this is a free licence, but should cut off at 500) Can anyone shed any light on why they differ so much? And where lies the truth?
Technical SEO | | muzzmoz1 -
Devaluing certain content to push better content forward
Hi all, I'm new to Moz, but hoping to learn a lot from it in hopes of growing my business. I have a pretty specific question and hope to get some feedback on how to proceed with some changes to my website. First off, I'm a landscape and travel photographer. My website is at http://www.mickeyshannon.com - you can see that the navigation quickly spreads out to different photo galleries based on location. So if a user was looking for photos from California, they would find galleries for Lake Tahoe, Big Sur, the Redwoods and San Francisco. At this point, there are probably 600-800 photos on my website. At last half of these are either older or just not quite up to par with the quality I'm starting to feel like I should produce. I've been contemplating dumbing down the galleries, and not having it break down so far. So instead of four sub-galleries of California, there would just be one California gallery. In some cases, where there are lots of good images in a location, I would probably keep the sub-galleries, but only if there were dozens of images to work with. In the description of each photo, the exact location is already mentioned, so I'm not sure there's a huge need for these sub-galleries except where there's still tons of good photos to work with. I've been contemplating building a sort of search archive. Where the best of my photos would live in the main galleries, and if a user didn't find what they were looking for, they could go and search the archives for older photos. That way they're still around for licensing purposes, etc. while the best of the best are pushed to the front for those buying fine art prints, etc. These pages for these search archives would probably need to be de-valued somehow, so that the main galleries would be more important SEO-wise. So for the California galleries, four sub-galleries of perhaps 10 images each would become one main California gallery with perhaps 15 images. The other 25 images would be thrown in the search archive and could be searched by keyword. The question I have - does this sound like a good plan, or will I really be killing my site when it comes to SEO by making such a large change? My end goal would be to push my better content to the front, while scaling back a lot of the excess. Hopefully I explained this question well. If not, I can try to elaborate further! Thanks, Mickey
Technical SEO | | msphotography0 -
Can i use "nofollow" tag on product page (duplicated content)?
Hi, im working on my webstore SEO. I got descriptions from official seller like "Bosch". I got more than 15.000 items so i cant create unique content for each product. Can i use nofollow tag for each product and create great content on category pages? I dont wanna lose rankings because duplicated content. Thank you for help!
Technical SEO | | pejtupizdo0 -
"One Page With Two Links To Same Page; We Counted The First Link" Is this true?
I read this to day http://searchengineland.com/googles-matt-cutts-one-page-two-links-page-counted-first-link-192718 I thought to myself, yep, thats what I been reading in Moz for years ( pitty Matt could not confirm that still the case for 2014) But reading though the comments Michael Martinez of http://www.seo-theory.com/ pointed out that Mat says "...the last time I checked, was 2009, and back then -- uh, we might, for example, only have selected one of the links from a given page."
Technical SEO | | PaddyDisplays
Which would imply that is does not not mean it always the first link. Michael goes on to say "Back in 2008 when Rand WRONGLY claimed that Google was only counting the first link (I shared results of a test where it passed anchor text from TWO links on the same page)" then goes on to say " In practice the search engine sometimes skipped over links and took anchor text from a second or third link down the page." For me this is significant. I know people that have had "SEO experts" recommend that they should have a blog attached to there e-commence site and post blog posts (with no real interest for readers) with anchor text links to you landing pages. I thought that posting blog post just for anchor text link was a waste of time if you are already linking to the landing page with in a main navigation as google would see that link first. But if Michael is correct then these type of blog posts anchor text link blog posts would have value But who is' right Rand or Michael?0 -
When creating parent and child pages should key words be repeated in url and page title?
We are in the direct mail advertising business: PrintLabelAndMail.com Example: Parent:
Technical SEO | | JimDirectMailCoach
Postcard Direct Mail Children:
Postcard Mailings
Postcard Design
Postcard Samples
Postcard Pricing
Postcard Advantages should "postcard" be repeated in the URL and Page Title? and in this example should each of the 5 children link back directly to the parent or would it be better to "daisy chain" them using each as parent for the next?0 -
Trying to Optimize my site for one keyword any advice please
Hi, we are trying to optimize our site www.in2town.co.uk for the keyword of lifestyle magazine. We are having trouble with this. We were last year number one in google for the keyword and then the end of last year we went to position four and now we are on the bottom of the second page and we are not sure what is happening. here is the text view of the site http://webcache.googleusercontent.com/search?q=cache:5U281SBmDlUJ:www.in2town.co.uk/&hl=en&client=firefox-a&gl=uk&strip=1 I am just wondering if we need to do a better description of the lifestyle magazine at the top as i know it says you should have your keyword within the first 100 words Any help on trying to solve this problem and get the page back where it belongs will be great. I know we have a lot of text on the page so google maybe finding it hard to find out what keywords are what but the only keyword we are interested in this page is lifestyle magazine, in the near future we would be looking at including lifestyle news many thanks
Technical SEO | | ClaireH-1848860 -
How do I keep Google from crawling my PPC landing page?
Question, I don't want Google to catch my PPC landing pages, but I'm wondering if I make the page no-follow, no-index will it still crawl my landing page for quality score? Just to clarify I do want it to crawl the landing page to boost my quality score on PPC, but I do not want it to index it for SEO. Thanks 🙂
Technical SEO | | jhinchcliffe0 -
Similar Content vs Duplicate Content
We have articles written for how to setup pop3 and imap. The topics are technically different but the settings within those are very similar and thus the inital content was similar. SEOMoz reports these pages as duplicate content. It's not optimal for our users to have them merged into one page. What is the best way to handle similar content, while not getting tagged for duplicate content?
Technical SEO | | Izoox0