Seperate Pages for similar keywords from SEO standpoint
-
Should I create separate pages with unique URLS for very similar keywords. If the answer is yes - how do i ensure uniqueness of content?
For eg. Lets say the keywords in question are:-
send money to china
transfer money to china
money transfer to china
online money transfer to china.
Thanks.
-
There's a company called FutureSimple that does a good job of this in my opinion. Take a look at their pages for these two keywords:
"Online CRM Software" - http://bit.ly/xK3KZQ
"Web Based CRM Software" - http://bit.ly/yZaAow
That is a good way to handle two slightly different keywords, that mean the same thing, but both have enough search traffic and competition that you have to target both of them individually.
You'll note that they use a very similar page structure, but the images are different, and all of the text is different. If you use that method and all text and images are completely custom, then yes, I would create separate pages with unique URLs for each of those keywords that are fairly difficult.
For keywords that are more similar, such as "send money to Cina from the US" and "send money to China from the United States", then no, I would not create multiple pages. Use the method above for synonym terms with lots of traffic going to each keyword.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Doudle URLs without Canonical link and a change in keyword.: What are the effects on SEO?
I built my new website and i have two major worries. 1. My home page has two URLs. The one with a high PA though indexed by Google, is not submitted in the sitemap. I tried to place a canonical tag but the hosting service said it was impossible for me to place the canonical link. My concern is if the indexed page will be successfully optimized for SEO without it being submitted in the sitemap and what happens to the other URL for the same page which is also indexed and submitted in the sitemap? 2.I started my link building campaign for one of my pages. I acquired some good PA already for a particular keyword but later on discovered it will be very difficult for me to rank for the major keyword. I have decided to change the keyword. Will the acquired PA influence the SEO for the new keyword? I wish to know if i should dissolve the links to the page for the former keyword or should i maintain them and move forward with building links for the new keyword as well.
Technical SEO | | trevordocs0 -
How do I best optimize my on-page SEO for a magazine-style wordpress theme?
My Wordpress website is set up with a magazine style theme (Newspaper). Maybe that's the issue overall here. Questions: 1) Pages vs Categories vs Posts I currently have a category with a few dozen posts under it. The category page itself has a ~1000 word article on it. It paginates every 10 posts or so at the bottom, but most of the page is duplicate because it's only swapping out a few links. Should I instead make the "category" a page with the posts childed under it? What's the best way to go about that? 2) Canonical and Pagination I get errors about a ton of duplicate content for paginated categories and my author page (all posts are under the admin account, which has ~40 pages or so. Every page is just a list of posts and it bitches about duplicate Titles and Descriptions on every one of the paginated posts). Should I canonical these back to the root author? Same question regarding pagination for categories, assuming I'm not going to be switching them to Pages. 3) Home Page Links Right now my home page just shows a few links to the top posts of all time. After that, it shows the 5 newest posts. On the sidebar it lists a few random pages/posts. There are also a few "category listings" which just shows random posts relevant to that category. Do I want something more static/structured? The navbar does list most main content pages under their appropriate category, but the home page itself is pretty much dynamic.
Technical SEO | | searchspot0 -
Are image pages considered 'thin' content pages?
I am currently doing a site audit. The total number of pages on the website are around 400... 187 of them are image pages and coming up as 'zero' word count in Screaming Frog report. I needed to know if they will be considered 'thin' content by search engines? Should I include them as an issue? An answer would be most appreciated.
Technical SEO | | MTalhaImtiaz0 -
Joomla creating duplicate pages, then the duplicate page's canonical points to itself - help!
Using Joomla, every time I create an article a subsequent duplicate page is create, such as: /latest-news/218-image-stabilization-task-used-to-develop-robot-brain-interface and /component/content/article?id=218:image-stabilization-task-used-to-develop-robot-brain-interface The latter being the duplicate. This wouldn't be too much of a problem, but the canonical tag on the duplicate is pointing to itself.. creating mayhem in Moz and Webmaster tools. We have hundreds of duplicates across our website and I'm very concerned with the impact this is having on our SEO! I've tried plugins such as sh404SEF and Styleware extensions, however to no avail. Can anyone help or know of any plugins to fix the canonicals?
Technical SEO | | JamesPearce0 -
AJAX and SEO
Hello team, Need to bounce a question off the group. We have a site that uses the .NET AJAX tool kit to toggle tabs on a page. Each tab has content and the content is drawn on page load. In other words, the content is not from an AJAX call, it is there from the start. The content sits in DIV tags which the javascript toggles - that's all. My customer hired an "SEO Expert" who is telling them that this content is invisible to search engines. I strongly disagree and we're trying to come to a conclusion. I understand that content rendered async via an AJAX call would not be spidered, however just using the AJAX (Javascript) to switch tabs will not affect the spiders finding the content in the markup. Any thoughts?
Technical SEO | | ChrisInColorado0 -
Switchboard Tags - Multiple desktop pages pointing to one mobile page
I have recently started to implement switchboard tags to connect our mobile and desktop pages, and to ensure that our mobile pages show up in rankings for mobile users. Because our desktop site is much deeper in content than our mobile site, there are a number of desktop pages we would like to have point to one mobile page. However, with the switchboard tags, this poses a problem because it requires multiple rel=canonical tags to be placed on the one mobile page. I'm assuming this will either confuse the search engines, or they will choose to ignore the rel=canonical tag altogether. Any ideas on how to approach this situation other than creating an equivalent mobile version of every desktop page or implementing a user agent detection redirect?
Technical SEO | | JBlank0 -
Pintrest SEO
Has any testing been done to determine if Pintrest helps a website ranking?
Technical SEO | | StreetwiseReports0 -
Sending signals to Google to rank the correct page for a set of Keywords.
Hi All, Out of all our keywords their are 3 that are showing our home page in the serps rather than the specific product page URL on Google.co.za (Google.com ranks the correct URL) Im not sure why this is happening as most links built using the anchor text are pointing to the correct page. Why would google prefer ranking our home page on local search and rank the correct page on Google.com? (only 3 keywords have this problem) I have tried to correct this by creating links from strong internal pages with anchor text pointing to the correct URL. I have also concentrated on building links from .co.za domains using the anchor text and correct URL but to no avail. It has been 2 weeks now, since i tried to sort it out, but im not sure what else i can do to tell Google to rank the correct page. Any ideas? Regards Greg
Technical SEO | | AndreVanKets0