How do we get individual products to rank ?
-
Hi,
We have a site that sells music and we have been researching SEO and things we can do to help SERPs. We have started on link building and have added links to the footer of our page
We have friendly urls, meta tag description added to all products.
My question is, Yes we can work on getting keywords to rank better in google, one of ours being buy cds. But when it comes to individual products these keywords and results are useless if people are searching for a CD by artist or title which most do as they know what they are looking for. How do i get better results for all these unique products ?
One or more of our competitors constantly show up in first few results for nearly any CD search by artist or title, yet we cant seem to get anywhere near this type of result ?
Thanks
Chris
-
Chris,
You can focus on developing unique content around each product. You can provide "staff reviews" for each one, and encourage users to leave reviews to keep updating the page with new content. Also re-visit the content when any news about the CD comes up (say an artist wins a grammy for that CD) you can use that to build new content. If you provide great content like this people will share it and link to it.
You mentioned you are building links, are you building links to these products also?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords for product title
Hi, I am trying set the product title for my product that I sell online, I have more than 300 products, I am now doing keywords research, any suggestion of the monthly search volume I should aim for each keyword? I just started and selling engagement rings
Intermediate & Advanced SEO | | up8772910 -
Website Ranks and gets de indexed ??
Hi My website is almost 3-4 months old . Whats strange is that as soon as it get Crawled it ranks for few terms for 1-2 days and all of a sudden gets de Indexed for these same terms or Rank drops like drops from page 5 to page 10 . Nothing shows up in Webmater tools under Manual Action . Assuming its a Algorithmic penalty, How to deal with this kind of stuff. Should I stop working on this site all together ? Or assuming its a New website, google does not want it to rank for medium or high volume keywords ? What keywords I am after have 300 -2k searches per month .
Intermediate & Advanced SEO | | aus00070 -
SEO: Can you rank Amazon product Pages ?
Hi Guys Just a general question about doing SEO for our product pages... We have a range of products on Amazon and wondered if it is worth build some good links to our product pages to get them ranked higher in Google ?? Is it easier to rank Amazon product pages ?? Thanks Guys G Gareth
Intermediate & Advanced SEO | | GAZ090 -
Blog home page and ranking
My question is in regards to ranking a blog under our domain www.xxx.co.uk/blog If we are targeting pc blog should the home page have some content in the side bar or somewhere that stays there contantly.
Intermediate & Advanced SEO | | BobAnderson0 -
Does having shorter URLs help with rankings?
Hello here.I own an e-commerce website (virtualsheetmusic.com), and some of our most important category pages have pretty long URLs. Here is an example: http://www.virtualsheetmusic.com/downloads/Indici/Violin.html I am evaluating the possibility to shorten URLs like the above to something like: http://www.virtualsheetmusic.com/violin/ But since it is going to pretty hard and time consuming (considering the custom system we have in place on that site), I am trying to find out if it really matters and worth doing it from a SEO stand point. I am aware that from a user prospective shorter URLs are preferable, and we plan to pursue a better URL architecture on our website in the near future just for that, but this question, at the moment, should be strictly related to SEO. Any thoughts on this topic are very welcome!
Intermediate & Advanced SEO | | fablau0 -
Trouble ranking
I have a site that got messed over pretty hard by a BigCommerce issue. They used to rank but then Big Commerce had a glitch that set every page on the site to a https which was auto set, by their system, to not be indexed. This caused the entire site to go missing. It was then fixed by me, only to have the same glitch happen again. I again fixed it, and BigCommerce released a patch to resolve the issue. They admitted blame to my client and said it can take a while to resolve. It has been a few months now, and google is slowly recrawling the site. It has about half the pages indexed. The pages that are indexed do not rank at all. I was wondering if you guys see any major flags that would cause this or if it is still related to the big commerce glitch. link
Intermediate & Advanced SEO | | Atomicx0 -
Interesting PAGE RANK flow
I have a website with PR2 at the home page. In the top menu, i have a link to 4 different pages. All but one have PR1. The only difference is that the page that doesn't have the PR1, is a page where the content has been loaded using Ajax. This page says "Without qualify" Strange or logical?
Intermediate & Advanced SEO | | Barbio0 -
Aggressive Loss in Rankings
I recently launched a website and used local directories, web directories and guest blogging as a means of getting links to the site. Within 60 days the site was ranking on the first page for a highly competitive keyword. It was hovering on the first page for about two weeks before it plummeted in ranking to near 200. I am not finding any crawl errors or duplicate content issues on the site. Could my links have caused this massive decrease in rankings?
Intermediate & Advanced SEO | | mj7750
