Drastic rankings drop

[vijayvasu]

SOS SEOMozzers

hello all. I woke up this morning to find out our rankings for two main keywords:

1. internet marketing firm
2. marketing firm

dropped from being #8 on google to not being invthe top 50.

last week we upgraded the site to HTML5 . We checked the on page via pro tools and everthing seemed fine.

We checked Google  analytics ( traffic was beginning to fall) and we checked webmaster tools - ( there were not critical issues etc)

So now i am bewildered as to what possible happened to wipe us of the search.

Please can you help  - the site is www.gunshotdigital.com

[vijayvasu]

it turns out the domain name servers etc were messed about with when we upgraded to HTML5 for some reason. We fixed it now and its all good but taking time for the change over obviously.

Thank you for connectin with me Keri - i really appreciate it.

Best wishes,

Vijay

[vijayvasu]

it turns out the domain name servers etc were messed about with when we upgraded to HTML5 for some reason. We fixed it now and its all good but taking time for the change over obviously.

Thank you for connectin with me i appreciate it Omarzee

Best wishes,

Vijay

[vijayvasu]

it turns out the domain name servers etc were messed about with when we upgraded to HTML5 for some reason. We fixed it now and its all good but taking time for the change over obviously.

Thank you for connectin with me and helping Robert. I appreciate it.

Best wishes,

Vijay

[vijayvasu]

pl could you tell me who you are talking abut? Thank you.

Also it turns out the domain name servers etc were messed about with when we upgraded to HTML5 for some reason. We fixed it now and its all good but taking time for the change over obviously.

Thank you for connectin with me Journey man.

Best wishes,

Vijay

[RobertFisher]

Vijay

First and most importantly is you have a huge problem with page load times. Huge. 
In YSlow you are grading out at a D. I have attached an image as the problems are too numerous to list. Your issue is because on home page you are close to timing out and on others you are not resolving at all. As I ran test, it was taking your Vimeo feed a loooonnnngggg time in the test. Don't know if that is part of problem or not. 
Given the issues and the title tags, etc. I don't see how you were ranking that highly. With a page load time of at least 10 seconds, you are not going to rank.

You need to add expires headers, need to move java script to the bottom of page, need a CDN, need to get rid of all the cookies, etc.

Even after the site was cached on my machine (new macpro 17 with solid state drive, 16 gigs of sdram, etc) it took over 8 seconds to load. This is the problem.

Keri had a great suggestion with checking in the main browsers for compatibility. I noticed in Chrome the video got to where it was hesitating a lot but not in firefox.

Another thought is since this in on a WP platform, did you by any chance change anything in the coding on the theme? Can't think of other reasons for page load problem and the absence of pages all together. I know that the only url I got to resolve was the home page.

Hope it helps.

rGlRy.png

[SeattleOrganicSEO]

By the way, it looks like you have an SEO consultant on staff.  I just clicked on the gal who talks about SEO at your firm.  How about asking her?

[SeattleOrganicSEO]

I'd have to agree with Keri on the feel of where I'm landing when going to the site.  I thought it was a commercial for givenchy as well.

It's a beautiful site though.  I was considering revamping my personal site to be something like this.

If there's any manual raters who got a hold of it, maybe that's why they de-ranked you if they got the same feel as Keri and I did.

When I do a source check on the meta description, I see:

name="description" content="" />

i.e., nothing.  I'm a little surprised you were #8 with this and a title of:

<title></span><span>Gunshot Digital | Gunshot Digital</title>

I looked at your backlinks and it makes sense why you were ranking now.  But maybe a bunch of your on page got screwed up from your new site?  Take some time going through all of the on page factors and make sure they're all o.k.

I thought the recent change in the algo was about ads showing up towards the top and the stuff above the fold not matching search queries were punishing 1% of the sites.  This just seems like a) not matching search intent at first glance and b) on page elements getting screwed up, but I only spent a few minutes looking.

[KeriMorgret]

Hi Vjay,

You might do a site:gunshotdigital.com in Google. There's a bunch of pages that are indexed and not resolving / timing out. If I go to the blog page, then try to go to About, I get a page not found. I'm having a hard time finding any content on your site when I go in through the main page, and the site is slow to load. Have you crawled the page as Googlebot (via Google Webmaster Tools) to make sure the site is crawlable?

The meta description that Google shows when I do the site: command includes Very Irresistible Givenchy. I don't get the sense that I've landed on a page that has anything to do with an internet marketing firm, I get the sense that I've landed on a movie trailer or something, then I figure out it's a perfume ad.

In the source code I'm seeing some text for the search engines, but I'm not seeing anything as a user. Have you checked your site in a variety of browsers to make sure it acts as expected? Have you put in redirects from the old site? Have you made sure the title tags and meta descriptions are correct? Have you reviewed your robots.txt for the platform you're using?

[omarzee]

I've noticed a significant drop in some of my sites as well. I think it's because of a recent Google algo update (has happened in the last week to week and a half) and a even more recent data refresh. It's affected a lot of webmasters I know, some positive, more negative.