Link Anchor Text
-
As I keep studing SEO I reach to the conclusion that the Anchor Text from other site is crucial to get more positive results for our website and for the link-building strategy.
My question is - Is it better to have an Anchor Text to my main link our should I ask for a determine targeted keyword?
Tks in advance!
Pedro M Pereira
-
Ok, tks Jon
-
There's usually more to it. Links are just one part of the algorithm; although probably the biggest piece of the pie, there are so many contributing factors that it would be difficult to pin point which metric is the reason that specific site is winning (and in most cases, if not all, it's more than just one metric).
Sorry I can't answer it, but that's the question so many website owners & SEOs have: "Why is that site ranking above mine?". It's never an easy question to answer :).
-
Hello Andy,
Tks for the response!
One question thow. How the hell did you detected that carglass as all the better keywords (I actually analyse it and they are in facto with 10 major keywords in 1º place in google.pt)? :))) Give me your light :))
Tks in advance!
Pedro M Pereira
-
Hello Jon,
Awesome response. Clear and objective. I got it now
One more question thow. In those 2 sites www.expressglass.pt and www.carglass.pt that I mention before the www.carglass.pt that as less links have all main keywords of the business area ranked in 1º place in google.pt but in the anchor text they only have their link. How come they are getting all the keywords in 1º positions?
Tks in advance!
Pedro Pereira
-
It would probably be best to focus on one, rather than two. I'd recommend 301-redirecting one domain to the other. Then you capture all that authority and relevance in one place. Since there are more root domains pointing to www.carglass.pt and they are almost the same authority, redirecting www.expressglass.pt to www.carglass.pt would probably be your best bet, since you have better keywords in the www.carglass.pt domain and then you can more easily rank for more competitive/valuable terms.
-
OK Gotcha!
Links accomplish two things. The first is authority, and the second is relevance. The authority comes from the trust & authority of the linking site, and the relevance comes from the anchor text and the co-citation (co-citations means the content/links around that specific link you're getting).
So, anchor text influences relevance. If you're both trying to rank for the term Glass, and one has no links with the word "Glass" in any of them, while the author has a few links with the anchor text of "Glass", then the second will be deemed more relevant to the search, therefore ranking above the other. At the same time, if you abuse the anchor text property, by for example having every single one of your links having the exact phrase of "Glass", then Google will find it manipulative and lessen the authority of these links.
So, in conclusion, anchor text plays the role of relevancy.
-
Hello Jon,
Im making a analyse beteween 2 sites:
www.expressglass.pt and www.carglass.pt
In the link analyses of SEOmoz of this two websites I can detect more links to www.expressglass.pt compared to www.carglass.pt. However you see the the Anchor text of the links of the expressglass site and most of them are without an anchor text. Does this influence the link-building? Whats the role of the anchor text?
Tks in advance!
-
You're going to have to clarify Pedro, I don't exactly know what you're asking :(. Sorry!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Location Links in Footer
Our business is in 10 cities. We offer identical services in each city, there's absolutely nothing different about the services we offer based on location. We have a contact page for each city with a bit of unique content (phone, address, photo of city, list of counties we service). It really would be a grey area to create subsites for each city and try to rewrite the service description content 10 times. However, we want to improve organic results. We of course have Google Places listings for each city. From an on-page SEO perspective, wouldn't it only have the possibility of benefiting, not hurting local SEO but add the city name linked to that city's contact page in the footer? I've seen arguments against it, and could see maybe if you were in like 50 cities instead of 10, but is there really any observed downside to doing that in the footer for every page? We can't title the difference service pages with the city name in the headings or page title, so at least we'd have anchor text in the footer.
Intermediate & Advanced SEO | | Wizkids9640 -
Should you bother disallowing low quality links with brand/non-commercial anchor text?
Hi Guys, Doing a link audit and have come across lots of low quality web directories pointing to the website. Most of the anchor text of these directories are the websites URL and not comercial/keyword focused anchor text. So if thats the case should we even bother doing a link removal request via google webmaster tools for these links, as the anchor text is non-commercial? Cheers.
Intermediate & Advanced SEO | | spyaccounts140 -
Google WMT/search console: Thousands of "Links to your site" even only one back-link from a website.
Hi, I can see in my search console that a website giving thousands of links to my site where hardly only one back-link from one of their page to our page. Why this is happening? Here is screenshot: http://imgur.com/a/VleUf
Intermediate & Advanced SEO | | vtmoz0 -
What is future of Link building ? Any link building experts Here ?
Hey Everyone, its Muhammad Umair Ghufran I have one question about Link Building ? As my Knowledge Google Love the Quality content but Link building rank some low quality website Right ? So, what is the future of link building ; please explain indeep with complete reference for better understanding Thanks Regards: Muhammad Umair Ghufran
Intermediate & Advanced SEO | | muhammadumairghufran0 -
How hard would it be to take a well-linked site, completely change the subject matter & still retain link authority?
So, this would be taking a domain with a domain authority of 50 (200 root domains, 3500 total links) and, for fictitious example, going from a subject matter like "Online Deals" to "The History Of Dentistry"... just totally unrelated new subject for the old/re-purposed domain. The old content goes away entirely. The domain name itself is a super vague .com name and has no exact match to anything either way. I'm wondering, if the DNS changed to different servers, it went from 1000 pages to a blog, ownership/contacts stayed the same, the missing pages were 301'd to the homepage, how would that fare in Google for the new homepage focus and over what time frame? Assume the new terms are a reasonable match to the old domain authority and compete U.S.-wide... not local or international. Bonus points for answers from folks who have actually done this. Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Is this link being indexed?
link text Deadline: Monday, Sep 30, 2013 link text I appreciate the help guys!
Intermediate & Advanced SEO | | jameswalkerson0 -
Sculpting anchor text percentage through disavow?
Hi there, should less-than-optimal links be preserved, if those links contribute to a more attractive anchor text percentage profile? I'm working on a client who spun a bunch of articles, using keyword word anchor text. No surprise, the strategy worked great up to the penguin update. About 90% of the client's links come from these spun articles. The other 10% of links are naturally occurring, quality links. Furthermore, these quality links are also keyword rich. Now, it occurs to me that if I remove / disavow the links coming from the spun articles, I'm left with the 10% of quality, anchor text rich links. I'm concerned that Google will see this percentage as too high, and lower the rank. Furthermore, I have a vague memory of watching some YouTube video, where an ex-Googler says that your brand name should be about 60% of your anchor text, and everything else lower. Finally, when I examine the anchor text in links coming into the ranking sites, they have 5-15% anchor text density on their keywords. So, I feel a bit of a contradiction: I should clean up all of the crappy links from the spun articles, but then that risks having only the keyword rich anchor text links active? Therefore, I'm considering leaving some of the crappy links active on non-relevant keyword text, such as the good 'ol "click here" link. Also, before answering this, I can already predict some of the answers on philosophical grounds: those crappy links from spun articles are not natural and garbage, so get rid of them. Fair enough, but I'm also interested in an answer on only the dimension of what will produce the highest rank for my client?
Intermediate & Advanced SEO | | ExploreConsulting0 -
How to ping the links
When i do link building for my website, how can i let the search engines know about that. is there any way of pinging?
Intermediate & Advanced SEO | | raybiswa0