Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Building backlinks for a newspaper site?
-
Anyone have tips on building links to a newspaper site? I am looking for a strategy to create links to a news site beyond building one link at a time. We have so much content that is constantly updated that it would be impossible to do this one page at a time.
-
Jon,
Here's a couple of ideas for you - none of which will actually save you the hard work that is link building.
Is all your content visible or is some of it hidden behind a subscribers firewall? If all your content is visible make check to see if your CMS has SEO functions and that your editors or "online content" folks know how to handle the on page aspects of the news story - good title tag, SEO relevant headline, etc.
Your best stories to generate links are going to be positive pieces on local business or organizations. You'll have to request these links - contact the business and offer to provide them with the html link. Organizations will be glad to have been featured and it will raise their credibility to link to a story in the local newspaper.
Your newspaper probably puts out some guides - like the Spring Wedding Guide or Annual Guide on Senior Citizens. Be sure you aggregate this content online and request links from advertisers and anyone who may have been featured in the product that has a website.
List your site on local directories pointing to specific sections - classifieds, for example.
Your newspaper no doubt ranks very high for "news" and "newspaper" on all local searches - but maybe not for Real Estate, or Weddings or Pets. Find sites that compliment this content and request links with the right anchor text.
You've got an awesome problem - every site should have so much new, quality content developed everyday!\
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink builder (Professional)
If I wanted to hire a professional person to build high quality backlinks for me, where would I look? I'm asking here because I'd rather go on the recommendation of other businesses owners, than a google search. Does anyone have a person that they can recommend? It's for an insurance agency in Texas. Many thanks
Link Building | | laurentjb2 -
Web 2.0 Backlinks
Hi Normal Web 2.0 websites like Wordpress.com, blogger.com have very High DA and PA. But when we create a subdomain, DA and PA falls to 1 as Google treats subdomain as new websites. Does it make any sense then to get backlinks from web 2.0 websites? will it help in Google rankings?
Link Building | | aliasgarbabat1234567890 -
Link Building for Charities?
Hello there! I'd like to get some advice/tips about link building for charities. I am doing an internship on SEO in a charity in London and I have Moz Pro to work with. So, I have to work on the links building but I don't know how to start, what value I can offer, etc . Thanks! 🙂
Link Building | | Ignacio.Puglisi3 -
Do citations count as backlinks?
Hello, So I may have a simple question- do citations such as yp and manta for an example count as backlinks? So if they do, would this be a natural link so good for seo? or a citation where it may be a backlink, but not very helpful for seo backlink profile? Thank you to all
Link Building | | Berner0 -
Why do we need proxy to so Backlinks?
Does Google knows the IP addresses that the backlinks are created from? if i create 200 backlinks for my site without proxies will google ban my site because it will look like i a the one who create all the backlinks? May i ask how many proxies do you guys need to create around 200 backlinks per day? If i already use the proxies today Can i use the same set of proxies to create backlinks tomorrow? THanks
Link Building | | locoto00071 -
Link Building Ideas?
Hi everyone, I am currently working on a site where people can buy mail-order bagels, i.e. the bagels are shipped via postal mail. It's a good alternative for places that have no good bagel stores nearby, especially in small, rural towns. I am about to launch a link-building campaign for the website, but am a little stuck as to where to begin. My first thought was guest posting, but it seems like the vast majority of food blog owners are very protective of their blogs and rarely, if ever, allow guest posts. I also thought about doing sponsored reviews (i.e. sending mommy bloggers free samples in exchange for a review), but that's essentially a paid link, i.e. a no-no. There are of course generic web directories, but those only get you so far, and article marketing is out of the question (too spammy). Was hoping I might be able to bounce off some ideas off of you all. Any thoughts? Thank you in advance for whatever tips/ideas you might be able to share 🙂 Lukas
Link Building | | TampaSEO0 -
Linking strategy between my own sites
Hi, I have one main site, let's call it food.com I also have 10 smaller sites, let's call them mexicanfood.com, indianfood.com, italianfood.com etc food.com is on its own separate dedicated server the 10 smaller sites are all on a shared IP in hostgator I don't want Google to think that I have created the 10 sites for only purpose of creating links to each other. So, would you recommend that all those 10 sites link to each other? or should there be no interlinking within those 10 same IP domains? What about linking from those 10 sites to my main site? How should I structure my own backlinks not to get penalized by Google ?
Link Building | | limens0 -
Press Release Sites for Backlinks
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
Link Building | | damon12121