Keywords Best Practices for On-Page Optimization
-
Hi guys,
we've successfully optimized our home page such that it receives a Grade A for 3 completely different, high traffic keywords. Looking forward to seeing the results!
The keywords in question were identified by using the monthly searches reported from the Google Keyword Tool.
For one of the keywords, the Google Keyword Tool differentiates between what I thought would be seen as being the same. For example, let's say Google reports these three keywords as high traffic keywords:
tea cup
tea cups
the tea cupUsing the On-Page Report Card, we get a Grade A for 'tea cup', but we get an F for the other 2 terms!
I thought Google searches didn't really care about the plural form or adding the word 'the' in front.
How should we interpret the result from the On-Page Report Card for the plural form of the keyword and with the word 'the' added in front?
Would you track all 3 instances of the keyword independtly in your campaign, or would you just track 'tea cup'?
Thanks!
-
Hi yacpro13,
There have been questions on a similar note in the Q&A before if you have a look here and here.
Basically the long and short of things is that yes, they are two completely different terms. There is evidence that adding a plural to something for example actually implies changes in what the searcher was looking for and therefore it's arguably appropriate that different content appear.
While this is a huge pain, you want to make sure that you are targeting a term that you think is appropriate. Out of the tea cup, teacups and teacup, which one of these has the current SERP that is around what you're looking for? Have a think about what people would search for and focus on the big SERPs, not the little ones on the side.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Volume for a Keyword
I assume this questions has probably been covered many times, if so I am sorry for asking it again, for whatever reason, I am not finding the answer I require, so I would appreciate some help. I would like to know the search volume for a keyword. I remember I used to get this information on Google Adwords account, it no longer displays it the same. I want to know if Moz or even Google for that matter provide this tool in a simple way. So if I entered a keyword, I would get the volume of searches Globally as well as locally either on a per month or a per day basis and it would be broken down as exact match or broad etc. This was a great feature before. I would love to access the same thing again. Thanks you.
Moz Pro | | RyanShahed0 -
Search Volume in Keyword Rankings Page
Is there a way to show search volumes for keywords in the Keyword Rankings tab page? A lot of times keywords we are ranking for are added to our campaign, and it would be very useful to see the search volumes within that grid. That way we could sort by the search volume and determine which keywords are worth targeting and optimizing for. I've had this ability with other software in the past and would be a great option for either Moz Pro version or the new Beta that is coming out. Which I'm still waiting for my invite BTW:)
Moz Pro | | agencypromogroup0 -
Help me to know why are all pages not being tracked by the Moz tool for on-page optimization reports?
The On-page Optimization report that the Moz tool shows, is not tracking all the pages from my website. I know this because it isn't showing a ranking for all pages on my website. Is there a particular reason why this is happening? It is important for me to know details of all pages, else it does not give me a comprehensive picture of what's going on in SEO.
Moz Pro | | jslusser0 -
What is the best way to set up my seomoz campaign with multiple landing pages
I have 30 geo targeted landing pages under the same domain. So i want to track geo targeting keywords for each landing page. given this what is the best way to use seomoz and how do i set up and structure? example of landing page structure san francisco is - http://www.relationshipcounselingcenter.org nyc is - http://www.relationshipcounselingcenter.org/new-york-city-nyc-marriage-couples-therapy/ dc- http://www.relationshipcounselingcenter.org/washington-dc-marriage-couples-therapy/ etc Much thanks I'm a newbie to seomoz tools
Moz Pro | | sevin0 -
Seomoz keyword research
Hi, does seomoz have keyword research tool? or any plan to have one in near future?
Moz Pro | | imsameer0 -
How to rank each page correctly in the search engines
Hello everyone, I am new to SEOmoz and SEO in general. I am trying to wrap my head around everything and one of the issues I am having trouble grasping is how each individual page on our website plays into ranking for certain keywords. I will explain in more detail below: 1.) We are not a blog, we have a pretty static website. 2.) We can add as many pages to our website as needed (for SEO purposes) 3.) Our site is fairly small, about 25 pages on the website. Now with that information above, here are our main questions & concerns: 1.) What is the best way to rank in the search engines for 50 of our best converting keywords with only 25 pages on our website? 2.) We have 2-3 competitors that rank in positions 1-3 for about 30 of our keywords we are trying to rank for. But no matter what you type in, for example, "cars" "buy cars" "buy a car online" "truck prices" etc, the results that the search engines display our their homepages. Not the other pages on their websites that actually rank for each one of those individual keywords. Is this normal? That is something that we would like for our rankings to do if we have any control over it. 3.) Should each page try to rank for a unique individual keyword? For example, when using the SEOmoz On-page Optimization tool, should I try ranking 2 pages for "buy cars online" or just 1 page? Say my homepage has an "A" grade for the keyword, "buy cars online" but so does my second page on my website. Are these pages essentially competing with each other? Or will the search engines pick their favorite page and display the one they like the best? Any help is greatly appreciated and I look forward to getting this cleared up. Thanks
Moz Pro | | threebiz0 -
Best Practices for having Social Profiles indexed
There has been a lot of talk lately around social profiles potentially improving your brand as well as search. What I'd like to know is the best practices for getting those social profiles crawled and indexed so they actually provide a good link to my site. I'm also wondering what the difference between what Linkscape sees and what Google sees and when I'm looking at Open Site Explorer's rankings on one of those social profiles how can I be sure that Google sees it the same way. I ask this because a lot of these profiles are not well internally linked to. An example is about.me, it's a potentially great link, but it's essentially an island, and even after dropping a couple Twitter links to my profile, Open Site Explorer shows and Page Authority of 1, and it's not even indexed with Google. What I did last night was put a link to my about.me, flickr and wedding wire in my Connect menu drop down on my site to get that crawled hopefully soon. Are there other methods of getting those crawled and indexed so it starts passing some juice?
Moz Pro | | WilliamBay
What do you guys do?0 -
Keywords in front of the title element and on page keyword optimization
After running one of my landing pages through the SEOmoz on-page keyword optimization tool, I see that my keywords are 13 characters from the front of the title. My page is already receiving an A letter grade. The 13 characters in front of my keyword phrase are not vital, but they related to the keyword phrase. Is it that important that I drop the related word, in order to get my keyword phrase to start at the front?
Moz Pro | | Ticket_King0