Should we use "and" or "&"?
-
Our client has an ampersand in their brand name. The logo has "&", their url is spelled out. I'm trying to get them to standardize the use of the name for directories/listings. Should we use "and" or "&"?
-
I'd go for &.
I optimized a page for "Canada & New England Cruises" some years back. The results were:
canada and new england cruises = 24th of 6,300,000 results canada & new england cruises = 32nd of 7,660,000 results
This indicates to me that Google probably knows the difference.
-
Greetings VernonMack, Thanks for coming to Q&A with your question. I'm the Local SEO Associate here in the forum. Your question is a good one and, happily, the answer here is simple. You need to use whatever your legal business name is. If your DBA uses ampersand, then consistently use this to describe your business on your website, local listings and elsewhere. If it uses and, then use that. Be consistent and you will be fine.
-
and = & (much of a muchness really)
I'd go with "&" i the directories if that's what's in the logo so consumers get familiar / see consistency with the brand - also it's shorter
-
Use at&t or at t (including spacing).
Let's refer to the At&t example
If you use "&" google will still read it as att or at&t however if you include "and" then this becomes a totally different term.
So try with spacing or &
Hope this helps,
Vahe
-
Hi Woj. Thanks for the reply. Looks like my first question was unclear. URL is already established. Please see clarification note to Francisco above.
-
Thanks, Francisco. I need to use one or the other. i.e. "Heating & Air" or "Heating and Air" because HeatingAir would not be right.
To clarify, I am trying to determine the best way to add the client's NAME (not url) to listings/directories. I was just noting that the url is already ...heatingandair.com.
-
The "&" character is typically reserved for the querystring portion of the URL
I'd avoid using "and" or "&" in url's except for in the TLD if it's critical for the brand
Also, another tip.. if you use "and", make sure it doesn't get confused with the surrounding words, e.g.
- camelandhorse.com may be read as "came land horse" or "camel and horse"
(sorry, no real-word example came mind lol - except for the old expertsexchange.com URL)
-
I would probably use AT&T's example (ATT). I believe Matt Cutts said the & is looked at as a character. I tried going straight to at&t.com and it sent me to a SERP. Using the word "and" in the domain sounds weird to me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"nofollow" vs. "no follow"
Does anyone know if it is problematic to have a space between the "no" and the "follow"? I just discovered our CMS has been inserting a space and am trying to understand if it the reason why something that we were trying to keep from being indexed has become indexed.
Technical SEO | | LivDetrick0 -
Optimal use of keywords in header tag
what does optimal use of keywords in header tag actually mean given you indicate this as hurting seo factor?
Technical SEO | | Serg1550 -
How to use icons for iOS, Android & windows home screens?
Hello All, Which are the latest icons' dimensions for IOS, Andorid and windows home screens? Can you please guide me and way form implementing it? Thanks!
Technical SEO | | Johny123450 -
Google not using redirect
We have a GEO-IP redirect in place for our domain, so that users are pointed to the subfolder relevant for their region, e.g: Visit example.com from the UK and you will be redirected to example.com/uk This works fine when you manually type the domain into your browser, however if you search for the site and come to example.com, you end up at example.com I didn't think this was too much of an issue but our subfolders /uk and /au are not getting ranked at all in Google, even for branded keywords. I'm wondering if the fact that Google isn't picking up the redirect means that the pages aren't being indexed properly? Conversely our US region (example.com/us) is being ranked well. Has anyone encountered a similar issue?
Technical SEO | | ahyde0 -
"Items 1 - 24 of 75" Appearing in Meta Description - How Do I Remove It?
Hey guys, I've noticed that the item count is appearing at the beginning of the meta description for our brand pages, e.g. "Items 1 - 24 of 75 -". The issue I have with this is that it reduces the character limit (due to truncation), consequently leaving me with little room to play with to include more useful information. Is there a way to remove this? Cheers, A
Technical SEO | | RobTucker0 -
"Extremely high number of URLs" warning for robots.txt blocked pages
I have a section of my site that is exclusively for tracking redirects for paid ads. All URLs under this path do a 302 redirect through our ad tracking system: http://www.mysite.com/trackingredirect/blue-widgets?ad_id=1234567 --302--> http://www.mysite.com/blue-widgets This path of the site is blocked by our robots.txt, and none of the pages show up for a site: search. User-agent: * Disallow: /trackingredirect However, I keep receiving messages in Google Webmaster Tools about an "extremely high number of URLs", and the URLs listed are in my redirect directory, which is ostensibly not indexed. If not by robots.txt, how can I keep Googlebot from wasting crawl time on these millions of /trackingredirect/ links?
Technical SEO | | EhrenReilly0 -
Mobile Site & SEO
If i create a mobile site for a client will google crawl that site for mobile results or will it effect my rankings. My guess is no, just want to make sure. Obviously code will be different.
Technical SEO | | waqid0 -
Different levels of PA without "www"?
Hello Guy´s! The last days I have been surprised to see that the levels of PA, mR, and mT vary when it is or not the "www" in the URL: 1. http://patagonline.com/viajes-argentina 2. http://www.patagonline.com/viajes-argentina Both URL's correspond to the keyword "viajes Argentina" our incoming links... In this case, it´s convenient to do a 301redirect from URL 1 to 2? Thanks a lot for your help!!
Technical SEO | | maty0