Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your business shine with Listings AI
      Moz Local

      Let your business shine with Listings AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Should we use "and" or "&"?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Should we use "and" or "&"?

    Technical SEO
    6
    9
    4237
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • vernonmack
      vernonmack last edited by

      Our client has an ampersand in their brand name.  The logo has "&", their url is spelled out.  I'm trying to get them to standardize the use of the name for directories/listings.  Should we use "and" or "&"?

      1 Reply Last reply Reply Quote 0
      • IPROdigital
        IPROdigital last edited by

        I'd go for &.

        I optimized a page for "Canada & New England Cruises" some years back. The results were:

        canada and new england cruises = 24th of 6,300,000 results canada & new england cruises = 32nd of 7,660,000 results

        This indicates to me that Google probably knows the difference.

        1 Reply Last reply Reply Quote 0
        • MiriamEllis
          MiriamEllis Subject Expert last edited by

          Greetings VernonMack, Thanks for coming to Q&A with your question. I'm the Local SEO Associate here in the forum. Your question is a good one and, happily, the answer here is simple. You need to use whatever your legal business name is. If your DBA uses ampersand, then consistently use this to describe your business on your website, local listings and elsewhere. If it uses and, then use that. Be consistent and you will be fine.

          1 Reply Last reply Reply Quote 1
          • wojkwasi
            wojkwasi @vernonmack last edited by

            and = & (much of a muchness really)

            I'd go with "&" i the directories if that's what's in the logo so consumers get familiar / see consistency with the brand - also it's shorter 😉

            1 Reply Last reply Reply Quote 1
            • Vahe.Arabian
              Vahe.Arabian last edited by

              Use at&t or at t (including spacing).

              Let's refer to the At&t example

              If you use "&" google will still read it as att or at&t however if you include "and" then this becomes a totally different term.

              So try with spacing or &

              Hope this helps,

              Vahe

              1 Reply Last reply Reply Quote 0
              • vernonmack
                vernonmack @wojkwasi last edited by

                Hi Woj.  Thanks for the reply.  Looks like my first question was unclear.  URL is already established.  Please see clarification note to Francisco above.

                wojkwasi 1 Reply Last reply Reply Quote 0
                • vernonmack
                  vernonmack @Francisco_Meza last edited by

                  Thanks, Francisco.  I need to use one or the other.  i.e.  "Heating & Air" or "Heating and Air" because HeatingAir would not be right.

                  To clarify, I am trying to determine the best way to add the client's NAME (not url) to listings/directories.  I was just noting that the url is already ...heatingandair.com.

                  1 Reply Last reply Reply Quote 0
                  • wojkwasi
                    wojkwasi last edited by

                    The "&" character is typically reserved for the querystring portion of the URL

                    I'd avoid using "and" or "&" in url's except for in the TLD if it's critical for the brand

                    Also, another tip.. if you use "and", make sure it doesn't get confused with the surrounding words, e.g.

                    • camelandhorse.com may be read as "came land horse" or "camel and horse"

                    (sorry, no real-word example came mind lol - except for the old expertsexchange.com URL)

                    vernonmack 1 Reply Last reply Reply Quote 0
                    • Francisco_Meza
                      Francisco_Meza last edited by

                      I would probably use AT&T's example (ATT). I believe Matt Cutts said the & is looked at as a character. I tried going straight to at&t.com and it sent me to a SERP. Using the word "and" in the domain sounds weird to me.

                      vernonmack 1 Reply Last reply Reply Quote 0
                      • 1 / 1
                      • First post
                        Last post

                      Got a burning SEO question?

                      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                      Start my free trial


                      Browse Questions

                      Explore more categories

                      • Moz Tools

                        Chat with the community about the Moz tools.

                      • SEO Tactics

                        Discuss the SEO process with fellow marketers

                      • Community

                        Discuss industry events, jobs, and news!

                      • Digital Marketing

                        Chat about tactics outside of SEO

                      • Research & Trends

                        Dive into research and trends in the search industry.

                      • Support

                        Connect on product support and feature requests.

                      • See all categories

                      Related Questions

                      • AdenaSEO

                        Link rel="prev" AND canonical

                        Hi guys, When you have several tabs on your website with products, you can most likely navigate to page 2, 3, 4 etc...
                        You can add the link rel="prev" and link rel="next" tags to make sure that 1 page get's indexed / ranked by Google. am I correct? However this still means that all the pages can get indexed, right? For example a webshop makes use of the link rel="prev" and ="next" tags. In the Google results page though, all the seperate tabs pages are still visible/indexed..
                        http://www.domain.nl/watches/?tab=1
                        http://www.domain.nl/watches/?tab=24
                        http://www.domain.nl/watches/?tab=19
                        etc..... Can we prevent this, and make sure only the main page get's indexed and ranked,  by adding a canonical link on every 'tab page' to the main page --> www.domain.nl/watches/ I hope I explained it well and I'm looking forward to hearing from you. Regards, Tom

                        Technical SEO | | AdenaSEO
                        1
                      • JDatSB

                        Does using data-href="" work more effectively than href="" rel="nofollow"?

                        I've been looking at some bigger enterprise sites and noticed some of them used HTML like this: <a <="" span="">data-href="http://www.otherodmain.com/" class="nofollow" rel="nofollow" target="_blank"></a> <a <="" span="">Instead of a regular href="" Does using data-href and some javascript help with shaping internal links, rather than just using a strict nofollow?</a>

                        Technical SEO | | JDatSB
                        0
                      • EugeneF

                        Use webmaster tools "change of address" when doing rel=canonical

                        We are doing a "soft migration" of a website.  (Actually it is a merger of two websites). We are doing cross site rel=canonical tags instead of 301's for the first 60-90 days.  These have been done on a page by page basis for an entire site.  Google states that a "change of address" should be done in webmaster tools for a site migration with 301's.   Should this also be done when we are doing this soft move?

                        Technical SEO | | EugeneF
                        0
                      • jfkorn

                        How valuable is content "hidden" behind a JavaScript dropdown really?

                        I've come across a method implemented by some SEO agencies to fill up pages with somehow relevant text and hide it behind a javascript dropdown. Does Google fall for such cheap tricks? You can see this method used on these pages for example (just scroll down to the bottom) - it's all in German, but you get the idea I guess: http://www.insider-boersenbrief.de/ http://www.deko-und-kerzenshop.de/ How is you experience with this way of adding content to a site? Do you think it is valuable or will it get penalised?

                        Technical SEO | | jfkorn
                        0
                      • slangdon

                        Google is Showing Website as "Untitled"

                        My freelance designer made some changes to my website and all of a sudden my homepage was showing the title I have in Dmoz. We thought maybe the NOODP tag was not correct, so we edited that a little and now the site is showing as "Untitled". The website is http://www.chemistrystore.com/. Of course he didn't save an old copy that we can revert to. That is a practice that will end. I have no idea why the title and description that we have set for the homepage is not showing in google when it previously was. Another weird thing that I noticed is that when I do ( site:chemistrystore.com ) in Google I get the https version of the site showing with the correct title and description. When I do ( site:www.chemistrystore.com ) in Google I don't have the hompage showing up from what I can tell, but there are 4,000+ pages to the site. My guess is that if it is showing up, it is showing up as "Untitled". My question is.... How can we get Google to start displaying the proper title and description again?

                        Technical SEO | | slangdon
                        0
                      • JasonDGreat

                        Why crawl error "title missing or empty" when there is already "title and meta desciption" in place?

                        I've been getting 73 "title missing or empty" warnings from SEOMOZ crawl diagnostic. This is weird as I've installed yoast wordpress seo plugin and all posts do have title and meta description. But why the results here.. can anyone explain what's happening? Thanks!! Here are some of the links that are listed with "title missing, empty". Almost all our blog posts were listed there. http://www.gan4hire.com/blog/2011/are-you-here-for-good/ http://www.gan4hire.com/blog/2011/are-you-socially-awkward/ MaeM3.png TLcD8.png

                        Technical SEO | | JasonDGreat
                        0
                      • BPIAnalytics

                        Does using parentheses affect the crawlers?

                        Quick question: if you using a parantheses around a keyword, do search bots still recognize the keyword?  Fox ex: Welcome to a website about the National Basketball Association (NBA). Will the bots recognize that I'm trying to optimize to NBA and not (NBA)?  Is this different for tags vs. actual body copy?

                        Technical SEO | | BPIAnalytics
                        2
                      • James77

                        Is using a Href in Div OK?

                        Hi, I was just wondering what your thoughts are on using a Href in a Div, which contains anchor text. We currently use the Href on the div, as opposed to just the anchor text as I want the whole div to be clickable as opposed to just the anchor text. So currently I have: Keword 1
                        Keyword 2 Is this perfectly fine to do it like this as opposed to using <a tags="" ???<br="">I suppose there are various alternatives - if you must use the</a><a tag="" like:<="" p=""></a> <a tag="" like:<="" p=""></a> Keword 1
                        Keyword 2 However I would assume a search engine is smart enought to know its the same thing??? Thanks

                        Technical SEO | | James77
                        0

                      Get started with Moz Pro!

                      Unlock the power of advanced SEO tools and data-driven insights.

                      Start my free trial
                      Products
                      • Moz Pro
                      • Moz Local
                      • Moz API
                      • Moz Data
                      • STAT
                      • Product Updates
                      Moz Solutions
                      • SMB Solutions
                      • Agency Solutions
                      • Enterprise Solutions
                      • Digital Marketers
                      Free SEO Tools
                      • Domain Authority Checker
                      • Link Explorer
                      • Keyword Explorer
                      • Competitive Research
                      • Brand Authority Checker
                      • Local Citation Checker
                      • MozBar Extension
                      • MozCast
                      Resources
                      • Blog
                      • SEO Learning Center
                      • Help Hub
                      • Beginner's Guide to SEO
                      • How-to Guides
                      • Moz Academy
                      • API Docs
                      About Moz
                      • About
                      • Team
                      • Careers
                      • Contact
                      Why Moz
                      • Case Studies
                      • Testimonials
                      Get Involved
                      • Become an Affiliate
                      • MozCon
                      • Webinars
                      • Practical Marketer Series
                      • MozPod
                      Connect with us

                      Contact the Help team

                      Join our newsletter

                      Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

                      Moz logo
                      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                      • Accessibility
                      • Terms of Use
                      • Privacy

                      Looks like your connection to Moz was lost, please wait while we try to reconnect.